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Donor feedback survey template

Learn what moved each gift, while the thank-you is still fresh

Three short questions for donors right after they give: how easy the donation was, what inspired it and how they want to hear what it made possible. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this donor feedback survey tells you

A donor feedback survey asks people who just gave how giving went and why they gave. This template keeps it to three questions and about 35 seconds: a score for the donation itself, what inspired the gift, and how the donor wants to hear what it made possible.

It is written for the days right after a donation, as a link in the thank-you email your donation platform sends or as an email Usertick sends to a list of recent donors, with the first question inside the message. On your website it can sit inside the thank-you page that follows the donation form, as long as that page runs on your own domain.

Every typed Other answer is read as it arrives and filed under a category from your list, such as giving and donations or impact and updates, with a type and a sentiment. Results compares the ease score with the period before and shows the share of each reason to give and each way donors want to hear back.

In an emailAs a linkOn your websiteAs a conversation
Questions
3
Time to answer
Under a minute
Written for
Right after a donation, in the thank-you email or on the thank-you page
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Customer effort

How easy was it to make your donation?

Why ask it
The donation form is the step every donor just finished, so the score is fresh. An effort scale from very difficult to very easy points to friction in the form itself, such as too many fields or a card that was declined once.
What you learn
Results shows the average on the 1 to 7 scale and the share of donors who found it easy, with a hard-to-easy bar, against the period before. Select the hard end to see what inspired those donors and how they want to hear back.
Make it yours
Keep it first, so in a Usertick email the donor taps a score inside the message and the rest of the survey opens with it kept.
Question 2 of 3 · Multiple choice · Optional

What inspired you to give today?

Why ask it
Knowing what moved a gift tells you which stories, events and asks to repeat. Donors can pick more than one reason, since a friend's ask and the cause itself often work together.
What you learn
Bars show the share and count of each reason, with every typed Other answer listed beside the chart. Over time, the stacked shares show when a campaign story or a matching gift starts to bring in more donors.
Make it yours
Name your own appeals and events in the options, such as the spring appeal or the annual gala, so each reason matches work your team actually did.
Question 3 of 3 · Multiple choice

How would you like to hear what your gift made possible?

Why ask it
Asking how a donor wants to hear back lets you send the impact update they will actually open, and I don't need updates tells you who would rather get less mail.
What you learn
A donut shows the share and count of each way to hear back. Select Letters by mail to see how many donors still want paper and what inspired them to give.
Make it yours
Drop any option you can't deliver, such as a short video, so every choice a donor makes is one your team can keep.

What the answers show

Results turns each question into numbers you can follow week by week.

How easy was it to make your donation?

The average on its own scale and the share who found it easy, against the period before and by device.

What inspired you to give today?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

How would you like to hear what your gift made possible?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Donor feedback in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Ask within a few days

    Send the survey while the gift is still in mind. Schedule a Usertick send to your list of recent donors, up to 30 days ahead, or put the link in the thank-you email your donation platform already sends.

  2. 02

    Keep a list of recent donors

    Import each week's donors as a CSV into one list and send to that list. Skip people who already received this survey is on by default, so a donor who gives twice is asked once.

  3. 03

    Carry the answer to your donor records

    On every plan, a workflow adds each answer to a Google Sheet or runs a Zapier step that updates the donor in Salesforce, so the next impact update goes out the way they asked.

  4. 04

    Tag every link

    Add ?utm_source=receipt or ?utm_source=newsletter to each link, so every answer keeps the place it came from for your sheet, webhook or the API.

Churn surveysNonprofit surveysEmail surveysDonors and giving questions

More retention templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
RetentionCorporate partnerLearn how corporate partners rate your partnership, from employee engagement to impact reporting, and whether they'll renew. Send it before the renewal conversation.
RetentionAfter an advocacy actionAfter supporters sign, write or call, learn how easy it was and what they'd do next. Show it on the thank-you page after the action.
RetentionBoard member check-inAsk board members how well meetings, materials and their own role are working. Send it once a year, before the annual retreat.
RetentionPartner organizationLearn how organizations you work with rate the partnership and what to do together next. Send it once a year.

Questions from the library

Browse the question library
  1. How was the donation experience?Stars · Donors and giving
  2. How easy was it to give?Customer effort · Donors and giving
  3. What moved you to give?Multiple choice · Donors and giving
  4. How did you hear about the emergency appeal?Multiple choice · Emergency appeals
  5. Did you give to the emergency appeal?Yes / No · Emergency appeals
  6. How confident are you that emergency gifts reach people quickly?Big scale · Emergency appeals

Frequently asked questions

Within a few days of the gift, while the donation form and the reason to give are still in mind. Send it to a list of that week's donors, or put the link in your thank-you email so each donor gets it with the receipt.

Usertick doesn't send a survey when a gift lands in another system. Put the survey link in the thank-you email your donation platform sends, or import recent donors as a list each week and schedule a send. A HubSpot workflow (on any plan, with HubSpot Professional or Enterprise) can also send the survey to each contact it enrolls.

Yes. In a Usertick email the ease scale sits inside the message, and a tap opens the rest of the survey with that score kept. The answer is stored when the donor submits.

Few enough to finish in under a minute on a phone. This template asks three and takes about 35 seconds, so a donor can answer straight from the thank-you email.

Open the Audience tab in Results, where each device shows its own ease score, so a donation form that fails on phones stands out. Then give through the form yourself on that device before the next appeal goes out.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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