Usertick
Start free
Purchase intent survey template

See how close visitors are to buying, and what stands in the way

Three quick questions for shoppers a minute into a product or category page: how likely they are to buy today, why they came and what is holding them back. Shoppers ready to buy answer one question and go, and Usertick reads every typed Other answer for you.

Get started freeAll templates

What this purchase intent survey tells you

A purchase intent survey asks visitors how close they are to buying while they are still on the page, which turns page views into reasons you can act on. This template asks three questions in about 35 seconds: a 1 to 5 rating for how likely they are to buy today, the main reason for the visit, and what, if anything, is holding them back.

It is written for a popup after a minute on a product or category page, once a visitor has had time to look around. A page rule keeps it to those pages and a delay or time on site opens it, both on every plan. Shoppers who answer Extremely likely skip the rest, so people about to buy are never held up.

Every typed Other answer is read as it arrives and filed under a category from your list, such as shipping and delivery or finding products, with a type and an urgency. Results shows the average likelihood with a bar per rating, the share of each reason for visiting and the share of each barrier, and selecting a reason filters the page to those visitors.

On your websiteAs a linkIn an emailAs a conversation
Questions
3
Time to answer
Under a minute
Written for
A popup after a minute on a product or category page
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

On your website

Show it as a popup, a side button or inside the page, and choose the pages and the moment it opens: on page load, after a delay, on scroll or as someone is about to leave, on every plan. Event and behavior triggers work on 1 survey on Free and on every survey from Starter.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Stars

How likely are you to buy something from us today?

Why ask it
A 1 to 5 rating sorts visitors from browsing to ready to buy in one tap, and it sets up the next two questions. Shoppers who answer Extremely likely end the survey here and get back to the cart straight away.
What you learn
Results shows the average rating, a bar per rating and the share who rated 4 or higher, against the period before, so a campaign that brings in more ready buyers shows in the bar.
Make it yours
Keep the skip, and add nothing before this question, so visitors close to buying spend one tap on the survey.
Question 2 of 3 · Multiple choice

What's the main reason for your visit today?

Why ask it
Why someone came changes how to read their likelihood. A low rating from a visitor comparing prices means something different from a low rating from one who came to buy something specific.
What you learn
A donut shows the share and count of each reason, with typed Other answers listed. Select To buy something specific to see what is holding those visitors back.
Make it yours
If gifting is rare in your store, swap To look for a gift for a reason that fits, such as To see new arrivals or To check a size chart.
Question 3 of 3 · Multiple choice · Optional

What, if anything, is holding you back from buying today?

Why ask it
The barrier is what you can change: a price, a shipping cost, a delivery time, doubt about the size, too few reviews. Several can apply, and Nothing is there for visitors who are simply not ready.
What you learn
Bars show the share and count of each barrier, with typed Other answers listed, so you can see whether shipping costs or doubt about fit is the bigger reason visitors wait.
Make it yours
Pair the top barrier with a change on the page, such as the shipping cost shown on product pages or a clearer size guide, and compare the shares in the next period.

What the answers show

Results turns each question into numbers you can follow week by week.

How likely are you to buy something from us today?

The average rating and the share who gave 4 or 5 stars, against the period before.

What's the main reason for your visit today?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

What, if anything, is holding you back from buying today?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Purchase intent in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Ask after a minute on the page

    A delay or time on site of about a minute reaches visitors who have looked around, and a page rule keeps the survey to product and category pages.

  2. 02

    Keep the skip for ready buyers

    Shoppers who answer Extremely likely end the survey after one tap. Leave that logic in place so the survey never slows down a sale.

  3. 03

    Read barriers by reason

    Select each reason for visiting in turn and compare the barriers. Gift shoppers and price comparers often need different fixes.

  4. 04

    Ask a share of visitors

    From Starter, or on 1 survey on Free, show the survey to a share of traffic, such as 20 percent, so you get a steady reading without asking everyone.

Market research surveysE-commerce surveysWebsite surveysStock and back orders questions

More research templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
ResearchWishlistLearn why items sit on a wishlist instead of in the cart and what would tip the purchase. Show it when someone views their wishlist.
ResearchProduct-market fitTrack product-market fit with the Sean Ellis question: the share of users who would be very disappointed without you. Send it to people who used the product at least twice in the last two weeks.
ResearchRoadmap prioritiesLet users divide 100 points across what you could build next, so you see real trade-offs instead of a wish list. Send it to active users before you plan the next quarter.
ResearchPreference testAsk people to choose between two options at a time and see which way they lean. Useful before a redesign, a pricing change or naming something new.

Questions from the library

Browse the question library
  1. Was the item you came for in stock?Yes / No · Stock and back orders
  2. What did you do when the item was sold out?Multiple choice · Stock and back orders
  3. What should we show when something is sold out?Multiple choice · Stock and back orders
  4. How likely are you to buy from us again?NPS · Ecommerce
  5. Was the checkout process easy?Yes / No · Ecommerce
  6. What stopped you from completing your order?Multiple choice · Ecommerce

Frequently asked questions

After about a minute on a product or category page, once the visitor has had time to look around. Showing it as the page loads asks before they know what they think.

Shoppers who answer Extremely likely to question 1 end the survey there, so they answer one question and carry on. A page rule that leaves out the cart and checkout keeps it away from the last steps too.

Fix the one with the largest share that you can change first, then compare the shares in the next period. Select a barrier to see which reasons for visiting come with it.

Yes. Visitor type is a targeting rule on every plan, so run one copy for new visitors and one for returning visitors and compare their likelihood ratings.

Until they answer, by default. Set it to show again after a number of days if you want a fresh reading from regular visitors.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

Listen better, act faster, and build what truly matters.

Start free, see what your customers mean, and get each answer to the person who can act on it.

Get started freeTalk to sales
  • 150 responses a month on Free
  • Every channel and AI analysis
  • No card needed