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Brand guidelines feedback template

Check the brand guidelines work a month into daily use

Three questions for a month after handoff: how complete the guidelines are, how easy they are for the client's team to use day to day and what is missing. Add an open question and Usertick reads every written answer too.

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What this brand guidelines survey tells you

A brand guidelines feedback survey asks the people who use the guidelines whether they hold up in daily work. This template asks three questions in about half a minute: how complete the guidelines are, how easy they are to use day to day, and what is missing, from templates to tone of voice examples.

It is written for an email a month after handoff, once the client's team has made real work with the guidelines. Usertick can send it to the client's marketing and design contacts with the first rating inside the email, or you can paste its link into the page or file where the guidelines live. It also runs as a conversation, one question at a time.

Results shows the completeness rating with the share who gave it 4 or 5, the ease of use with the share who found it easy, and bars for each missing piece with the typed Other answers listed. Add an open question if you want reasons in writing, and Usertick reads each answer and files it under a category such as quality of work or scope and changes.

In an emailAs a linkOn your websiteAs a conversation
Questions
3
Time to answer
Under a minute
Written for
Email to the client's team, a month after the brand handoff
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Stars

How complete are the brand guidelines?

Why ask it
A guide that looked complete at handoff can show its gaps on the first social post. A five-step rating from Very incomplete to Complete shows whether the gaps are minor or real.
What you learn
The average on the 1 to 5 scale, a bar per rating and the share who rated 4 or higher, compared with the period before across your brand projects.
Make it yours
Keep it first, since a star rating sits inside the email and one tap opens the rest.
Question 2 of 3 · Customer effort

How easy are they for your team to use day to day?

Why ask it
Complete and usable differ: a long guide can cover everything and still be hard to use under a deadline. A customer effort scale measures that day-to-day friction.
What you learn
The average on the 1 to 7 scale and the share who found it easy, with a hard-to-easy bar. Select the hard answers to see what those people say is missing.
Make it yours
Send it to the people who make things with the guidelines every week, such as the social media lead and in-house designers.
Question 3 of 3 · Multiple choice · Optional

What's missing?

Why ask it
A list of common gaps makes the answer quick, several can be picked, and Nothing gives a complete guide a one-tap answer.
What you learn
Bars with the share and count for each missing piece, with every typed Other answer listed, so Templates picked by most of the team points to a follow-up job.
Make it yours
Add options for what your brand packages often leave out, such as Email signatures or Presentation slides.

What the answers show

Results turns each question into numbers you can follow week by week.

How complete are the brand guidelines?

The average rating and the share who gave 4 or 5 stars, against the period before.

What's missing?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Brand guidelines handoff in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Wait a month

    Give the team four weeks of real work with the guidelines. Schedule the send at handoff, since Usertick can schedule it up to 30 days ahead.

  2. 02

    Ask the people who use them

    Send it to the designers, writers and social media people who make things every week, as well as the brand lead who signed off.

  3. 03

    Turn gaps into a follow-up offer

    When several people pick the same missing piece, offer to make it. The answers already describe the brief.

  4. 04

    Add an open question for reasons

    Add Where did the guidelines fall short? at the end when you want written detail, and Usertick reads and files each answer.

Customer effort scoreClient feedback surveysEmail surveysContent production questions

More customer effort templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
Customer effortTask effort reviewMeasure the effort and time a key task takes, and find the step that slows people down. Show it after someone finishes a long task, such as an import or their first report.
Customer effortCustomer effort (CES)Measure how much effort it took customers to get what they needed. Show it right after a support ticket is solved, a checkout or a setup step.
Customer effortReturns and refundsMeasure how easy your returns process is and learn the real reasons products come back. Send it once the refund has been issued.
Customer effortReservation and arrivalMeasure how easy it is to book a table and how long guests wait to be seated. Send it after the visit to guests who booked ahead.

Questions from the library

Browse the question library
  1. How well does the content we write sound like your brand?Stars · Content production
  2. Rate the content on eachMatrix · Content production
  3. How much work did the first draft need?Multiple choice · Content production
  4. How clear is the SEO report we send?Stars · SEO reporting
  5. Can you tell from the report what changed this month?Yes / No · SEO reporting
  6. Rate each part of the SEO reportMatrix · SEO reporting

Frequently asked questions

About a month after handoff, once the client's team has used them on real work. Asking at handoff gets a first impression of a document nobody has used yet.

Everyone who makes things with the guidelines: in-house designers, writers, the social media lead and any other agency the client works with.

Ask for an example of a task that was hard, then add a quick reference page or a template for it. A one-page summary can do more for daily use than a new chapter.

Yes, on every plan. Add a File upload question (1 per survey on Free), and the files show in a gallery in Results.

Yes. Paste the survey's link into the guidelines page or file, or print its QR code on the cover of a printed guide.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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  • 150 responses a month on Free
  • Every channel and AI analysis
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