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Cruise feedback survey template

Learn what made the cruise, from the cabin to the shore excursions

Three questions for two days after disembarkation: whether passengers would recommend the cruise, how they rated the cabin, dining, shore excursions, entertainment and boarding, and the moment they will remember. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this cruise feedback survey tells you

A cruise feedback survey asks passengers about the voyage once they are home. This template takes about 70 seconds: a recommendation score, a grid for the cabin, dining, shore excursions, entertainment and boarding, and one open question about the moment they will remember.

It is written for an email two days after disembarkation, sent to a list of the sailing's passengers or placed as a link in the farewell email your booking system sends. The recommendation question sits inside the email, so a passenger answers with one tap and goes on to the rest. A QR code in the cabin or on the last evening's program opens the same survey for passengers who would like to answer before they leave the ship.

Every written answer is read as it arrives and filed under a category from your list, such as room and facilities or staff and service, with a type, a sentiment and an urgency. Results shows the NPS with its detractors, passives and promoters, a heat map of the five parts of the cruise with their averages, and every story with its theme, each compared with the period before.

In an emailAs a linkOn your websiteAs a conversation
Questions
3
Time to answer
About a minute
Written for
An email two days after passengers disembark
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · NPS

How likely are you to recommend this cruise to a friend?

Why ask it
A recommendation sums up a voyage of many days in one number, and it is the score to compare sailing by sailing and ship by ship.
What you learn
Results shows the NPS, promoters 9 to 10 minus detractors 0 to 6, with a bar of the three groups, the score per device and a line over time.
Make it yours
Run one survey per ship or itinerary, or add a question that names the sailing, so Results can compare them, since link tags don't split Results.
Question 2 of 3 · Matrix · Optional

How would you rate the following?

Why ask it
A cruise packs a hotel, restaurants, a theater and day trips into one fare, and passengers judge each part on its own. Five rows show which part lifts or lowers the score.
What you learn
A heat map per row with row averages, compared with the period before, so weak shore excursions or a slow boarding day stand out from the rest.
Make it yours
Add a Not applicable column, which is left out of the averages, for passengers who skipped the excursions or the shows, and add rows such as the spa or the kids' club when you offer them.
Question 3 of 3 · Text · Optional

What moment from the cruise will you remember?

Why ask it
Asking for a moment draws out the stories a grid can't hold, good and bad: the cabin steward who remembered a birthday, the tender wait that cost half a day in port.
What you learn
Usertick reads each answer as it arrives, files it under a category and a theme from your list, marks it as praise, a complaint or an idea, and flags the urgent ones. Results lists every answer with its sentiment and shows up to eight themes with their trends.
Make it yours
Select the detractors in question 1 and read their moments first, since they show what cost you the recommendation.

What the answers show

Results turns each question into numbers you can follow week by week.

How likely are you to recommend this cruise to a friend?

Your NPS from promoters and detractors, compared with the period before and split by device.

How would you rate the following?

Each row's answers side by side, so the part that needs work stands out.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Cruise in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Wait two days after disembarkation

    Passengers need a day to travel home and unpack. Schedule the send up to 30 days ahead, timed to the sailing's return date.

  2. 02

    Name the ship and the sailing

    Add a dropdown with the ship and the sailing date, or duplicate the survey for each itinerary, so Results can show each one on its own.

  3. 03

    Share stories with the crew

    Pass the praise that names a crew member on to the ship's team. On every plan, a workflow can post each answer marked as praise to a Slack or Microsoft Teams channel.

  4. 04

    Follow up on urgent answers

    An answer about a missed excursion or a cabin problem can carry a refund request. Give each urgent response an owner in the inbox and note what was offered.

CSAT surveysTravel surveysEmail surveysBeach packages questions

More satisfaction templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

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CSATFlight experienceFind out how passengers rated each part of the journey, from check-in to baggage claim. Send it the day after the flight lands.
CSATTour and guideLearn how guests rated a tour and their guide, and what to change next time. Send it the evening of the tour.
CSATAirport loungeLearn how travelers rated your lounge, from food to quiet, and whether it was worth the access. Send it once the passenger's flight has departed.
CSATTrain journeyLearn how passengers rated their journey, from punctuality to information on board. Send it a few hours after arrival.

Questions from the library

Browse the question library
  1. How was the beach itself?Stars · Beach packages
  2. How close was your room to the sand?Multiple choice · Beach packages
  3. Was there a sun lounger free when you wanted one?Yes / No · Beach packages
  4. How would you rate your flight?Stars · Flights
  5. Rate each part of the flightMatrix · Flights
  6. Would you fly with us again?Yes / No · Flights

Frequently asked questions

Two days after disembarkation, once passengers are home but the voyage is still fresh. For long voyages, the QR code on board gives passengers a way to answer before they leave the ship.

Three to six. This template asks three, with a grid that covers five parts of the cruise, so it takes about 70 seconds.

Usertick doesn't send after an event in your booking system and has no recurring sends. Import each sailing's passengers from a CSV file and schedule the send for two days after the return, or put the survey's link in your farewell email.

Import the list in parts, since each CSV import takes up to 2,000 rows, and send to up to 5,000 people at once. Usertick sends 2,500 emails a month on Pro and 10,000 on Business, or connect your own sender, which has no allowance.

Select the detractors in question 1 to see which row they rated lowest, and read their moments in question 3 for the reason. After the fix, compare the row on the next sailings with the period before.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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