Content questions that bring first drafts closer to final
Ask clients how each piece sounds, how much editing it needed and how review and approval work on their side. Each question below comes with when to ask it and what the answer tells you.
What content feedback questions tell you
Content feedback questions ask clients how the writing you deliver works for them: whether it sounds like their brand, how much the first draft needed, what their team always corrects and how many people review a piece. Every round of edits costs both sides time, and the same corrections keep coming back until someone asks about them.
Ask after a piece is published, or once a month on a content retainer. Pick four or five questions: the brand voice rating, the grid, how much work the draft needed and the open question on corrections. Put the link in the email that delivers the final piece, or send the survey from Usertick to your client contacts.
Each written answer gets a theme and a sentiment, so recurring corrections such as product names or tone show up across pieces. Give each response an owner in the inbox, and add each fix to the client's style guide.
- Questions
- 13
- Best asked
- After a piece is published
- Industry
- Agencies
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 content production questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How the writing lands
Start with voice and the grid, then how much editing the draft needed, so you know what the writers should change next time.
- 01Stars
How well does the content we write sound like your brand?
A star rating for how well the writing sounds like the client's brand. Ask it after each piece, and share low scores with the writer along with the style guide.
- 02Matrix
Rate the content on each
Rates accuracy, tone of voice, structure and images in one grid. The heat map shows whether the problem lies in the facts, the voice or the layout.
- 03Multiple choice
How much work did the first draft need?
Places the first draft on a line from no edits to starting again. A rising share of rewrites calls for a better brief or a voice session with the client.
- 05Text
What does your team always have to correct in our drafts?
The open question that saves the most editing. Turn each repeated correction into a line in the client's style guide, so writers fix it before the draft goes out.
- 08Big scale
How well does the content reach the readers you want?
How well the content reaches the readers the client wants, on a scale of 1 to 10. Read it with the open question on the next subject.
Delivery and approval
These questions show where time goes between draft and publish, including the part of the process on the client's side.
- 04Yes / No
Was the content delivered on the date we agreed?
A yes or no on the agreed delivery date. Select No in Results to see whether late pieces also scored lower on voice.
- 07Ruler
How many rounds of edits did this piece take?
How many rounds of edits the piece took, on a ruler. Results shows the median, which you can compare with the rounds in your contract.
- 10Customer effort
How easy is our review and approval process?
A customer effort score for review and approval. A low share who found it easy points to a process to fix together, such as fewer reviewers or one set of combined comments.
- 12Dropdown
Who approves content before it goes live?
Who approves content before it goes live, from marketing to legal. When legal or a subject expert approves, plan an extra day or two for each piece.
- 13Number
How many people review a piece before it publishes?
How many people review a piece before it publishes. Read it next to the rounds of edits to see whether more reviewers bring more rounds.
What to make next
Ask which formats, how many pieces and which subjects the client wants, so you can plan next month's calendar.
- 06Multiple choice
Which content formats should we make more of?
Lets the client tick the formats they want more of, from blog posts to white papers. The bars help you plan next quarter and price new work.
- 09Multiple choice
How many pieces do you need each month?
How many pieces the client needs each month. Results shows each share, which helps you plan writers across accounts.
- 11Text
Which subject should the next piece take on?
Asks which subject the next piece should take on. Each answer comes with a theme, so you can build the content calendar from the client's own ideas.
Tips for asking about content production
Small choices that get honest, useful answers.
- 01
Ask after it publishes
Send the survey once the piece is live, so the client answers about the whole process, from brief to publish.
- 02
Turn corrections into a style guide
Every repeated correction belongs in the client's style guide. Read the open answers by theme to find them.
- 03
Count the reviewers
Ask how many people review each piece and who approves it, and agree on one set of combined comments per round.
- 04
Plan the calendar from answers
Use the format, volume and subject answers to draft next month's content calendar before the planning call.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about content production
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
After a piece is published, or once a month on a content retainer. Put the link in the email with the final piece, or schedule a send from Usertick up to 30 days ahead.
Four or five. Start with the brand voice rating and the grid, add how much work the draft needed and end with what the team always corrects.
For a few large pieces, ask after each one. For a steady stream of posts, ask once a month and keep the same questions, so each card compares with the month before.
Ask the effort score for review and approval together with the number of reviewers and who approves. Select a low score in Results to see who approves for those clients.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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