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SEO report feedback template

Shape the monthly SEO report around the metric your client cares about

Three questions to send with the monthly report: how easy it is to follow, whether the client can see how the work connects to revenue, and which metric matters most to them. Add an open question and Usertick reads every written answer too.

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What this SEO report survey tells you

An SEO report feedback survey checks that the monthly report does its job for the person who pays for the work. This template asks three questions in under half a minute: how easy the report is to follow, whether the client can see how your work connects to revenue, and which metric matters most to them.

It is written to go out with the monthly report, as a link at the end of the report or in the email that delivers it. Usertick can also send it to the client's contacts with the first rating inside the email. Usertick doesn't repeat sends on its own, so schedule each month's send or paste the link into each report.

Results shows the ease rating with the share who gave it 4 or 5, the share who can see the link to revenue, and the share of each metric, each compared with the period before. Typed Other answers are listed beside the chart, and if you add an open question, Usertick reads each answer and files it under a category such as communication or quality of work.

In an emailAs a linkOn your websiteAs a conversation
Questions
3
Time to answer
Under a minute
Written for
With the monthly SEO report, as a link at the end of it
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Stars

How easy is the monthly report to follow?

Why ask it
A report that is hard to follow gets skimmed or forwarded without a word. A five-step rating from Very difficult to Very easy tells you whether the layout works for this reader.
What you learn
The average on the 1 to 5 scale, a bar per rating and the share who rated 4 or higher, compared with the period before, so a change to the report shows up after the next send.
Make it yours
Keep it first, since a star rating sits inside the email and one tap opens the other two questions.
Question 2 of 3 · Yes / No

Can you see how our work connects to revenue?

Why ask it
Clients keep paying for SEO when they can tie it to revenue. A plain yes or no shows whether your report makes that link for them.
What you learn
The share that said yes, compared with the period before. Select No to see which metric those clients care about most.
Make it yours
Add skip logic so a No goes to a short open question asking what would make the link clear, since logic works on any answer on every plan.
Question 3 of 3 · Multiple choice

Which metric matters most to you?

Why ask it
A report can lead with rankings while the client's board asks about leads. One choice shows what to put on the first page.
What you learn
A donut with the share and count for each metric, with every typed Other answer listed and stacked shares over time.
Make it yours
Put the client's chosen metric at the top of next month's report, and replace any option your service doesn't report on.

What the answers show

Results turns each question into numbers you can follow week by week.

How easy is the monthly report to follow?

The average rating and the share who gave 4 or 5 stars, against the period before.

Which metric matters most to you?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Monthly SEO report in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Put the link inside the report

    Add the survey's link with a short line at the end of the report itself, so the client answers right after reading.

  2. 02

    Ask the person who reads it

    Send it to whoever reads the report each month, and to the person who signs off on the budget if that is someone else.

  3. 03

    Change one thing at a time

    When you change the report layout, keep the questions the same, so the ease rating shows whether the change helped.

  4. 04

    Repeat the send each month

    Usertick has no recurring sends, so schedule each month's send up to 30 days ahead, or press Send again, with Skip people who already received this survey turned off.

Product feedbackClient feedback surveysEmail surveysSEO reporting questions

More product feedback templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

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ProductProduct feedbackGive users one place to share what they think of the product, sorted by area so it reaches the right team. Run it as an always-on feedback button inside your app.
ProductFeature requestCollect feature ideas together with the problem behind them and how people cope today. Link it from your help menu, your roadmap or your changelog.
ProductBeta feedbackGet structured feedback from early users on a feature before it launches to everyone. Send it after testers have used the beta for about a week.
ProductWebsite feedback buttonAn always-on button that lets visitors report a problem, suggest an idea or leave a compliment. Keep it on every page as a side tab.

Questions from the library

Browse the question library
  1. How clear is the SEO report we send?Stars · SEO reporting
  2. Can you tell from the report what changed this month?Yes / No · SEO reporting
  3. Rate each part of the SEO reportMatrix · SEO reporting
  4. How did this month feel?Mood dial · Delivery and reporting
  5. How useful was the monthly report?Stars · Delivery and reporting
  6. Did we hit the deadlines we agreed?Yes / No · Delivery and reporting

Frequently asked questions

With the report, in the same email or at the end of the report. Asking a week later gets answers about a report the client no longer has open.

The template keeps to three taps so it fits every month. Add an open question when you want written answers, and Usertick reads each one and flags the urgent ones.

Add a short section that ties organic traffic to leads or sales from the client's own analytics, and walk through it on the next call. Then watch whether the share of Yes answers rises.

Yes, when Usertick sends the email, since each answer is tied to its contact and the inbox shows it. On every plan, a workflow can also add every answer to a Google Sheet.

Yes. Change the metric options to fit, such as Cost per lead or Return on ad spend for paid search, and it suits any monthly client report.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

Listen better, act faster, and build what truly matters.

Start free, see what your customers mean, and get each answer to the person who can act on it.

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  • 150 responses a month on Free
  • Every channel and AI analysis
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