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Product usage survey template

Learn how people use your product, and the job they rely on it for

Four questions for active users once or twice a year: how often they use the product, the areas they spend the most time in, how much value they get for their time and what they mainly use it for. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this product usage survey tells you

A product usage survey asks users to describe their habits in their own terms, next to what your analytics already show. This template asks four questions in about a minute: how often they use the product, a ranking of the areas they spend the most time in, how much value they get for the time they put in, and the main job they use it for.

It is written for an email to active users once or twice a year, so each round can be compared with the last. The same survey runs as a link in your newsletter or customer community, and as a popup in your web app for signed-in users.

Results shows the share of each frequency, the average place of each area, and the average value score with a column per step on the 1 to 10 scale, against the period before. Every written answer is read as it arrives and filed under a category and a theme from your list, so the jobs users name come grouped.

In an emailAs a linkOn your websiteAs a conversation
Questions
4
Time to answer
About a minute
Written for
An email to active users, once or twice a year
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 4 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 4 · Dropdown

How often do you use the product?

Why ask it
Frequency in the user's own words sets the context for every other answer. A user who logs in monthly sees a different product from one who works in it all day.
What you learn
A donut with the share of each frequency, as stacked shares over time, so you can see whether daily use grows from one round to the next.
Make it yours
Select Several times a day and read the main jobs of your heaviest users, since they describe the product at its best. In the email, users pick their answer inside the message.
Question 2 of 4 · Ranking · Optional

Rank the areas you spend the most time in

Why ask it
Analytics counts clicks, while the ranking shows where users feel their time goes, which can differ from page views.
What you learn
The average place of each area, so the area most users rank first shows at the top, compared with the round before.
Make it yours
Rename the five areas after the main parts of your product, in the words of your navigation.
Question 3 of 4 · Big scale

How much value do you get for the time you put in?

Why ask it
Value for the time spent is a fair test for a product people use often. A heavy user who scores low is at risk even while usage looks healthy.
What you learn
The average and a column per step from 1, very little, to 10, a great deal, compared with the period before. Select a frequency in the first question to read the score of that group alone.
Make it yours
Read low scores from daily users first, since they spend the most time and get the least back.
Question 4 of 4 · Text · Optional

In your own words, what do you mainly use the product for?

Why ask it
The main job, in the user's words, is how they would describe the product to a colleague, and it can differ from your own positioning.
What you learn
Usertick reads each answer and files it under a category and a theme from your list. Results groups the answers by theme, with up to 8 themes and their trends.
Make it yours
Use the jobs named most in your onboarding and marketing, in the users' own words.

What the answers show

Results turns each question into numbers you can follow week by week.

How often do you use the product?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Usage habits in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Run it in the same month

    Send each round at the same time of year, so seasonal habits don't look like a trend. Usertick doesn't repeat sends, so schedule each round yourself.

  2. 02

    Ask active users

    Send it to users who logged in recently, from a list you import as contacts, so the answers describe the product as it is used today.

  3. 03

    Keep the questions stable

    Change the areas only when your product changes, so each round compares with the one before.

  4. 04

    Pair it with your analytics

    Compare the ranking with your page view data. Where an area ranks high in the survey but low in page views, users may spend more effort there than time.

Market research surveysSaaS surveysEmail surveysUsage and habits questions

More research templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
ResearchProduct-market fitTrack product-market fit with the Sean Ellis question: the share of users who would be very disappointed without you. Send it to people who used the product at least twice in the last two weeks.
ResearchRoadmap prioritiesLet users divide 100 points across what you could build next, so you see real trade-offs instead of a wish list. Send it to active users before you plan the next quarter.
ResearchWin/loss analysisLearn why prospects chose you or someone else, and what decided it. Send it within two weeks of a closed deal, won or lost.
ResearchMobile or desktopLearn how much of your product is used on phones, what for, and what still only works on a computer. Send it before planning mobile work.

Questions from the library

Browse the question library
  1. How many minutes a day do you use the product?Ruler · Usage and habits
  2. How many times did you open it this week?Number · Usage and habits
  3. How many people are on your team?Number · Usage and habits
  4. How many seats does your plan include?Number · Seats and permissions
  5. How many of your seats are actually in use?Multiple choice · Seats and permissions
  6. How easy is it to add or remove a person?Customer effort · Seats and permissions

Frequently asked questions

Once or twice a year. More often, habits barely change between rounds; less often, you miss the effect of big releases.

Active users, such as everyone who logged in during the last month. Include a mix of plans, so the results don't describe your largest accounts alone.

Yes. The frequency question is a dropdown, so users pick an answer inside the email and the rest of the survey opens with it kept.

Analytics shows what users click. This survey adds how often they feel they use the product, where their time goes, the value they get and the job they use it for, in their own words.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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