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Website messaging survey template

Find out if your site explains enough for a visitor to try you

Two questions for your home and product pages: whether visitors have the information they need to try you and, when they don't, what is missing or unclear. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this website messaging survey tells you

A website messaging survey asks visitors whether your pages explain your offer well enough to act on it. This template takes under a minute: one question on whether they have all the information they need, with three answers, and an open question on what is missing or unclear for everyone who isn't sure. Visitors who have everything they need skip straight to a closing screen that invites them to try it.

It is written for a popup on your home and product pages that opens after 30 seconds, long enough for a visitor to read the first screen. Target the pages by address on every plan, and exclude your signup and checkout pages so people who already decided aren't interrupted. Exit intent, when a visitor is about to leave, works as a second trigger for people who read and decided against trying.

Usertick reads each written answer, files it under a category from your list, such as pricing and value or features and gaps, and marks it as a question, a complaint or an idea. Results shows the share of each answer to the first question, the Pages card on the Audience tab shows where the answers came from, and the closing screen's button clicks are counted.

On your websiteAs a linkIn an emailAs a conversation
Questions
2
Time to answer
About a minute
Written for
A popup on the home and product pages, after 30 seconds
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

On your website

Show it as a popup, a side button or inside the page, and choose the pages and the moment it opens: on page load, after a delay, on scroll or as someone is about to leave, on every plan. Event and behavior triggers work on 1 survey on Free and on every survey from Starter.

The 2 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 2 · Multiple choice

Do you have all the information you need to try us?

Why ask it
One question with three answers gives a quick read on clarity without asking visitors to judge your copy. Yes, all of it skips the open question and goes straight to the closing screen with the button to try.
What you learn
A donut with the share of each answer, over time as stacked shares, so a new home page shows its effect against the period before. Select Some of it to read what those visitors found unclear.
Make it yours
Point the closing screen's button at your signup or trial page, so visitors who have what they need can act at once.
Question 2 of 2 · Text · Optional

What's missing or unclear?

Why ask it
Visitors who are missing something can name it: a price, a screenshot, an integration, a plain sentence on what the product does. Each answer is a line you can add to the page or a sentence you can rewrite.
What you learn
Usertick reads each answer, gives it a theme from your list and a type, and lists the answers filterable by theme, so missing pricing details or unclear wording group together.
Make it yours
Answer the most common gap on the page itself, then compare the share of Yes, all of it with the period before.

What the answers show

Results turns each question into numbers you can follow week by week.

Do you have all the information you need to try us?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Marketing site clarity in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Give visitors time to read

    A delay of 30 seconds lets visitors read before the popup opens. Shorten it on short pages and lengthen it on long product pages.

  2. 02

    Leave decided visitors alone

    Exclude your signup, checkout and help pages, so the survey reaches visitors who are still making up their minds.

  3. 03

    Compare pages

    The Pages card on the Audience tab shows which pages the answers came from. Select a page to read the gaps on that page alone.

  4. 04

    Rewrite, then measure again

    Change one page at a time and compare the share of Yes, all of it with the period before, so you know which change helped.

Product feedbackWebsite surveysProduct questions

More product feedback templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
ProductWebsite feedback buttonAn always-on button that lets visitors report a problem, suggest an idea or leave a compliment. Keep it on every page as a side tab.
ProductFeature satisfactionRate satisfaction across the main parts of your product and see where users would spend your next improvement. Send it to active users twice a year.
ProductWebsite usabilityFind out whether visitors can do what they came to do and where your site gets in the way. Show it after a minute on the site, or on exit intent.
ProductAccessibility checkLearn which assistive tools your users rely on and where your product gets in their way. Link it from your accessibility statement.

Frequently asked questions

After visitors have had time to read, such as 30 seconds on the home page, or on exit intent when they are about to leave. Both triggers are on every plan.

Your home page and the main product pages, where visitors decide whether to try you. Exclude the pages where they have already decided, such as signup and checkout.

They skip the open question and see the closing screen that asks if they are ready to try it, with a button to your signup page and a Not now option.

Yes. On phones the popup opens as a sheet at the bottom of the screen. Target desktop or mobile on their own if you want to compare the two.

Fix the gap that comes up most on the page where it came up, such as adding prices or a sentence on who the product is for, and watch the share of visitors who have everything they need.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

Listen better, act faster, and build what truly matters.

Start free, see what your customers mean, and get each answer to the person who can act on it.

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  • 150 responses a month on Free
  • Every channel and AI analysis
  • No card needed