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Tour feedback survey template

Hear how the tour and the guide did, on the evening of the tour

Five questions for the evening after a tour: overall satisfaction, a rating for the guide, the pace, what mattered most and what to add or skip next time. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this tour feedback survey tells you

A tour feedback survey asks guests about the tour while the day is still vivid. This template takes about a minute and a quarter: a rating for the tour, a separate rating for the guide, whether the pace was right, a ranking of stories, pace, food stops, photo stops and group size, and one open question about what to add or skip.

It is written for an email the evening of the tour, sent to the guests on that day's booking list. It also works as a QR code the guide shows at the last stop or prints on a card, which opens the hosted survey page on the guest's phone. To compare guides or tours, add a question that names them or run one survey per tour, since Results doesn't split answers by link tag.

Every written answer is read as it arrives and filed under a category from your list, such as staff and service or booking and reservations, with a type and a sentiment. Results shows the share of guests who rated the tour 4 or 5 stars, the guide's average, the split of pace answers and the average place of each part of the tour, each compared with the period before.

In an emailAs a linkOn your websiteAs a conversation
Questions
5
Time to answer
About a minute
Written for
The evening of the tour, by email or a QR code at the last stop
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 5 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 5 · Stars

Overall, how satisfied were you with the tour?

Why ask it
The overall rating covers the experience as a whole, including the meeting point, the route and the stops. It gives you a CSAT for every tour you run.
What you learn
The average rating, a bar per star and the share who rated 4 or higher, compared with the period before.
Make it yours
Keep it first. A Stars question sits inside the email, so guests answer with one tap and go on to the rest.
Question 2 of 5 · Stars

How would you rate your guide?

Why ask it
Guests often rate a tour and its guide differently: a great guide can save a rainy day, and a flat one can dull a famous sight. A separate question keeps the two apart.
What you learn
The guide's average, a bar per rating and the share of 4 or higher. Select a low guide rating to narrow the page to those guests and read what they wrote.
Make it yours
Add a dropdown with your guides' first names before this question, so Results can show each guide's rating on its own.
Question 3 of 5 · Multiple choice

The pace of the tour was

Why ask it
Pace decides whether a tour feels rushed or long, even when the content is good. Three options give a clear direction: slow down, speed up or keep it as it is.
What you learn
A donut with the share and count of each answer, compared with the period before. Select Too fast to see how those guests rated the tour and what they want to skip.
Make it yours
Read it by tour. A pace that suits a walking tour can feel rushed on a food tour, so name the tour in the survey when you run several.
Question 4 of 5 · Ranking · Optional

Rank what mattered most to you

Why ask it
Ranking makes guests choose between stories, stops and group size, which shows what to protect when a tour runs late and something has to give.
What you learn
Results shows the average place of each item, compared with the period before, so you can see whether photo stops or food stops matter more to your guests.
Make it yours
When you add more items, use Rank only the top to ask for the top three, so guests on a phone finish quickly.
Question 5 of 5 · Text · Optional

What should we add or skip next time?

Why ask it
Guests who just finished know which stop dragged and which sight they missed. Asking for a change turns opinions into something you can try on next week's tours.
What you learn
Usertick reads each answer as it arrives, files it under a category and a theme from your list and marks it as an idea, a complaint or praise. Results lists every answer with its sentiment and shows up to eight themes with their trends.
Make it yours
Share the ideas with your guides each week, and try one change on a single tour before you change them all.

What the answers show

Results turns each question into numbers you can follow week by week.

Overall, how satisfied were you with the tour?

The average rating and the share who gave 4 or 5 stars, against the period before.

The pace of the tour was

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Tour and guide in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Send it the same evening

    Import the day's guest list as a contact list after the tour and send at once, or schedule the send for early evening, before the next day's plans take over.

  2. 02

    Show a QR code at the last stop

    Print the survey's QR code on a card the guide hands out at the end. Guests who booked through a reseller aren't on your email list, and the code reaches them too.

  3. 03

    Name the guide and the tour

    Add a dropdown for the guide or the tour at the start, so Results can narrow every chart to one guide or one route.

  4. 04

    Pass praise on to guides

    Read the praise for each guide every week and share it. On every plan, a workflow can post each answer marked as praise to a Slack or Microsoft Teams channel your guides read.

CSAT surveysTravel surveysEmail surveysTours and experiences questions

More satisfaction templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
CSATFlight experienceFind out how passengers rated each part of the journey, from check-in to baggage claim. Send it the day after the flight lands.
CSATAirport loungeLearn how travelers rated your lounge, from food to quiet, and whether it was worth the access. Send it once the passenger's flight has departed.
CSATTrain journeyLearn how passengers rated their journey, from punctuality to information on board. Send it a few hours after arrival.
CSATCruiseLearn how passengers rated each part of the cruise and whether they'd recommend it. Send it two days after disembarkation.

Questions from the library

Browse the question library
  1. How was the tour?Emoji · Tours and experiences
  2. Rank what mattered mostRanking · Tours and experiences
  3. Did the tour match its description?Yes / No · Tours and experiences
  4. How many children traveled with you?Number · Traveling with children
  5. How old is the youngest child who came along?Dropdown · Traveling with children
  6. What did you bring along?Multiple choice · Traveling with children

Frequently asked questions

The evening of the tour, while guests still remember the stops and the guide's stories. For tours that last several days, send it the evening the tour ends.

Four or five. This template asks five, two of them optional, and takes about a minute and a quarter on a phone.

When the reseller keeps the guest's email, a Usertick email can't reach them. Show the survey's QR code at the end of the tour, or ask the reseller to pass on the survey's link.

Select the low guide ratings in Results and read those guests' pace answers and suggestions before you talk to the guide. Look at several weeks against the period before, since one bad day can come down to the weather.

Yes. Change the ranking items to what each tour offers, such as tastings, museum entry or the boat ride, and keep the guide and pace questions as they are.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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