Internal communication questions that show which news actually reaches people
Ask employees how company news reaches them, from the all hands meeting to chat announcements. Each question below comes with when to ask it and what the answer tells you.
What internal communication survey questions tell you
Internal communication survey questions ask employees how company news reaches them: which channels they actually read, how much news is too much, whether they understood the last update and how much they trust what they hear. Sending news is easy; the answers show which channels people read and which updates they believe.
Ask twice a year, and a week or two after a big announcement to see whether it landed. Pick five to seven questions and share the link where people already read company news; on the intranet, the survey can sit inside the page or behind a side button.
Each written answer is read as it arrives and filed under a category and a theme from your own list, with a sentiment and an urgency. The decisions people want explained again become the agenda for the next all hands.
- Questions
- 14
- Best asked
- Twice a year, and after a big announcement
- Industry
- HR and employees
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 internal communication questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How well informed people feel
Start with how informed people feel, whether the last update made sense and how much they trust updates, then the decisions they want explained again.
- 01Stars
How well informed do you feel about company news?
Five stars for how informed people feel about company news. Results shows the average and the share who rated 4 or higher; track it twice a year.
- 04Yes / No
Did you understand the last company update?
A yes or no on understanding the last update. Ask it a week or two after a big announcement, and select No in Results to see which channels those people rely on.
- 07Big scale
How much do you trust what you hear in company updates?
Trust in company updates, from 1 to 10. Results shows the average and a column per step; a drop after a hard announcement is worth addressing in person.
- 13Text
Which company decision would you like explained again?
Asks which decision people want explained again. Answers name specific decisions, which makes them a ready list for a follow-up note or a question session.
The channels that work
Rate each channel, ask where people really read news and how they want to hear it, to know which channels to keep.
- 02Matrix
Rate each way we share news
Rates the all hands meeting, email updates, chat announcements and the intranet in one grid. The heat map shows the weakest channel, and the row averages compare channels at a glance.
- 06Multiple choice
Where do you actually read company news?
Lets employees tick every place they actually read news. Results shows a bar per channel; the share who mostly miss it tells you how many people are out of the loop.
- 11Ranking
Rank how you would rather hear important news
Employees rank five ways to hear important news. Results shows the average place per item; when hearing from the manager ranks first, brief managers before every big announcement.
- 12Number
How many company updates do you read in a normal month?
Company updates read in a normal month, as a number from 0 to 40. Results shows the median and the middle half; compare it with how many you send.
How much and how often
These questions set the amount, rhythm and format of company news, before you change the update schedule.
- 03Multiple choice
How much company news reaches you?
How much news reaches people, from far too much to far too little. Results shows the share of each; answers split across both ends suggest news reaches the wrong people.
- 08Dropdown
How often would you like a company wide update?
How often people want a company-wide update. Results shows the share of each option, a direct guide for the rhythm of your updates.
- 14This or that
For company news you would rather have
Two preferences side by side: short and often or long and rare, written or spoken. Results shows a split bar per pair, which helps you shape the format of updates.
Questions for leadership
End with whether people can reach leadership, how decisions get made and what leadership should talk about more openly.
- 09Yes / No
Can you ask leadership a question and get an answer?
A yes or no on getting answers from leadership. Select No in Results to read what those employees wish leadership talked about.
- 10Customer effort
How easy is it to get a decision made when you need one?
An effort score (CES) for getting a decision made, on a seven-point scale. Results shows the average and the share who found it easy; a low share points to unclear decision owners.
- 05Text
What do you wish leadership talked about more openly?
An open question on what leadership should talk about more openly. Read the themes before the next all hands and answer the most common one there.
Tips for asking about internal communication
Small choices that get honest, useful answers.
- 01
Ask after big news
Send two or three questions a week or two after a major announcement to check it was understood.
- 02
Brief managers first
When people rank their manager as the best source, give managers the news and talking points before it goes out.
- 03
Cut the channels nobody reads
Use the channel grid and the question on where people read news to drop or merge the channels with the lowest scores.
- 04
Answer open questions in public
Pick the most common themes and answer them at the next all hands, so people see their questions taken up.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about internal communication
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Twice a year for the full set, plus two or three questions a week or two after a big announcement.
Yes, when the intranet is a web app where you can add the Usertick website code. Show it inside a news page or as a side button, and target the pages where people read updates.
Five to seven. Start with how informed people feel, the channel grid, how much news reaches them and the open question on leadership.
Everyone, including people on the floor or in the field who rarely read email. A QR code on a break room poster reaches them.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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