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App rating survey template

Ask how the app feels, then invite everyone to rate it

Two questions for a moment that went well: a one-tap face for how people enjoy the app and, from anyone less than happy, what would make it better. Everyone then sees an invitation to rate the app in the store, and Usertick reads every written answer for you.

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What this app rating survey tells you

An app rating survey asks how people feel about your app before you ask them for a store rating. This template takes about 45 seconds: a face from very bad to very good and, for anyone who picks Okay or lower, one open question on what would make the app better. People who pick Good or Very good go straight to the end, where a call to action invites them, like everyone else, to rate the app in the store.

It is written for a success moment, such as a finished task, a saved project or a goal reached, and never for the first launch. Usertick's script runs in web apps and on mobile sites, where a custom event from your code can open the survey at that moment (from Starter, or on 1 survey on Free). Inside a phone app, have the app open the survey's link at the same moment. It can also go by email to your contact list, with the face question inside the message.

Usertick reads each written answer as it arrives and files it under a category from your list, such as ease of use or speed and reliability, with a type such as bug or idea and an urgency. Results shows the share of each face against the period before and how many people selected the store button, so you see the mood and the invitations it led to side by side.

On your websiteAs a linkIn an emailAs a conversation
Questions
2
Time to answer
About a minute
Written for
After a success moment in the app, never on the first launch
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

On your website

Show it as a popup, a side button or inside the page, and choose the pages and the moment it opens: on page load, after a delay, on scroll or as someone is about to leave, on every plan. Event and behavior triggers work on 1 survey on Free and on every survey from Starter.

The 2 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 2 · Emoji

How are you enjoying the app so far?

Why ask it
A single tap is the lightest way to ask how the app feels, and the face people pick decides what comes next. Good and Very good skip to the store invitation, and Okay, Bad and Very bad go on to question 2.
What you learn
Results shows the five faces from unhappy to happy, each with its share, against the period before. Select Bad or Very bad to filter the whole page to those users and read what they wrote.
Make it yours
Keep the skip, so happy users reach the store invitation after one tap and less happy ones are asked what to fix first.
Question 2 of 2 · Text · Optional

What would make the app better for you?

Why ask it
People who pick Okay or lower usually know what bothers them, and this question gives them a place to tell your team before they tell the store. It is optional, so anyone who doesn't want to write still reaches the invitation.
What you learn
Each answer appears with its sentiment and theme, and you can filter by theme. Up to 8 themes show with their trends, so a complaint about sync or sign in that keeps growing after a release stands out.
Make it yours
Send answers marked as a bug to Jira or Linear with a workflow (every plan), so the fix starts while the user still remembers the problem.

What the answers show

Results turns each question into numbers you can follow week by week.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick App rating prompt in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Pick a real success moment

    Open the survey right after something worked, such as a finished workout, a paid invoice or a booked class. A bad face at a good moment points to a problem worth fixing.

  2. 02

    Invite everyone to rate

    The call to action at the end shows to every user, whatever face they picked. Put your store page's link on its button and keep Not now, so nobody feels pushed.

  3. 03

    Wait past the first launch

    Ask after a few sessions or a few finished tasks. In a web app, a custom event with calls needed set to 3 or 5 opens the survey on that call (from Starter, or on 1 survey on Free).

  4. 04

    Read the low faces every week

    Give answers from Bad and Very bad an owner in the inbox and fix the theme that grows. Once a period has 30 responses, Usertick also writes a weekly reading of what changed.

NPS surveysWebsite surveysStore ratings and reviews questions

More NPS templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
NPSNet Promoter Score (NPS)Measure how likely customers are to recommend you, and hear the reason behind each score. Send it every quarter by email or in the app to track loyalty over time.
NPSNPS deep diveGo beyond the score: see which parts of your service drive it and the one change that would raise it. Send it twice a year to customers who've been with you for three months or more.
NPSAfter the tripFind out whether travelers would recommend you and which parts of the trip made it. Email it two or three days after they get home.
NPSRepeat customerMeasure loyalty among repeat buyers and learn what brings them back and which perks they'd value. Send it after a customer's third order.

Questions from the library

Browse the question library
  1. Did you read the store reviews before installing?Yes / No · Store ratings and reviews
  2. What made you install the app?Multiple choice · Store ratings and reviews
  3. How well does the store listing describe the app?Stars · Store ratings and reviews
  4. How would you rate the app?Stars · Mobile app
  5. How likely are you to recommend the app?NPS · Mobile app
  6. Has the app crashed on you recently?Yes / No · Mobile app

Frequently asked questions

After a moment that went well, such as a task finished or a goal reached, and only once people have used the app a few times. Avoid the first launch and the middle of a task, when any question gets in the way.

Usertick's script runs on websites and in web apps, and doesn't run inside a phone app itself. Have your app open the survey's link at the success moment, add a tag such as ?utm_source=app so each answer keeps where it came from for workflows and Google Sheets, and run the same survey in your web app with the script.

Yes. Everyone reaches the call to action at the end. People who pick Okay or lower answer one open question first, and people who pick Good or Very good go straight to it.

Give each one an owner in the inbox, group them by theme in Results and fix the theme that comes up most. After the next release, compare the share of each face with the period before.

Yes. Usertick sends it to a contact list, and the face question sits inside the email, so a tap opens the rest of the survey with that answer kept. Usertick sends 50 emails a month on Free, 500 on Starter, 2,500 on Pro and 10,000 on Business.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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  • 150 responses a month on Free
  • Every channel and AI analysis
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