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Project feedback survey template

Hear the client's verdict on the project, before the next brief arrives

Six questions for a week after final delivery: the outcome, five parts of how you worked, a recommendation score and whether the client would hire you again. Usertick reads both written answers and files each one under communication, deadlines or the quality of the work.

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What this project feedback survey tells you

A client project feedback survey asks for the client's verdict once the work is delivered and the pressure is off. This template takes about two minutes: a rating for the outcome, a grid for communication, deadlines, quality, budget and understanding their goals, a recommendation score, the chance of working together again, and two open questions.

It is written for an email a week after final delivery, when the client has used the work but still remembers how the project ran. Usertick can send it to your client contacts with the first rating inside the email, or you can paste its link into your own wrap-up email, the final report or the project channel.

Each written answer is read as it arrives and filed under a category from your list, such as communication, deadlines and delivery or quality of work, with a type, a sentiment and an urgency, and each response gets a customer risk reading. Results compares every score with the period before and draws the grid as a heat map, so a habit that runs across projects, such as slipping on budget, shows up.

In an emailAs a linkOn your websiteAs a conversation
Questions
6
Time to answer
About 2 minutes
Written for
Email to the client, a week after final delivery
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 6 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 6 · Stars

Overall, how satisfied are you with the outcome of the project?

Why ask it
The outcome is what the client paid for, so it comes first and stands apart from how the project ran. A client can like your team and still be unhappy with the result, and this rating tells the two apart.
What you learn
Results shows the average on the 1 to 5 scale, a bar per rating and the share who rated 4 or higher, compared with the period before. Select the 1 and 2 ratings to read only what those clients wrote.
Make it yours
Keep it first, since a star rating sits inside the email and one tap opens the rest of the survey with that answer kept.
Question 2 of 6 · Matrix · Optional

How did we do on each of these?

Why ask it
The grid separates the parts of delivery your team controls, so a low outcome rating can be traced to deadlines, budget or a misread brief. It is optional, so a busy client can skip it.
What you learn
A heat map with one row per item and the average for each row, so Staying on budget at Fair while Quality of the work sits at Excellent reads at a glance.
Make it yours
Rename the rows to match how you sell, such as Strategy or Reporting, and add a Not applicable column for rows that didn't apply, since it is left out of the averages.
Question 3 of 6 · NPS

How likely are you to recommend us to another company?

Why ask it
Agencies win much of their work through referrals, and asking about another company frames the score around a real recommendation instead of a general feeling.
What you learn
The NPS score, promoters at 9 to 10 minus detractors at 0 to 6, with a bar of detractors, passives and promoters and a score line over time across your projects.
Make it yours
Contact every client who scores 9 or 10 within the week and ask for a referral or a case study while the project is fresh.
Question 4 of 6 · Multiple choice

Would you work with us again?

Why ask it
Repeat work is the clearest sign of a healthy relationship, and four steps from Definitely to Probably not show how firm the answer is.
What you learn
A donut with the share and count for each answer, with stacked shares over time. Choose Not sure or Probably not to see the grid and the written answers from those clients alone.
Make it yours
Pass every Not sure and Probably not to the account lead the same day, while there is still time for a conversation.
Question 5 of 6 · Text · Optional

What did we do best?

Why ask it
Knowing what the client valued most tells you what to keep and what to feature in your next proposal and case study, in the client's own words.
What you learn
Each answer with its sentiment and theme, filterable by theme, with up to 8 themes and their trends across projects.
Make it yours
Ask the client before you quote a line from this answer on your site or in a pitch.
Question 6 of 6 · Text · Optional

What should we do differently on the next project?

Why ask it
The last question asks for one change, which is easier to answer honestly than a request for criticism.
What you learn
Usertick reads each answer as it arrives, files it under a category and a theme from your list, marks it as a complaint, an idea or praise, and flags the urgent ones, in any language.
Make it yours
Bring these answers to your internal retrospective, and give each one an owner in the inbox so the change reaches the next project.

What the answers show

Results turns each question into numbers you can follow week by week.

Overall, how satisfied are you with the outcome of the project?

The average rating and the share who gave 4 or 5 stars, against the period before.

Would you work with us again?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

How did we do on each of these?

Each row's answers side by side, so the part that needs work stands out.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Project wrap-up in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Wait a week after delivery

    Give the client time to use the work before you ask. Schedule the send when you hand over the final files, since Usertick can schedule a send up to 30 days ahead.

  2. 02

    Ask everyone who worked with you

    The person who signed off and the people who briefed you each week see different things. Add each of them to the send, and the inbox shows whose answer is whose.

  3. 03

    Answer a low score in person

    Reply to a low rating with a call, and tell the client the one change you are making on the next project.

  4. 04

    Keep one survey for every project

    Use the same survey after each project, so Results compares each period with the one before and the grid shows patterns across clients.

CSAT surveysClient feedback surveysEmail surveysWrapping up a project questions

More satisfaction templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

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CSATDesign reviewGet structured feedback on a design round so the next one lands closer. Send it after each review meeting.
CSATDiscovery workshopLearn how the discovery workshop went and whether its outcomes are clear to everyone. Send it the day after the workshop.
CSATCopy reviewGet structured feedback on a round of copy: brand voice, clarity and how many rounds are left. Send it with each draft.
CSATCampaign results reviewFind out how the client sees a campaign's results and your report, and agree on what comes next. Send it after the results meeting.

Questions from the library

Browse the question library
  1. How would you rate the project now that it is finished?Stars · Wrapping up a project
  2. Rate the finished project on eachMatrix · Wrapping up a project
  3. Did the project reach the goal you set at the start?Yes / No · Wrapping up a project
  4. How clear was your part of the wider project?Stars · Subcontractors
  5. When are you free for the next project?Date · Subcontractors
  6. Rate working under us on eachMatrix · Subcontractors

Frequently asked questions

About a week after final delivery, once the client has used the work. For long projects, a short check-in at each milestone catches problems while there is still time to fix them.

Five to seven, with the longer ones optional. This template asks six and takes about two minutes, and the grid and both open questions can be skipped.

Call the client within a few days, ask what went wrong and write down the change for the next project. On every plan, a workflow can post urgent answers to Slack or Microsoft Teams, so the account lead hears first.

The person who approved the work and one or two people who worked with your team each week. When Usertick sends the email, each answer is tied to its contact, so you know whose view it is.

Yes. Paste the survey's link into your own wrap-up email or the final report. Usertick can also send it to a contact list: 50 emails a month on Free, 500 on Starter, 2,500 on Pro and 10,000 on Business, or connect your own sender.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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