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Advocacy action survey template

Turn one action into the next one

Three quick questions on the thank-you page after supporters sign, write or call: how easy it was, how much they feel it made a difference and what they would do next. Add an open question at the end, and Usertick reads every written answer for you.

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What this advocacy action survey tells you

An advocacy action survey asks supporters about the action they just took, on the page that thanks them for it. This template takes about 30 seconds: an ease score for the action, a 1 to 10 score for whether it felt like it made a difference, and a choice of next steps.

It is written for the thank-you page after a petition, a letter or a call tool, where the survey sits inside the page under the thank-you message and shows as soon as the page loads. The website script must run on your own domain, so for an action page hosted on another platform, switch the survey to a link and add it to that page's thank-you message.

Results compares the ease score with the period before and shows the share who found it easy, the average sense of difference with a column per step, and the share of each next step. Add an optional open question, and Usertick reads each written answer, files it under a category from your list, such as communication or impact and updates, and marks its type and urgency.

On your websiteAs a linkIn an emailAs a conversation
Questions
3
Time to answer
Under a minute
Written for
The thank-you page after an action, inside the page
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

On your website

Show it as a popup, a side button or inside the page, and choose the pages and the moment it opens: on page load, after a delay, on scroll or as someone is about to leave, on every plan. Event and behavior triggers work on 1 survey on Free and on every survey from Starter.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Customer effort

How easy was it to take action?

Why ask it
The supporters who got through the action page can say where it was hard, such as finding their representative or a form that asked for too much. Each extra field on an action page is one more step where a supporter can give up.
What you learn
Results shows the average on the 1 to 7 scale and the share who found it easy, with a hard-to-easy bar, against the period before. The Audience tab shows the score on each device and each page.
Make it yours
Run the same survey on every action page, so a petition and a call tool can be compared by their ease scores.
Question 2 of 3 · Big scale

How much do you feel your action made a difference?

Why ask it
Whether supporters feel the action mattered shapes how you thank them and what you report back. The 1 to 10 scale shows the range between none and a great deal.
What you learn
Results shows the average and a column per step from 1 to 10, compared with the period before. Select the low steps to see which next steps those supporters still chose.
Make it yours
When scores sit low, send an update after the vote or the meeting that shows what the action led to.
Question 3 of 3 · Multiple choice · Optional

What would you do next?

Why ask it
The question offers the next step while supporters are still on the page, and it tells you which steps they are ready for. They can pick several.
What you learn
Bars show the share and count of each next step, and over time the stacked shares show whether a campaign moves supporters from sharing toward giving. Select Make a donation to see how easy those supporters found the action and how much they felt it mattered.
Make it yours
Match the options to what your campaign can offer this month, and drop any you can't follow up on.

What the answers show

Results turns each question into numbers you can follow week by week.

How easy was it to take action?

The average on its own scale and the share who found it easy, against the period before and by device.

What would you do next?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick After an advocacy action in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Show it on the thank-you page only

    Target the survey to the thank-you page, so only supporters who finished the action see it.

  2. 02

    Ask each supporter once

    Keep the default show frequency, until answered, so a supporter who takes three actions answers once. For a long campaign, set it to show again after a number of days.

  3. 03

    Add one open question

    Add an optional text question such as What made you take action today?, and Usertick reads each answer for its category, theme, sentiment and urgency.

  4. 04

    Compare your action pages

    Run one survey across every action page, and the Pages card in Results shows each page's share of answers and its ease score.

Churn surveysNonprofit surveysWebsite surveysAdvocacy and petitions questions

More retention templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
RetentionDonor feedbackLearn how easy giving was, what moved donors to give and how they want to hear about impact. Send it with the thank-you email after a donation.
RetentionCorporate partnerLearn how corporate partners rate your partnership, from employee engagement to impact reporting, and whether they'll renew. Send it before the renewal conversation.
RetentionBoard member check-inAsk board members how well meetings, materials and their own role are working. Send it once a year, before the annual retreat.
RetentionPartner organizationLearn how organizations you work with rate the partnership and what to do together next. Send it once a year.

Questions from the library

Browse the question library
  1. Did you sign the petition?Yes / No · Advocacy and petitions
  2. What stopped you from signing?Multiple choice · Advocacy and petitions
  3. How easy was the petition form?Customer effort · Advocacy and petitions
  4. How do you feel about the program?Emoji · Programs and beneficiaries
  5. Rate the program on eachMatrix · Programs and beneficiaries
  6. Did the program help with what you needed?Yes / No · Programs and beneficiaries

Frequently asked questions

On the thank-you page right after the action, inside the page under the thank-you message, where it shows as soon as the page loads.

The website script must run on your own domain. When the thank-you page lives on another platform, switch the survey to a link and add it to that page's thank-you message or to the confirmation email.

Yes, from Starter, or on 1 survey on Free. A form submit trigger opens the survey as a popup when the supporter sends the action form on your site, and a custom event from your own code works too.

Check the Devices card in the Audience tab first, since a form that works on a laptop can fail on a phone. Then take the action yourself on that device and fix the step that stalls.

Yes. Add a Contact question at the end, and each answer becomes a contact you can send a later survey to.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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  • 150 responses a month on Free
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