Usertick
Strategy alignment survey template

Check the strategy reached everyone, after every update

Three questions on whether employees understand the strategy, see how their work contributes and trust where the company is going, and what would help them understand it. Use it as it is or change any question, and Usertick reads every written answer for you.

What this strategy alignment survey tells you

A strategy alignment survey asks employees whether the company's direction is clear to them and whether they see their part in it. This template asks three questions in about 75 seconds: six statements on the strategy, their contribution, values, how leadership explains decisions, being informed and working with other teams; how confident they are in the direction; and what would help them understand it.

It is written for a link shared after a strategy update or an all-hands meeting, or once a quarter. Show the QR code on the last slide of the all-hands so people answer before they leave, or post the link in your team chat the same day. For answers without names, turn on Anonymous responses; it holds for link or QR code surveys, while a survey sent through Usertick email ties each answer to the contact.

Every written answer is read as it arrives and filed under a category from your list, such as managers and leadership or team and culture, with a type and an urgency. Results shows a heat map of the six statements and the average confidence score, each compared with the period before, so you see whether an update helped.

In an emailAs a linkOn your websiteAs a conversation
Questions
3
Time to answer
About a minute
Written for
A link after a strategy update or an all-hands meeting
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, and a button in the email opens the survey on its own page. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Matrix · Optional

How much do you agree with these statements?

Why ask it
Six statements trace alignment from knowing the strategy to working on it with other teams, so you see where the message stops.
What you learn
A heat map per statement with its average, so a high understanding row next to a low contribution row shows that people know the plan but not their part in it.
Make it yours
After each update, compare the rows with the period before to see which part of the message landed.
Question 2 of 3 · Big scale

How confident are you in the company's direction?

Why ask it
Confidence is a separate matter from understanding, since people can know the plan and still doubt it.
What you learn
The average on the 1 to 10 scale and a column per step, so a split between the two ends shows even when the average sits in the middle.
Make it yours
Select the low steps in Results to read what those people would need to understand the direction.
Question 3 of 3 · Text · Optional

What would help you understand where the company is going?

Why ask it
The open question asks what would help, which turns doubts into requests leadership can answer, such as a written plan or a session for each team.
What you learn
Usertick reads each answer, files it under a category and a theme such as managers and leadership or team and culture, marks questions and ideas, and flags the urgent ones.
Make it yours
Answer the most common questions at the next all-hands, say they came from the survey, and share the written answers by theme with the leadership team.

What the answers show

Results turns each question into numbers you can follow week by week.

How much do you agree with these statements?

Each row's answers side by side, so the part that needs work stands out.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Company direction in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Ask right after the update

    Show the QR code at the end of the all-hands or post the link the same day, while the content is fresh.

  2. 02

    Answer the questions people ask

    Collect the questions from the written answers, group them by theme and answer them in the next update.

  3. 03

    Keep it the same each quarter

    Usertick sends no recurring emails, so share the same link each quarter and keep the questions unchanged, so Results compares quarter with quarter.

  4. 04

    Look at how teams work together

    If My team works well with other teams scores low, add a question that names the team next round and select its answers in Results.

More retention templates and questions

Templates like this one, and single questions from the library to add to it.

RetentionTeam pulseA short, anonymous check on workload, support and whether people feel heard. Send it every week or two to the whole team.
RetentionRemote work checkCheck how remote work is going for your team: focus time, connection and what gets in the way. Send it once a quarter, anonymously.
RetentionManager feedbackGive team members an anonymous way to rate their manager on clarity, feedback and support. Run it twice a year, before development conversations.
RetentionBenefits satisfactionLearn how satisfied employees are with their benefits, which ones they value, which go unused and how yours compare with other employers. Send it before open enrollment or budget planning.

Questions from the library

Browse the question library
  1. How much do you feel you belong on your team?Big scale · Belonging and inclusion
  2. How much do you agree about working here?Matrix · Belonging and inclusion
  3. Do you feel comfortable speaking up in meetings?Yes / No · Belonging and inclusion
  4. How was your week?Mood dial · Team pulse
  5. How manageable was your workload?Big scale · Team pulse

Frequently asked questions

Right after a strategy update or an all-hands, and once a quarter in between, so you see whether the message held. A reorganization or a change of leadership is a reason for an extra round.

Read the written answers from the low scores, answer the common questions openly in the next update, and ask again after it to see whether the score moved.

Yes. Show the QR code on screen, and people answer on their phones on the hosted survey page while the meeting is fresh.

That is your choice. For answers without names, turn on Anonymous responses and share the link or QR code: Usertick then stores no user ID, traits or visitor ID with the answers and keeps the country and a salted hash of the IP address.

From Pro, scheduled PDF reports send the survey's Results on a set day, and a workflow can post new answers to Slack or Microsoft Teams.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

Listen better, act faster, and build what truly matters.

Start free, see what your customers mean, and get each answer to the person who can act on it.

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