Usertick
Start free
Employee referral survey template

Get more referrals from your own team, by fixing what stops them

Four questions on your referral program: whether people know how it works, whether they referred anyone this year, which reward would motivate them and what stops them. Use it as it is or change any question, and Usertick reads every written answer for you.

Get started freeAll templates

What this employee referral survey tells you

An employee referral survey asks employees whether they know your referral program and why they do or don't use it. This template asks four questions in about 50 seconds: two yes or no questions on knowing the program and referring this year, the reward that would motivate them most, and what stops them from referring.

It is written for once a year, alongside your hiring plans, as an email Usertick sends to every employee with the first question inside the email, so one tap starts the survey. You can also share the link in your team chat, print the QR code for the office, or let people answer as a conversation, one question at a time.

Every written answer is read as it arrives and filed under a category from your list, such as tools and processes or pay and benefits, with a type and an urgency. Results shows the share who know the program, the share who referred someone and the share for each reward, each compared with the period before.

In an emailAs a linkOn your websiteAs a conversation
Questions
4
Time to answer
About a minute
Written for
A yearly email or link, alongside your hiring plans
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 4 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 4 · Yes / No

Do you know how our referral program works?

Why ask it
A program people don't understand gets few referrals, so the first answer separates an explanation problem from a motivation problem.
What you learn
The share that said yes, compared with the period before. Choose No to see what stops those people from referring.
Make it yours
If the share is low, explain the program at your next all-hands before changing the reward.
Question 2 of 4 · Yes / No

Have you referred anyone this year?

Why ask it
The share who referred someone this year is the baseline for any change you make to the program.
What you learn
The share that said yes. Select Yes to compare the rewards chosen by people who already refer with everyone else.
Make it yours
Run it at the same time each year, so the share is comparable from year to year.
Question 3 of 4 · Multiple choice

Which reward would motivate you most?

Why ask it
What motivates people differs from one company to the next, and a single choice shows what to offer in yours.
What you learn
A donut with the share and count of each reward, with typed Other answers listed.
Make it yours
List only rewards you could really offer, and keep the list to four or five.
Question 4 of 4 · Text · Optional

What stops you from referring people?

Why ask it
The open question finds the real barriers, such as unclear roles, a slow process or never hearing back about a referral.
What you learn
Usertick reads each answer, files it under a category and a theme such as tools and processes or pay and benefits, marks complaints and ideas, and flags the urgent ones.
Make it yours
Read the answers from people who know the program but haven't referred anyone, since their barriers are the ones a bigger reward won't fix.

What the answers show

Results turns each question into numbers you can follow week by week.

Which reward would motivate you most?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Employee referrals in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Send it with the open roles

    Ask when you share the year's hiring plans, so people have real roles in mind as they answer.

  2. 02

    Close the loop on referrals

    When answers mention never hearing back, reply to every referral within a week and tell the employee how it went.

  3. 03

    Explain before you pay more

    If many people answer No to the first question, fix the explanation before you raise the reward.

  4. 04

    Ask again after a change

    Run the survey again a few months after you change the reward or the process, and compare the shares with the period before.

Churn surveysEmail surveysManagers and growth questions

More retention templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
RetentionTeam pulseA short, anonymous check on workload, support and whether people feel heard. Send it every week or two to the whole team.
RetentionRemote work checkCheck how remote work is going for your team: focus time, connection and what gets in the way. Send it once a quarter, anonymously.
RetentionManager feedbackGive team members an anonymous way to rate their manager on clarity, feedback and support. Run it twice a year, before development conversations.
RetentionBenefits satisfactionLearn how satisfied employees are with their benefits, which ones they value, which go unused and how yours compare with other employers. Send it before open enrollment or budget planning.

Questions from the library

Browse the question library
  1. Rate your manager on eachMatrix · Managers and growth
  2. How well does your manager support your growth?Big scale · Managers and growth
  3. Do you have regular one-on-ones?Yes / No · Managers and growth
  4. How are you feeling at work lately?Mood dial · Well-being and balance
  5. How much energy do you have at the end of a workday?Slider · Well-being and balance
  6. Can you unplug after work?Yes / No · Well-being and balance

Frequently asked questions

Once a year, and again a few months after you change the program, so you can see whether the change worked.

Ask your own people. The reward question shows the share for cash, time off, a donation and recognition, and the Other answers show ideas you didn't list. Select Yes in the referred question to see what motivates the people who already refer.

Yes. Send it from Usertick to Everyone in Contacts or to a list, now or scheduled up to 30 days ahead. Usertick sends 50 emails a month on Free, 500 on Starter, 2,500 on Pro and 10,000 on Business, or connect your own sender.

Fix the barrier most people name, explain the program again if few know it, and ask again a year later to see whether the share who referred went up.

No. Turn on Anonymous responses and share the link or QR code to collect answers without names. A survey sent through Usertick email ties each answer to the contact.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

Listen better, act faster, and build what truly matters.

Start free, see what your customers mean, and get each answer to the person who can act on it.

Get started freeTalk to sales
  • 150 responses a month on Free
  • Every channel and AI analysis
  • No card needed