Usertick
Store ratings and reviews survey questions

Rating questions that show what users would say in public

Ask users how reviews shaped their install, what they would write today and when they are happy to be asked for a rating. Each question below comes with when to ask it and what the answer tells you.

What app rating survey questions tell you

App rating survey questions ask users how reviews and the store listing shaped their install, what they would write in a review today and when they would accept a request for a rating. The public rating is the first thing a new visitor sees, and these answers show what moves it before the store does.

Ask users who have had the app for a few weeks, and ask newer users about the listing in their first days. Usertick doesn't run inside phone apps, so open the survey's link from a feedback item in the app, or send it by email. Pick four to six questions and end with the button to your store page.

Each written answer gets a sentiment, a type and a theme, so the complaints that could become one-star reviews reach the inbox with an owner and a status. Reply to those first, before the user takes the complaint to the store.

Yes / NoMultiple choiceTextStarsRuler
Questions
14
Best asked
A few weeks after install
Industry
Mobile apps
Where to find them
From library in the Usertick survey editor, on every plan

The 14 store ratings and reviews questions, with when to ask each

Grouped by what they tell you. Use them as they are or change the wording.

How users found and chose the app

These questions show how much reviews and ratings weigh in the install decision for your users.

  1. 02Multiple choice

    What made you install the app?

    What brought the user to install, from the star rating to an ad. Results shows each share, which tells you whether reviews, friends or search bring in your users.

  2. 01Yes / No

    Did you read the store reviews before installing?

    A yes or no on whether reviews shaped the install. A high share of Yes tells you your public rating works as marketing and deserves the same care as the listing.

  3. 05Ruler

    How many reviews do you read before you decide?

    How many reviews users read before deciding, on a ruler from 0 to 20. Results shows the median, which tells you how many recent reviews a new visitor reads before choosing.

  4. 09Big scale

    How much does a low star rating put you off an app?

    How much a low rating puts users off an app, from 1 to 10. Results shows the average and a column per step, useful when you weigh work on ratings against other work.

The store listing

Ask whether the listing matches the app and which parts users look at, before you redo the screenshots.

  1. 03Stars

    How well does the store listing describe the app?

    Rates how well the store listing describes the app, on five stars. A low score from users who stayed means the listing undersells the app, so read it beside the listing parts question.

  2. 04Multiple choice

    Which part of the listing did you look at?

    Lets users tick each part of the listing they looked at. Results shows a bar with the share for each, so you know whether screenshots or recent reviews deserve the next update.

What users would say in a review

Hear the review a user would write while you can still answer it in private, with the stars beside it.

  1. 08Multiple choice

    How many stars would you give the app right now?

    The stars a user would give today, as five choices. Results shows the share for each. Change it to a Stars question if you want an average and the share who would give 4 or higher.

  2. 07Text

    What would you write in a review of this app today?

    The review the user would write today, in their own words. AI reading gives each answer a sentiment and a theme, so you see the public story before it reaches the store.

  3. 11Text

    What would make you leave five stars?

    What would earn five stars, in the user's own words. Choose three or four stars on the stars question in Results to read the answers from users closest to five.

  4. 06Yes / No

    Have you ever written a review for an app?

    Whether the user has ever reviewed any app. Select Yes in Results to find the users most at ease with writing reviews, and ask them at a good moment.

Asking for a rating

Ask when and how users want to be asked, then end with the button that opens your store page.

  1. 10Dropdown

    When is the best moment to ask you for a rating?

    When users would rather be asked for a rating. Results shows each share, and the most common answer can set when your app shows its own rating request.

  2. 12Emoji

    How do you feel about being asked to rate apps?

    How users feel about being asked to rate apps, on five faces. A large share of unhappy faces says to ask less often and at better moments.

  3. 14Yes / No

    Would you rather send feedback to us than post a public review?

    A yes or no on private feedback over a public review. A high share of Yes tells you a visible feedback link in the app can catch complaints before they become one-star reviews.

  4. 13Call to action

    If the app is working well for you, a rating really helps

    A button that opens your store page, with a second button for users who would rather not. Set the link to your store listing, and the response records whether the user clicked or chose not now.

Tips for asking about store ratings and reviews

Small choices that get honest, useful answers.

  1. 01

    Ask privately before publicly

    Ask what users would write in a review before you show the store button. A complaint that reaches you privately gets a reply first.

  2. 02

    Choose the moment with users

    Use the timing question to decide when your app shows its own rating request, and keep it away from moments of trouble.

  3. 03

    Check the store rules

    Read your store's rules on review requests before you show the rating button to only some users.

  4. 04

    Refresh the listing from the answers

    When users say the listing undersells the app, update the parts they looked at most, starting with the screenshots.

Add these questions to a survey

From the library to the first answers.

  1. 1

    Open the library

    In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.

  2. 2

    Or paste your own list

    Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.

  3. 3

    Choose where it runs

    Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Read the answers

    Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.

Templates and more questions about store ratings and reviews

Full surveys that ask about the same things, and neighboring topics in the library.

CSATProduct reviewCollect star ratings and written reviews you can show on the product page, with an optional photo. Send it one to two weeks after delivery, once the product has been used.
CSATCourse evaluationCollect end-of-course feedback on the content, the pace and the instructor, plus one change for next time. Send it in the last week of the course, before final grades.
NPSApp rating promptAsk how people are enjoying the app, invite every one of them to rate it in the store and learn what to fix from those who enjoy it less. Show it after a success moment, never on the first launch.
RetentionCustomer health checkSpot customers who might leave before they do: how often they use you, how well you solve their main problem, whether they are looking at alternatives and how sure they are to stay. Send it to active accounts every six months.

Frequently asked questions

Yes. Add the call to action question with your store listing's address as its link, and the response records whether the user clicked or chose not now.

A few weeks after install, once users have an opinion worth sharing. Send the survey's link by email, now or on a scheduled date, or open it from a feedback item in the app.

Four to six. Start with the stars a user would give today, add what they would write, and end with the button to your store page.

Usertick doesn't run inside phone apps. Open the survey's link from the app's settings or feedback screen, and the survey opens on the hosted page.

Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.

Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.

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