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Demographic survey template

Know who answered, so you can compare the groups

Eight optional questions on age, gender, country, education, employment, industry, household income and the language spoken at home, most with a way to decline. Use it as it is or change any question, and selecting any answer in Results narrows the page to that group.

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What this demographic survey tells you

A demographic survey asks who your participants are, so you can compare answers between groups instead of reading one average. This template takes under two minutes: age group, gender, country, highest education, employment status, industry, household income before taxes and the language spoken most at home. Every question is optional, and most offer Prefer not to say.

It is written for a link survey sent once to a research panel, or an email Usertick sends to a contact list, with a welcome screen that says why you ask. You can also add the same questions to the end of a longer research survey, after the questions that matter most, so people answer them last.

Results shows each answer as a donut with its share and count and lists the typed Other answers. Selecting an answer, such as 25 to 34, narrows every card on the page to that group, which is how you compare groups. Usertick reads the written country answers like any other text, and the Audience tab already shows the country each response came from.

As a linkIn an emailOn your websiteAs a conversation
Questions
8
Time to answer
About 2 minutes
Written for
A link sent to your research panel, or the end of a research survey
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

The 8 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 8 · Multiple choice · Optional

Which age group are you in?

Why ask it
Age bands are quick to answer, less personal than a birth date and enough to compare younger and older groups.
What you learn
A donut with the share and count of each band. Choose a band to see every other answer from that age group.
Make it yours
Send it to adult audiences only, since Usertick's terms don't allow surveys aimed at people under 16, and keep Prefer not to say.
Question 2 of 8 · Multiple choice · Optional

What is your gender?

Why ask it
Gender lets you check whether answers differ between groups and whether your sample leans one way.
What you learn
A donut with the share of each answer, with typed Other answers listed.
Make it yours
Keep the write-in and Prefer not to say, so everyone can answer in their own terms or skip.
Question 3 of 8 · Text · Optional

Which country do you live in?

Why ask it
Country matters when your panel spans markets, since prices, habits and rules differ between them.
What you learn
Each answer listed as written, with its theme. The Countries card on the Audience tab in Results also shows where each response came from.
Make it yours
Change it to a dropdown of the countries in your panel, so the answers count cleanly instead of arriving as free text.
Question 4 of 8 · Multiple choice · Optional

What is the highest level of education you have completed?

Why ask it
Education is a standard cut for checking a sample against the population you want to reach.
What you learn
A donut with the share of each level, from less than high school to a doctorate. Select a level to compare that group's answers.
Make it yours
Use your own country's levels when the panel is outside the United States, named the way local schools and universities name them.
Question 5 of 8 · Multiple choice · Optional

What is your current employment status?

Why ask it
Employment status explains budget and time: a student, a retiree and a full-time employee buy and use products differently.
What you learn
A donut with the share of each status. Select one, such as Self-employed or freelance, to read that group alone.
Make it yours
Merge answers you won't compare, such as the two not-employed options, to keep the list short.
Question 6 of 8 · Dropdown · Optional

Which industry do you work in?

Why ask it
Industry shows where people work, which matters for business research and for products used at work.
What you learn
A donut with the share of each industry, with typed Other answers listed.
Make it yours
Replace the list with the industries your research covers, and keep the option for people who aren't working, so nobody is forced to pick one.
Question 7 of 8 · Multiple choice · Optional

What is your annual household income before taxes?

Why ask it
Household income puts price answers in context, so you can tell whether a group finds you expensive or simply has less to spend.
What you learn
A donut with the share of each income band. Select a band to see how that group answered the price questions in your survey.
Make it yours
Use bands in the local currency for each market, and keep Prefer not to say, since some people won't share their income.
Question 8 of 8 · Dropdown · Optional

Which language do you speak most at home?

Why ask it
The language spoken at home shows who reads your product in a second language, which affects wording and support.
What you learn
A donut with the share of each language, with typed Other answers listed.
Make it yours
List the languages of your panel's markets, and keep the write-in for the rest.

What the answers show

Results turns each question into numbers you can follow week by week.

Which age group are you in?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

What is your gender?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Demographic survey in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Put it at the end

    Ask demographic questions after the questions that matter, so personal questions don't put people off before the main answers are in.

  2. 02

    Say why you ask

    Use the welcome screen to explain how the answers will be used, and keep every question optional.

  3. 03

    Run it anonymously by link

    Share it by link or QR code with anonymous responses on, so no user ID, traits or visitor ID are stored with the answers. A survey sent through Usertick email stays tied to each recipient's contact.

  4. 04

    Ask only what you will compare

    Remove the questions you won't use to split results, since each personal question asks for a little more trust.

Market research surveysLink and QR code surveysProfile questions

More research templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
ResearchPreference testAsk people to choose between two options at a time and see which way they lean. Useful before a redesign, a pricing change or naming something new.
ResearchInterview screenerFind the right people for customer interviews by role, team size and how often they use your product. Send it to active users before a research round.
ResearchBrand perceptionLearn how people see your brand, how much they trust it, how it compares with competitors and where they first heard of you. Run it with customers and with your newsletter audience once a year.
ResearchAfter the demoFind out whether your sales demo answered the prospect's questions and what they want to happen next. Send it within a day of the demo.

Questions from the library

Browse the question library
  1. How big is your team?Dropdown · Profile
  2. What best describes your role?Dropdown · Profile
  3. How many people work at your company?Dropdown · Profile
  4. How easy was it to cancel?Customer effort · Cancellations and refunds
  5. What made you ask to cancel?Multiple choice · Cancellations and refunds
  6. Were the cancellation terms clear before you signed up?Yes / No · Cancellations and refunds

Frequently asked questions

At the end, after the main questions, with each one optional. Add them to the end of your research survey, or send this template once to a panel.

Yes, by link or QR code. Turn on anonymous responses and Usertick stores no user ID, traits or visitor ID with the answers; the country and a salted hash of the IP address are kept. A survey sent through Usertick email stays tied to the recipient's contact.

Usertick's terms don't allow surveys aimed at people under 16. Send this template to adult audiences, and treat the Under 18 band as a check on who actually answered.

Select an answer, such as an age band or an income band, and every card on the Results page narrows to the people who gave it. Stack answer filters to read one group, such as people aged 25 to 34 who work full time.

Yes. Personal questions get more honest answers when people can skip them or decline, which this template allows on every question.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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