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Feature prioritization survey template

See what users would build first, when every point has a cost

Three questions for active users before you plan a quarter: 100 points to divide across what you could build next, a ranking of what needs improving and why the top choice won. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this feature prioritization survey tells you

A feature prioritization survey shows what users would build first when they can't have everything. This template gives them 100 points to divide across five roadmap items, asks them to rank four areas by how much they need improving, and closes with one open question on why their top choice got the most points. It takes a little over a minute.

It is written for an email to your active users a few weeks before you plan the next quarter, while there is still time to change the plan. The same survey works as a link in your newsletter, your community or a customer advisory call, and as a popup in your web app for signed-in users.

Results shows the average points each item got and the average place of each area in the ranking, against the period before. Every written answer is read as it arrives and filed under a category and a theme, so the reasons behind the top choices come grouped.

In an emailAs a linkOn your websiteAs a conversation
Questions
3
Time to answer
About a minute
Written for
An email to active users before you plan the next quarter
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, and a button in the email opens the survey on its own page. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Points allocation · Optional

Divide 100 points across these, giving more points to what matters most to you

Why ask it
A fixed budget forces trade-offs. Users who would rate every item as important in a normal survey have to choose here, so the gaps between items mean something.
What you learn
The average points per item, compared with the period before, so you see whether faster performance or better reporting pulls ahead, and by how much.
Make it yours
Replace the five items with the real candidates for your next quarter, written as outcomes users understand, and keep the list to five or six.
Question 2 of 3 · Ranking · Optional

Rank these areas by how much they need improving

Why ask it
Points cover what to build, and the ranking covers what to repair. Onboarding, help, pricing and support compete for the same team time as new features, so they belong in the same planning conversation.
What you learn
The average place of each area, so the area most users put first shows at the top, compared with the period before.
Make it yours
Use the areas your own teams own, so each result has someone to act on it.
Question 3 of 3 · Text · Optional

Why did your top choice get the most points?

Why ask it
The reason behind the top choice turns a number into a story your team can plan around, such as a report a manager asks for every Monday.
What you learn
Usertick reads each answer, files it under a category and a theme, and marks it as an idea, a complaint or a question. Filter by theme to read every reason given for one item, next to the average points that item got.
Make it yours
Read the reasons for the top two items side by side; when they describe the same problem, one project may cover both.

What the answers show

Results turns each question into numbers you can follow week by week.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Roadmap priorities in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Ask active users only

    Send it to people who use the product every week, from a list you import as contacts. Users who rarely log in spend their points on guesses.

  2. 02

    Ask before the plan is fixed

    Send it two to four weeks before planning, so the results can still change what you commit to.

  3. 03

    Keep the items the same size

    Write each item at a similar scale, such as a project of a few weeks each. One huge item next to four small ones draws points for its size.

  4. 04

    Share the outcome

    Tell users which item won and what you will build in your next newsletter or changelog, so they see what their points decided.

Market research surveysSaaS surveysEmail surveysPriorities and trade-offs questions

More research templates and questions

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Templates

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ResearchProduct-market fitTrack product-market fit with the Sean Ellis question: the share of users who would be very disappointed without you. Send it to people who used the product at least twice in the last two weeks.
ResearchWin/loss analysisLearn why prospects chose you or someone else, and what decided it. Send it within two weeks of a closed deal, won or lost.
ResearchUsage habitsLearn how often people use your product, where they spend their time and the job they rely on it for. Send it to active users once or twice a year.
ResearchMobile or desktopLearn how much of your product is used on phones, what for, and what still only works on a computer. Send it before planning mobile work.

Questions from the library

Browse the question library
  1. Split 100 points across what matters most to you:Points allocation · Priorities and trade-offs
  2. If you ran our roadmap, where would you invest?Points allocation · Priorities and trade-offs
  3. Which matters more to you?This or that · Priorities and trade-offs
  4. Have you ever sent us a feature request?Yes / No · Roadmap and requests
  5. What happened after you sent it?Multiple choice · Roadmap and requests
  6. How easy is it to tell us what you need?Customer effort · Roadmap and requests

Frequently asked questions

Ratings let users mark everything as important. With 100 points to divide, every point on one item is a point taken from another, so the averages show real preferences.

The points question counts only once the whole total is placed. Both the points and the ranking are optional, so users can skip either one and still answer the rest.

Five or six. Fewer leaves out real candidates, and more spreads the points so thin that the averages sit close together.

Yes. Create a contact list for that group, such as your largest accounts, and send the survey to that list. Use a separate survey per group if you want to compare them in Results.

No. The first question is a points question, so the email shows a button that opens the survey on its own page.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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