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Website launch survey template

Hear how the new site landed, a week after it goes live

Four questions for a week after launch: how satisfied the client is with the new website, how smoothly launch day went, how confident their team is editing it and what people are saying. Usertick reads every written answer and flags the urgent ones.

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What this website launch survey tells you

A website launch survey asks the client how the new site landed, once it has met real visitors. This template asks four questions in under a minute: a rating for the new website, a rating for launch day, a 1 to 10 score for how confident their team is editing it, and what people are saying about it.

It is written for an email a week after launch, when the first reactions are in and the team has tried to edit a page. Usertick can send it to the client's team with the first rating inside the email, or you can paste its link into your launch recap or the handover document. It also runs as a conversation, one question at a time.

Each answer to the last question is read as it arrives and filed under a category such as quality of work, deadlines and delivery or communication, with a type and an urgency. Results shows both ratings with the share who gave 4 or 5 and the editing confidence as an average with a column per step, compared with the period before.

In an emailAs a linkOn your websiteAs a conversation
Questions
4
Time to answer
About a minute
Written for
Email to the client team, a week after the new site goes live
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 4 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 4 · Stars

Overall, how satisfied are you with your new website?

Why ask it
The overall rating is the client's verdict on the project's main deliverable, given after a week of living with it.
What you learn
The average on the 1 to 5 scale, a bar per rating and the share who rated 4 or higher, compared with the period before across your launches.
Make it yours
Keep it first, since a star rating sits inside the email and one tap opens the rest of the survey.
Question 2 of 4 · Stars

How smoothly did launch day go?

Why ask it
A rough launch day can color the whole project, even when the site is good. Rating it apart tells you whether to fix the site or the launch process.
What you learn
The average and the share who rated 4 or higher, with a bar per rating. Select the low ratings to read what those clients say people are telling them.
Make it yours
Walk through any low launch rating with your developers and update your launch checklist the same week.
Question 3 of 4 · Big scale

How confident is your team editing the site?

Why ask it
A site the client's team can't edit turns into a stream of small support requests. A 1 to 10 score shows who needs more training before the handover ends.
What you learn
The average on the 1 to 10 scale and a column per step, so a spread from 3 to 9 shows that some editors need help and others don't.
Make it yours
Offer a short training session to anyone who answers 5 or lower, and record it for editors who join later.
Question 4 of 4 · Text · Optional

What are people saying about the new site?

Why ask it
The client hears from customers, staff and partners, and this question brings that word of mouth to you.
What you learn
Usertick reads each answer as it arrives, files it under a category and a theme from your list, marks it as praise, a complaint or a bug, and flags the urgent ones, in any language.
Make it yours
Ask permission before you use a positive answer in a case study, and pass every bug to your developers the same day.

What the answers show

Results turns each question into numbers you can follow week by week.

Overall, how satisfied are you with your new website?

The average rating and the share who gave 4 or 5 stars, against the period before.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Website launch in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Wait a week after launch

    Launch day is too early for a verdict. A week later the client has seen the first numbers, heard from customers and tried to edit a page.

  2. 02

    Ask editors as well as the sponsor

    The person who signed off sees the result, and the people who update pages see the editing side. Send it to both.

  3. 03

    Route bugs the same day

    Usertick marks answers that describe a bug and flags the urgent ones. On every plan, a workflow posts them to Slack or Microsoft Teams or sends them to Jira or Linear.

  4. 04

    Ask the site's visitors next

    Once the site is live, add the Usertick script to it and run a short popup for visitors, so the client hears from the people the site was built for.

CSAT surveysClient feedback surveysEmail surveysClient onboarding questions

More satisfaction templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
CSATProject wrap-upGet the client's view of a finished project, from communication to budget, and what to change next time. Send it a week after final delivery.
CSATDesign reviewGet structured feedback on a design round so the next one lands closer. Send it after each review meeting.
CSATDiscovery workshopLearn how the discovery workshop went and whether its outcomes are clear to everyone. Send it the day after the workshop.
CSATCopy reviewGet structured feedback on a round of copy: brand voice, clarity and how many rounds are left. Send it with each draft.

Questions from the library

Browse the question library
  1. How easy was it to get started with us?Customer effort · Client onboarding
  2. Rate each part of getting startedMatrix · Client onboarding
  3. Do you know who does what on our side?Yes / No · Client onboarding
  4. How ready was the code when we handed it over?Stars · Developer handover
  5. Rate each part of the handoverMatrix · Developer handover
  6. Could your team run the project locally on the first try?Yes / No · Developer handover

Frequently asked questions

About a week after launch. Sooner, and the client has little to report. Much later, and launch day blurs into normal work.

The project sponsor and the people who will edit the site. Their answers to the confidence question often differ, and the inbox shows each contact's answer.

Book a training session within the week, share a short how-to for the most common edits and send the survey again a month later.

Yes. Add the Usertick script to the new site and run a popup or a side button for visitors, on every plan. Website surveys run on the site's own domain, where the script is installed.

Three to five. This template asks four and takes under a minute, and only the last question is optional.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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