SEO report questions that show what your clients actually read
Ask clients how clear the SEO report is, which results matter to them and where the work should go next. Each question below comes with when to ask it and what the answer tells you.
What SEO report feedback questions tell you
SEO report feedback questions ask clients how they use the report you send: whether they can tell what changed, which results they care about, how much they trust the numbers and what question the report never answers. SEO work moves slowly, and a report the client can't follow makes a good month look like nothing happened.
Ask a day or two after a monthly or quarterly report goes out, and again when you change the report's format. Pick four or five questions: the clarity rating, what changed, the grid and the open question on what the report never answers. Put the link in the report email, or send the survey from Usertick to the people who receive the report.
Each written answer gets a theme and a sentiment, and each response an urgency, so a worried note about a page that lost traffic reaches the SEO lead first. Give each response an owner in the inbox and close it once you have replied.
- Questions
- 13
- Best asked
- A day or two after the report goes out
- Industry
- Agencies
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 seo reporting questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How the report works for the client
Start with clarity and whether the client can see what changed, then how long they spend on the report and how they share it, to know whether the format works.
- 01Stars
How clear is the SEO report we send?
A star rating for how clear the report is. It can be answered inside the email, so put it first when you send the survey that way.
- 02Yes / No
Can you tell from the report what changed this month?
A yes or no on whether the client can tell what changed this month. When the share of Yes drops, add a short summary at the top of the report.
- 09Dropdown
How often do you want SEO reporting?
How often the client wants SEO reporting, from weekly to a live dashboard. Results shows the share of each, which helps you set the reporting rhythm per account.
- 10Ruler
How many minutes do you spend reading the report?
How long the client spends reading the report, in minutes. Results shows the median; when it sits near zero, the report needs a summary that takes one minute to read.
- 11Multiple choice
How technical is the report for your team?
Places the report on a line from far too technical to far too simple. Answers at either end tell you which way to rewrite it for this client.
- 13Customer effort
How easy is it to share the report inside your company?
A customer effort score for sharing the report inside the client's company. A low share who found it easy suggests a one page summary for their leadership.
Trust and what matters
Ask which result matters most and how much the client trusts the numbers, so the report leads with what they care about.
- 04Multiple choice
Which SEO result matters most to you?
Makes the client pick one result, from rankings to revenue from search. Lead this client's report with that result, and explain the rest in relation to it.
- 07Big scale
How much do you trust the numbers in the report?
How much the client trusts the report's numbers, on a scale of 1 to 10. A low average calls for a short note on where each number comes from.
- 03Matrix
Rate each part of the SEO report
Rates rankings, traffic, technical fixes and content in one grid. The row averages show which section of the report earns its place and which needs a rewrite.
Where the work goes next
These questions bring the client's worries into the plan: the pages that concern them, the work they want more of and the fixes waiting on their side.
- 06Multiple choice
Which SEO work should we spend more time on?
Lets the client tick the SEO work they want more of. Use the bars when you plan next quarter's hours, and talk through answers that clash with your own priorities.
- 05Text
What SEO question does the report never answer?
The open question for gaps in the report. Read these by theme; the same unanswered question from several clients belongs in your template.
- 08Text
Which page on your site worries you most?
Asks which page worries the client most. Each answer names a page your team can check this week, so give it an owner in the inbox.
- 12Ruler
How many days does a technical fix take to go live?
How many days a technical fix takes to go live on the client's side. A long median explains slow results and shows where the client's developers need support.
Tips for asking about seo reporting
Small choices that get honest, useful answers.
- 01
Ask right after the report
Send the survey a day or two after the report goes out, while the client still has it open.
- 02
Lead with what the client values
Use the answer on the result that matters most to reorder each client's report around it.
- 03
Explain where numbers come from
When trust scores are low, add a short note on the source of each number before you change anything else.
- 04
Track fixes on the client side
Ask how long technical fixes take to go live, and raise slow fixes on the next call, since your results depend on them.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about seo reporting
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
A day or two after the report goes out, and again when you change the format. Usertick sends to a contact list now or on a date up to 30 days ahead, so schedule each send around your report dates.
Four or five. Start with the clarity rating and whether the client can tell what changed, add the grid and end with the question the report never answers.
Everyone who receives the report, from the marketing lead to the person who forwards it to leadership. Select an answer in Results to compare how each group rated the report.
Yes. Select Far too technical in Results, and the whole page filters to the clients who gave that answer.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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