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Fake door test survey template

Measure demand for a feature, before you build it

Four questions for the people who select a button for a feature you haven't built: how important it is, what it should include and whether they want an email when it is ready. Usertick reads every typed answer and lists the addresses of everyone who asked to hear back.

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What this fake door test survey tells you

A fake door test puts a button for a planned feature in your product and asks the people who select it what they need. This template takes under a minute: a welcome screen that says calendar sync isn't ready yet, a rating for how important it is, what it should include, and an offer of an email when it is ready.

It is written for a popup in your web app that opens when the button for the planned feature is selected. From Starter, or on 1 survey on Free, use an element click trigger on that button, or fire a custom event from your code. Replace calendar sync with your own feature on the welcome screen and in the questions.

Results shows the average importance with a bar per star and the share who rated it 4 or higher, the share asking for each part, and the share who want an email. People who say Yes leave their contact details, which Results lists in a table of names and emails.

On your websiteAs a linkIn an emailAs a conversation
Questions
4
Time to answer
About a minute
Written for
A popup in your app when someone selects a planned feature
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

On your website

Show it as a popup, a side button or inside the page, and choose the pages and the moment it opens: on page load, after a delay, on scroll or as someone is about to leave, on every plan. Event and behavior triggers work on 1 survey on Free and on every survey from Starter.

The 4 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 4 · Stars

How important is calendar sync to you?

Why ask it
A click shows interest. The rating shows how much the feature matters to the person who clicked, so you can tell curiosity from real need.
What you learn
The average, a bar per rating and the share who rated it 4 or higher. Select the 5-star answers to see what the people who need it most want it to include.
Make it yours
Change calendar sync to your feature's name here and on the welcome screen.
Question 2 of 4 · Multiple choice · Optional

What should it include?

Why ask it
The parts people ask for define the first version. Allowing several answers shows which combinations matter, such as two-way sync with Outlook.
What you learn
Bars with the share and count of each part, since people can pick several, and the typed Other answers listed beside them.
Make it yours
List the options you are weighing for the first release, and read the Other answers for the ones you missed.
Question 3 of 4 · Yes / No

Would you like an email when it's ready?

Why ask it
Asking for an email is a second, stronger test of demand, since people who want to hear when it ships are the ones most likely to use it.
What you learn
The share that said yes, compared with the period before. If No, the survey ends, so only people who said Yes are asked for an address.
Make it yours
Keep the skip, so people who said No finish after three questions.
Question 4 of 4 · Contact · Optional

Where should we send it?

Why ask it
The address is your launch list. Asking only after a Yes keeps it to the people who asked for it.
What you learn
A table of names and emails. Each Contact answer also becomes a contact in Usertick, so you can send a follow-up survey to that list once the feature ships.
Make it yours
Usertick doesn't send announcements, so export the table or sync the contacts to HubSpot with a workflow and send the news from there.

What the answers show

Results turns each question into numbers you can follow week by week.

How important is calendar sync to you?

The average rating and the share who gave 4 or 5 stars, against the period before.

What should it include?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Fake door follow-up in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Say plainly that it isn't ready

    Keep the welcome screen honest about the feature not existing yet, so people who clicked don't feel tricked.

  2. 02

    Count clicks as well as answers

    Compare the number of responses with the clicks your analytics records on the button, since some people will close the popup without answering.

  3. 03

    Take the door down when you decide

    Remove the button once you have enough answers, and tell the people on the list what you decided.

  4. 04

    Test one feature per survey

    Run a separate survey for each planned feature, so ratings and requests never mix in Results.

Market research surveysSaaS surveysWebsite surveysRoadmap and requests questions

More research templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
ResearchProduct-market fitTrack product-market fit with the Sean Ellis question: the share of users who would be very disappointed without you. Send it to people who used the product at least twice in the last two weeks.
ResearchRoadmap prioritiesLet users divide 100 points across what you could build next, so you see real trade-offs instead of a wish list. Send it to active users before you plan the next quarter.
ResearchWin/loss analysisLearn why prospects chose you or someone else, and what decided it. Send it within two weeks of a closed deal, won or lost.
ResearchUsage habitsLearn how often people use your product, where they spend their time and the job they rely on it for. Send it to active users once or twice a year.

Questions from the library

Browse the question library
  1. Have you ever sent us a feature request?Yes / No · Roadmap and requests
  2. What happened after you sent it?Multiple choice · Roadmap and requests
  3. How easy is it to tell us what you need?Customer effort · Roadmap and requests
  4. Was your issue resolved?Yes / No · Support
  5. How much effort did it take to get help?Customer effort · Support
  6. How could we have handled this better?Text · Support

Frequently asked questions

Right after someone selects the button for the planned feature. From Starter, or on 1 survey on Free, an element click trigger on that button opens it at the moment of interest.

Yes. The welcome screen says calendar sync isn't ready yet before any question, and you can change its words for your own feature.

Three or four. People who don't want an email answer three, and the rest leave an address as the fourth, in under a minute.

Usertick collects the addresses, and you send the news yourself. Export the table from Results or sync the contacts to HubSpot with a workflow.

Decide before you start, for example how many people rate it 4 or higher and ask for an email within a month, and weigh that against the work the feature needs.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

Listen better, act faster, and build what truly matters.

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  • 150 responses a month on Free
  • Every channel and AI analysis
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