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Wishlist survey template

Find out what wishlists wait for, and what would tip the purchase

Two quick questions for shoppers looking at their wishlist: why an item is saved instead of bought, and what would make them buy it. Show it on the wishlist page, and Usertick reads every typed Other answer for you.

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What this wishlist survey tells you

A wishlist survey asks shoppers why they saved an item for later, the step between interest and purchase that your analytics only counts. This template keeps it to two questions and about 25 seconds: the main reason the item is on the wishlist, from waiting for a sale to not being sure they need it, and what would make them buy it.

It is written for a popup on the wishlist page, shown when a shopper opens it. A page rule on the wishlist address with the page load trigger or a short delay works on every plan, and the survey shows nowhere else in the store. The same survey runs as a link in a wishlist reminder email your store sends. On phones the popup opens as a sheet along the bottom of the screen, so the saved items stay in view above it.

Every typed Other answer is read as it arrives and filed under a category from your list, such as stock and availability or checkout and payment, with a type and an urgency. Results shows the share of each reason and of each thing that would tip the purchase, compared with the period before, and selecting Waiting for a sale shows what those shoppers need before they buy.

On your websiteAs a linkIn an emailAs a conversation
Questions
2
Time to answer
Under a minute
Written for
A popup when a shopper opens their wishlist
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

On your website

Show it as a popup, a side button or inside the page, and choose the pages and the moment it opens: on page load, after a delay, on scroll or as someone is about to leave, on every plan. Event and behavior triggers work on 1 survey on Free and on every survey from Starter.

The 2 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 2 · Multiple choice

Why is this item on your wishlist rather than in your cart?

Why ask it
Saved items stall for different reasons, and each one needs a different nudge: a price drop, a comparison, a payday, a gift date or reassurance. One required answer tells you which nudge to build first.
What you learn
A donut shows the share and count of each reason, with typed Other answers listed, and over time as stacked shares, so a rise in Waiting for a sale before a holiday is easy to see. Select Saving it as a gift idea to see what those shoppers say would make them buy.
Make it yours
If wishlists on your store hold several items, change the label to name the item saved most recently, so shoppers know which one you mean.
Question 2 of 2 · Multiple choice · Optional

What would make you buy it?

Why ask it
The reason an item waits and the thing that would move it can differ. A shopper deciding between options may still want more reviews, and several answers can apply at once.
What you learn
Bars show the share and count of each answer, with typed Other answers listed. Select A lower price to see which reasons for saving those shoppers gave.
Make it yours
Keep Nothing in particular, so shoppers who are simply collecting ideas can answer honestly.

What the answers show

Results turns each question into numbers you can follow week by week.

Why is this item on your wishlist rather than in your cart?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

What would make you buy it?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Wishlist in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Show it on the wishlist only

    Use a page rule on the wishlist address, so the survey opens where shoppers think about saved items and nowhere else in the store.

  2. 02

    Ask each shopper once

    The survey shows until a shopper answers. Keep that default, since a wishlist is a page people come back to often.

  3. 03

    Build nudges from the top reason

    When Waiting for a sale leads, a price-drop email to wishlist owners is the natural test. When My size being in stock leads, restock alerts come first. When Deciding between options leads, a side-by-side view of the saved items is worth testing before any discount.

  4. 04

    Add a written question if needed

    The template asks two quick questions and no open one. Add an optional question about what is missing, and Usertick reads every answer as it arrives.

Market research surveysE-commerce surveysWebsite surveysReturns and refunds questions

More research templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
ResearchPurchase intentSee how close visitors are to buying, why they came and what's holding them back. Show it after a minute on a product or category page.
ResearchProduct-market fitTrack product-market fit with the Sean Ellis question: the share of users who would be very disappointed without you. Send it to people who used the product at least twice in the last two weeks.
ResearchRoadmap prioritiesLet users divide 100 points across what you could build next, so you see real trade-offs instead of a wish list. Send it to active users before you plan the next quarter.
ResearchPreference testAsk people to choose between two options at a time and see which way they lean. Useful before a redesign, a pricing change or naming something new.

Questions from the library

Browse the question library
  1. Why did you return the item?Multiple choice · Returns and refunds
  2. How easy was the return?Customer effort · Returns and refunds
  3. How many days did the refund take?Ruler · Returns and refunds
  4. How likely are you to shop with us again?NPS · Loyalty and repeat purchase
  5. How many orders have you placed with us this year?Number · Loyalty and repeat purchase
  6. What brings you back?Multiple choice · Loyalty and repeat purchase

Frequently asked questions

When a shopper opens their wishlist, after a short delay so the page has loaded. Shoppers on that page are already thinking about the items they saved.

Shoppers open a wishlist to look at items, so the survey stays at about 25 seconds. Add an open question if you want reasons in their own words.

Yes, from Starter. Sign-in state and user traits passed with Usertick.identify() are targeting rules, and answers from identified shoppers arrive with their user ID.

Match each top reason with a nudge: price-drop emails for shoppers waiting for a sale, restock alerts for missing sizes, reminders before a holiday for saved gift ideas. Then check whether the share of each reason changes. Read the typed Other answers too, since they often name a reason your list is missing.

Yes, when your wishlist is a page on your own store. Shopify's checkout, thank you and order status pages are the ones that don't run website surveys.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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