Video questions that show what viewers watch to the end
Ask viewers where they watch, how the player works and how long a news video should run. Each question below comes with when to ask it and what the answer tells you.
What news video survey questions tell you
News video survey questions ask viewers where they watch, how the player works, whether captions and sound get in the way and how long a news video should run. View counts show how many started a video. These answers show what made viewers stop and what would keep them watching.
Ask on video pages and articles with an embedded clip, after time on site so viewers have watched for a while. Put the link in the video description for viewers on other platforms, and pick three to five questions.
Each written answer gets a theme and a sentiment, so the stories viewers want to watch gather in one theme. Give each response an owner in the inbox, and add the answers to Google Sheets for the video team.
- Questions
- 12
- Best asked
- After the viewer has watched for a while
- Industry
- Media
- Where to find them
- From library in the Usertick survey editor, on every plan
The 12 watching our video questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
Where and how viewers watch
Start with these so you can filter every other answer by platform and by sound on or off.
- 01Multiple choice
Where do you watch our video?
Where the viewer watches your video, from your site to a television. Results shows a donut with each share; select one to filter the whole page to viewers on that platform.
- 10Dropdown
How do you usually watch?
Whether viewers watch with sound on or off. Results shows each share and count; a lead for sound off means captions and on-screen text carry the story.
- 04Multiple choice
What do you switch on while watching?
Viewers pick everything they switch on, from captions to faster playback. Results shows a bar per option; a large share for captions means every video needs them.
The player and the picture
Ask these before and after a change to the player, and target by device to compare phones with computers.
- 03Customer effort
How easy is the video player to use?
A customer effort score for the video player, on a seven-point scale. Results shows the average and the share who found it easy; ask it on pages with video only.
- 05Stars
How would you rate the picture quality?
A five star rating for picture quality. Results shows the average and the share who gave four or more; target by device to compare phones with computers.
- 07Matrix
Rate our video on each
Rates the picture, the sound, captions and loading in one grid. The heat map with row averages shows which part of watching pulls the rating down.
- 02Yes / No
Does video that starts by itself annoy you?
A yes or no on video that plays by itself. A high share of yes is a reason to test turning autoplay off on article pages.
Length and ads
Use these before you set a standard length or change how many ads run before a clip.
- 06Multiple choice
How long should a news video be?
The length viewers want for a news video. Results shows a donut with each share, a guide for your editors before they cut the next piece.
- 11Slider
How much of a video do you usually finish?
How much of a video the viewer usually finishes, from 0 to 100 percent. Results shows the median and the middle half; read it with the length question.
- 12Multiple choice
How many ads before a video are acceptable?
How many ads before a video viewers accept. Results shows a donut with each share; select None to see how those viewers rate the player.
What video adds to a story
Whether video earns its place next to the text, and which stories viewers want to watch.
- 09Big scale
How much does video add to a story for you?
How much video adds to a story, from one to ten. Results shows the average and a column per step; a low score on article pages is a case for fewer embedded clips.
- 08Text
Which story would you rather watch than read?
An open question for stories that work better on screen. Each answer gets a theme, a list of topics for the video team to film.
Tips for asking about watching our video
Small choices that get honest, useful answers.
- 01
Ask on pages with video
Target the survey to video pages and articles with an embedded clip, and trigger it after time on site.
- 02
Compare phones and computers
Target by device on every plan, so you can run one survey for phones and another for computers.
- 03
Reach viewers on other platforms
Put the survey link in your video descriptions, with a tag per platform, and show a QR code at the end of longer videos.
- 04
Keep it to four questions
The player ease score, the picture rating, how much they finish and one open question.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about watching our video
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
On your video pages and articles with video, with targeting by pages on every plan. For viewers on other platforms, put the survey link in the video description.
Three to five: where they watch, how easy the player is, how much they finish and an open question about stories they would rather watch.
Yes. Target the survey by device on every plan, so it appears only on phones.
Start with where viewers watch. Select an answer in Results and the whole page filters to viewers on that platform.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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