App and site questions that show where reading gets in the way
Ask readers where they read you, how the app compares with the site and what makes them close it. Each question below comes with when to ask it and what the answer tells you.
What news app and website survey questions tell you
News app and website survey questions ask readers where they read you, how easy and fast the app feels, what annoys them on the mobile site and what would make the app worth keeping. Usage data shows where readers go. These answers show what gets in their way and why some delete the app.
Usertick runs on the website and in web apps, and a phone app can open the survey's link from a menu, a banner or the end of an article. Target the mobile site questions to phones, the app questions to readers who use it, and pick four to six questions per survey.
Each written answer gets a type such as bug, idea or complaint, a theme and a sentiment, and each response an urgency. Give bugs an owner in the inbox, and send them to Jira or Linear with a workflow so the product team sees them in its own tracker.
- Questions
- 13
- Best asked
- On the mobile site, or from a link in the app
- Industry
- Media
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 the app and the site questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
Where readers read
Start with these to split app readers from site readers, then filter every other answer by that split.
- 01Multiple choice
Where do you read us most?
Where the reader reads you most, from the app to social media. Results shows a donut with each share; select The app to filter the whole page to app readers.
- 02Yes / No
Have you installed our app?
A plain yes or no on installing the app. Ask it on the mobile site to learn how many phone readers have never tried it.
- 09Dropdown
How often do you open the app?
How often the reader opens the app. Select Rarely in Results to filter to light users and read what would make the app worth opening more often.
- 08Ruler
How many minutes a day do you spend in our news app?
Minutes a day in the app, on a ruler up to two hours. Results shows the median and the middle half, which you can set next to your own usage data.
How easy and fast it feels
Ask these before and after a release, so the product team can see whether a change helped.
- 03Customer effort
How easy is it to find a story in the app?
A customer effort score for finding a story in the app, on a seven-point scale. Results shows the average and the share who found it easy; a low score points at navigation and search.
- 07Big scale
How fast does our news app feel?
How fast the app feels, from one to ten. Results shows the average and a column per step; compare the score before and after a performance release.
- 10Screenshot
Capture the part of the app that gets in your way
Lets the reader capture the part that gets in the way, so the product team sees the exact screen. Results shows a gallery of the captures. Screenshot questions are on every plan, 1 per survey on Free.
The app against the site
Questions that compare the two, worth asking before you push readers from one to the other.
- 04Multiple choice
How does the app compare with the website?
How the app compares with the website, in three answers. Results shows each share; a lead for Worse means the app needs work before you push readers toward it.
- 11Multiple choice
What annoys you most on the mobile site?
The one thing that annoys readers most on the mobile site. Results shows a donut with each share; target the survey to phones so only mobile readers answer.
- 12This or that
Which would you pick
Two choices: the app or the website, a front page chosen by editors or a personal feed. Results shows a split bar per pair, worth reading before a front page redesign.
What keeps the app installed
Use these when you plan the next release, and read the deletion answers first.
- 05Multiple choice
What would make the app worth keeping?
Readers pick every feature that would make the app worth keeping. Results shows a bar per option, a ranked list for the product team before the next release.
- 06Text
What made you delete the app, if you did?
An open question for readers who deleted the app. Each answer gets a theme and a type such as bug or complaint; send bugs to Jira or Linear with a workflow.
- 13Text
Which feature from another news app do you wish we had?
An open question for features readers have seen elsewhere. Each answer gets a theme and a type such as idea, so filter by theme to see which request comes up most.
Tips for asking about the app and the site
Small choices that get honest, useful answers.
- 01
Target the mobile site by device
Run the mobile site questions for phones only and the website questions for computers, with device targeting on every plan.
- 02
Open the survey from the app
A phone app can open the survey's link. Add it to the settings menu or the end of an article, so app readers can answer too.
- 03
Ask before and after a release
Run the speed and ease questions before and after a release, and compare the two periods in Results.
- 04
Send bugs to the product team
Give every bug report an owner in the inbox, and send it to Jira or Linear with a workflow.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about the app and the site
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Usertick runs on websites and web apps. A phone app can open the survey's link, so add it to a menu item, a banner or the end of an article.
Target the survey by device, on every plan, so it appears on phones only. Pages and countries can be targeted the same way.
Start with where the reader reads most and whether they installed the app, then the ease of finding a story and what would make the app worth keeping.
Yes, on every plan (1 per survey on Free), where the survey runs on your site or web app. Add the screenshot question, and the capture arrives with the answer in the inbox.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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