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Ticket purchase survey template

Find what slows down ticket sales, right after someone buys

Three quick questions for the ticket confirmation page: how easy it was to buy, how clear the ticket options and prices were and whether the confirmation email had everything. Use it as it is or add an open question, and Usertick reads every written answer for you.

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What this ticket purchase survey tells you

A ticket purchase survey asks buyers about the checkout while the confirmation is still on their screen. This template takes about twenty seconds: an effort score for buying, a rating for how clear the options and prices were and a yes or no on the confirmation email. It looks for friction in the step every attendee goes through first, the sale itself.

It is written for a popup on the ticket confirmation page of your event website, which needs the Usertick script on your own domain. When your tickets sell on a ticketing platform's pages, the same template runs as a link in the confirmation email that platform sends, or as an email Usertick sends to your buyer list.

Results shows the share who found buying easy with a hard-to-easy bar, the clarity average with the share who rated 4 or higher, and the share whose email had everything. Select a hard score to see how those buyers rated the prices. Add an open question and Usertick reads each written answer, filing it under a category such as registration and check-in.

On your websiteAs a linkIn an emailAs a conversation
Questions
3
Time to answer
Under a minute
Written for
The ticket confirmation page, as a popup right after the purchase
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

On your website

Show it as a popup, a side button or inside the page, and choose the pages and the moment it opens: on page load, after a delay, on scroll or as someone is about to leave, on every plan. Event and behavior triggers work on 1 survey on Free and on every survey from Starter.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Customer effort

How easy was it to buy your ticket?

Why ask it
Buying a ticket is the first task you set an attendee, and every extra step costs sales. An effort score from very difficult to very easy shows the friction while it is fresh.
What you learn
The average on the 1 to 7 scale and the share who found it easy, with a hard-to-easy bar, compared with the period before, so a new ticketing flow shows in the numbers.
Make it yours
Keep it first: a one-tap score is the easiest way into the survey. On phones the popup opens as a bottom sheet at the foot of the screen.
Question 2 of 3 · Stars

How clear were the ticket options and prices?

Why ask it
Buyers who can't tell an early bird ticket from a standard one, or what the full pass includes, hesitate or buy the wrong ticket. A clarity rating tells you whether the price page needs work.
What you learn
The average out of 5, a bar for each rating and the share who rated 4 or higher, compared with the period before. Select the low scores to see whether the same buyers also found checkout hard.
Make it yours
When the score is low, add one line to each ticket type saying what it includes, then compare the next period.
Question 3 of 3 · Yes / No

Did your confirmation email have everything you needed?

Why ask it
The confirmation email is what attendees open on the day for the address, the time and the ticket itself. A yes or no shows whether it carries all of it. A missing venue address or start time turns into support emails in the week of the event.
What you learn
The share that said yes, compared with the period before. Select No to see how those buyers rated the purchase.
Make it yours
Many buyers haven't opened the email yet on the confirmation page, so show the survey after a delay, or ask this question in an email a day later.

What the answers show

Results turns each question into numbers you can follow week by week.

How easy was it to buy your ticket?

The average on its own scale and the share who found it easy, against the period before and by device.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Ticket purchase in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Check the page is yours

    The Usertick script runs only on your own domain. When checkout happens on a ticketing platform, put the survey link in the platform's confirmation email in its place.

  2. 02

    Open it on a real purchase

    From Starter, or on 1 survey on Free, call Usertick.trigger("ticket_purchased") when the order completes, so the survey opens only after a ticket is bought.

  3. 03

    Ask each buyer once

    The survey shows until a buyer answers once. Set it to show again after a number of days when the same people buy tickets for several events.

  4. 04

    Add one open question

    Add What almost stopped you from buying? at the end, and Usertick reads each answer and files it under a category with a type and an urgency.

Customer effort scoreEvent surveysWebsite surveysThe event app questions

More customer effort templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
Customer effortRegistration and check-inFind out how easy it was to register and get through the door on the day. Send it on the morning of day one, once check-in closes.
Customer effortTask effort reviewMeasure the effort and time a key task takes, and find the step that slows people down. Show it after someone finishes a long task, such as an import or their first report.
Customer effortCustomer effort (CES)Measure how much effort it took customers to get what they needed. Show it right after a support ticket is solved, a checkout or a setup step.
Customer effortReturns and refundsMeasure how easy your returns process is and learn the real reasons products come back. Send it once the refund has been issued.

Frequently asked questions

On the confirmation page, right after the purchase, while the checkout is fresh. It needs the Usertick script on that page, on your own domain.

Yes, by link or by email when the checkout runs on the platform's pages. Put the survey link in the platform's confirmation email, or import your buyers as contacts and send it from Usertick.

Yes. Limit the survey to the confirmation page in its page rules, or, from Starter or on 1 survey on Free, fire a custom event with Usertick.trigger when the order completes.

Select the low scores to see how those buyers rated the purchase, then rewrite the ticket descriptions and compare the next period with this one.

Three at most on a confirmation page. This template takes about twenty seconds, and buyers in a hurry still answer the first question.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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