Tour questions that tell you what guests will repeat to their friends
Ask guests about the guide, the route, the group and the pace while the day is still fresh. Each question below comes with when to ask it and what the answer tells you.
What tour feedback survey questions tell you
Tour feedback survey questions ask guests how the day went: the guide, the stops, the group size, the pace and whether the tour matched the listing they booked from. Marketplace reviews arrive weeks later and say little about what to change, while a short survey points to the route, the guide or the length.
Ask at the end of the tour with a QR code the guide shows at the last stop, or by email the same evening. Pick four to six questions, and tag each departure's link with the tour, the date and the guide, so every answer keeps them for Google Sheets and workflows.
Each written answer gets a theme and a sentiment, so requests for more food stops or fewer souvenir shops add up across tours. Responses get an owner and a status in the inbox, which helps when a guest raises a complaint about a guide or a missed pickup.
- Questions
- 14
- Best asked
- At the last stop, or that evening
- Industry
- Travel
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 tours and experiences questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How the tour went
Start with the feeling and the expectations, then check whether the listing told the truth and whether the guest would book again.
- 01Emoji
How was the tour?
Five faces for the whole tour. Ask it first, at the last stop, so even a guest heading for dinner leaves a mood you can follow from one departure to the next. Results shows each face's share.
- 09Big scale
How much did the tour exceed your expectations?
How far the tour beat expectations, from 1 to 10. A low score next to a high guide rating can mean the listing promised more than the route delivers.
- 04Yes / No
Did the tour match its description?
A yes or no on whether the tour matched its listing. A No points to photos, durations or stops in the listing that need rewriting before the next booking.
- 10Yes / No
Would you book another experience with us?
A yes or no on booking another experience. Select No in Results to read what those guests said about the guide, the pace and the price.
The guide, the group and the pace
These break the day into the parts you can change: who led it, how many came, how long it ran and which moments landed.
- 02Stars
How would you rate your guide?
A star rating for the guide. Tag each link with the guide's name, and the average with the share who rated 4 or higher shows which guides new staff should shadow.
- 06Multiple choice
How was the group size?
Three choices from too small to too big. Select Too big in Results and read those guests' guide ratings, which shows whether a large group hurt the day.
- 05Ruler
How long was the tour?
How long the tour ran, in hours from 0 to 12. Compare the median with the advertised length; a gap means the listing or the schedule needs to change.
- 08Multiple choice
Which parts did you enjoy most?
Guests pick every part they enjoyed, from the sights to meeting people. The bars in Results show which parts to feature in the listing photos and description.
- 03Ranking
Rank what mattered most
Guests put the guide, the route, group size, pace and value in order. Results shows each item's average place, which tells you what to protect when you change the price or the route.
What to offer next
Ask about formats, length and booking channels before you add a new tour or change where you sell.
- 11This or that
For your next tour you prefer
Two pairs: private or group, half day or full day. Results shows a split bar for each pair, which helps before you add a private option or a longer version.
- 14Slider
How long should a day tour be?
The ideal length of a day tour, from 1 to 12 hours. Results shows the median and the middle half, a useful range when you plan a new itinerary.
- 07Text
What should we add to the tour?
An open question for additions, such as a stop, a tasting or more free time. Each answer gets a theme, so the most requested addition shows up across departures.
- 12Dropdown
How did you book this tour?
Where the guest booked, from your own site to on the spot. Compare ratings by channel, since marketplace guests may have read a different description of the tour.
Before the tour
Keep the signature for a separate form sent before the activity, since a waiver belongs ahead of the tour.
- 13Signature
Sign the activity waiver before your tour
A signature for the activity waiver, collected before the tour starts. Put it in a short form sent at booking and keep it out of the feedback survey; signatures appear in the Results gallery. Signature is on every plan, 1 per survey on Free.
Tips for asking about tours and experiences
Small choices that get honest, useful answers.
- 01
Ask at the last stop
Have the guide show a QR code as the group says goodbye. Guests answer on their phones before the day blurs into the next one.
- 02
Tag every departure
Add the tour, the date and the guide as tags on the link, so each answer keeps them in Google Sheets and workflows and you can compare guides fairly.
- 03
Keep the waiver separate
Collect signatures before the tour in their own form. The feedback survey after the tour is for the guest's opinion of the day.
- 04
Fix the listing first
When guests say the tour didn't match its description, rewrite the listing before you change the route. It costs less and helps the next guest right away.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about tours and experiences
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
At the end of the tour or the same evening. A QR code at the last stop reaches every guest, and an email scheduled for that evening reaches guests who booked online.
Four to six. Start with the faces, add the guide rating and the listing question, and end with what to add to the tour.
Yes, on every plan. Add the signature question (1 per survey on Free) to a short form sent before the tour, and the signatures appear in the Results gallery with each response.
Yes. Tag each tour's link with the guide's name, and the tag is kept with every answer for workflows, Google Sheets and the API.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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