Usage questions that explain the numbers in your analytics
Ask users how, when and where they work in your product, and what it replaced. Each question below comes with when to ask it and what the answer tells you.
What product usage survey questions tell you
Product usage survey questions ask users to describe their own habits: how long they spend in the product, how often they open it, on which device, alone or with a team and how deep they go. Your event data counts sessions. These answers add the context behind them, such as the tools used alongside yours and the job the product replaced.
Ask them of active users after a few weeks of use, when habits have settled. Pick four or five for a short survey inside the product or by email, and mix the number questions with one open question so the survey doesn't feel like a form.
Number, ruler and slider answers show the median and the middle half in Results, so a few very heavy users don't pull the picture. Written answers are read as they arrive and get a theme and a sentiment, and selecting any answer filters the whole page, for example to read only the mobile users.
- Questions
- 12
- Best asked
- After a few weeks of regular use
- Industry
- SaaS
- Where to find them
- From library in the Usertick survey editor, on every plan
The 12 usage and habits questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How much the product is used
Time, visits and depth together show whether the product is a daily tool or an occasional one for this user.
- 01Ruler
How many minutes a day do you use the product?
Minutes per day on a ruler from zero to two hours. Results shows the median and the middle half, which describes a typical day better than an average pulled up by a few all-day users.
- 02Number
How many times did you open it this week?
Opens this week, typed as a number. Compare it with your own session data to see whether users think of the product as daily or occasional, which shapes how you write reminders.
- 08Big scale
How deep does your usage go, from basics to power features?
A ten-step scale from basics to power features. Results shows a column per step, so you can see whether most users stay at the basics and which group to offer training.
Where and when people work in it
Device, time of day and team use tell you where to design first and when to send updates.
- 06Multiple choice
Where do you mostly use it?
Desktop, mobile or both, as a single choice. Results shows the share of each in a donut, and a large mobile share is a reason to test your web app on a small screen.
- 07Multiple choice
When do you usually use it?
Lets users pick every time of day they work in the product. The bars in Results show when to schedule releases, maintenance and digest emails.
- 09This or that
Do you mostly work in it alone or with your team?
One pair: alone or with the team. The split bar shows how much of the work in your product is shared, which helps decide how much to invest in sharing and comments.
- 12Yes / No
Do you keep notifications on?
A yes or no on notifications. Select No in Results to see how often those users open the product, which shows whether muted notifications go with lighter use.
The size of each account
Use these numbers to filter the other answers, so a solo user and a large team are read apart.
- 03Number
How many people are on your team?
Team size as a number. Use it to filter the other answers in Results, so the habits of a solo user and those of a team of two hundred are read apart.
- 04Number
How many active projects do you run in it?
How many active projects the user runs in the product. Read it with team size: many projects on a small team can point to an agency or a power user worth a conversation.
- 05Number
How many other tools do you use alongside it?
How many other tools sit beside yours. A high median suggests users switch between apps all day, so integrations and imports may matter more to them than new features.
What it replaced and what is missing
End with the two open questions, which give you the comparison users make and the gap they feel every day.
- 10Text
What did this replace for you?
An open question about the spreadsheet, tool or habit the product replaced. The answers give you the comparison users make in their own words, useful for positioning and onboarding.
- 11Text
What do you reach for daily that is still missing?
Asks for the thing users reach for every day and still can't find. Ask it last, and filter the answers by theme to see which requests come from daily users.
Tips for asking about usage and habits
Small choices that get honest, useful answers.
- 01
Ask once habits have settled
Wait until a user has had a few weeks in the product. In the first days, usage answers describe the trial and say little about habits.
- 02
Compare answers with your data
Put the numbers users report next to your event data. Where they differ, the gap itself is worth a conversation with the user.
- 03
Keep the number questions few
Pick two or three number questions and one open question. A survey made only of numbers feels like an audit.
- 04
Read heavy and light users apart
Select the top steps of the depth scale in Results to filter the page to power users, then read what they say is still missing.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about usage and habits
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Active users who have used the product for a few weeks. From Starter, targeting by user traits can show it only to users with a trait you pass from your code, such as their signup date or plan.
Four or five. Pick the questions that answer a decision you face, such as whether to build for mobile or for teams, and end with what is still missing.
A survey inside the product reaches people while they work, so the answers describe real sessions. Email also reaches users who have drifted away, whose habits you can't see in the product.
Yes. Select Mostly mobile in Results, and the whole page filters to the users who gave that answer, including what they wrote in the open questions.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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