City pass questions that show whether the pass paid off for visitors
Ask visitors whether the pass saved money, how entry worked and which attractions were worth the time. Each question below comes with when to ask it and what the answer tells you.
What city pass and attraction survey questions tell you
City pass and attraction survey questions ask visitors whether the pass saved them money, how easy it was to use at the door, how long they waited and which attractions were worth the time. For a pass seller or a tourism board, these answers show which partners pull their weight and where entry slows visitors down.
Ask on the last day of the pass by email, or with a QR code at partner attractions. Pick four to six questions, add logic so visitors who didn't buy a pass skip the pass questions, and end with the call to action that points visitors to your planning page.
Written answers get a theme and a sentiment, so attractions named as not worth the time add up across visitors. Each response gets an owner and a status in the inbox, and a workflow can collect partner feedback in a Google Sheet.
- Questions
- 14
- Best asked
- On the last day of the pass
- Industry
- Travel
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 city cards and attractions questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
The pass and its value
Whether visitors bought it, how much they used it and whether it paid off for them.
- 01Yes / No
Did you buy a city pass?
A yes or no on buying a city pass. Add logic so visitors who answer No skip the pass questions and go straight to the attractions.
- 02Number
How many attractions did you visit with it?
Attractions visited with the pass, from 0 to 30. Results shows the median and the middle half; read it with the savings question to see how many visits it takes for the pass to pay off.
- 03Multiple choice
Did the pass save you money?
Whether the pass saved money, from clearly yes to never worked it out. A large share who never worked it out means the pass needs a clearer price comparison.
- 09Big scale
How much did the pass shape what you chose to see?
How much the pass shaped what the visitor saw, from 1 to 10. A high average means partners gain visitors through the pass, a strong point in partner talks.
At the door
Entry, time slots, waits, the busiest site and opening hours show where visiting slowed down.
- 04Customer effort
How easy was it to use the pass at the door?
A customer effort score for using the pass at the door, on seven points. A low share who found it easy points to scanners, staff training or separate lines at partner sites.
- 12Yes / No
Did you need to book a time slot as well as show the pass?
A yes or no on needing a time slot on top of the pass. A rising share of yes answers means more partners require booking, which visitors should know before buying.
- 08Ruler
How long did you wait at the busiest attraction?
Minutes waited at the busiest attraction, from 0 to 120. Results shows the median and the middle half, a fair test of any skip-the-line promise.
- 06Stars
How well run was the busiest place you visited?
A star rating for how well the busiest place was run. Results shows the average and the share who rated 4 or higher; the open question shows which places visitors had in mind.
- 10Multiple choice
How were the opening hours?
Opening hours, from too short to longer than needed. A share for too short tells partners where later closing would help visitors fit more in.
Where visitors went
Which kinds of places visitors chose, and which attraction wasn't worth the time.
- 05Multiple choice
Which places did you visit?
Every kind of place visited, from museums to zoos. The bars show which partner types draw pass holders, and selecting one filters the page to those visitors.
- 07Text
Which attraction was not worth the time?
An open question on the attraction that wasn't worth the time. Each answer gets a theme, so weak partners stand out across the season.
Improving the pass
What visitors want from a pass and what it lacks, ending on the planning call to action.
- 13Ranking
Rank what you want from a city pass
Visitors rank what they want from a pass, from skipping lines to ideas for what to see. Results shows the average place per item, a guide for what to promote.
- 14Text
What should the pass include that it does not?
An open question on what the pass should include. Each answer gets a theme, so requests for transport or a missing attraction add up for partner planning.
- 11Call to action
Plan your days before you arrive
A call to action pointing visitors to plan their days before they arrive. Put it at the end, after the open question, with a link to your planning page.
Tips for asking about city cards and attractions
Small choices that get honest, useful answers.
- 01
Ask on the pass's last day
Schedule the email for the day the pass expires, when visitors know whether it paid off.
- 02
Skip pass questions for others
Add logic after the first question so visitors without a pass answer only about the attractions.
- 03
Share feedback with partners
Send each attraction the answers about it through a Google Sheets workflow on every plan.
- 04
End with planning help
Close with the call to action, so visitors leave the survey with something useful for their next trip.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about city cards and attractions
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
On the last day of the pass, or the day after. Usertick sends to a contact list now or on a date up to 30 days ahead, so you can match the send to the pass length.
Yes. A QR code at the exit or the ticket desk opens the hosted survey, and a tag on each code keeps the attraction's name with every answer.
Four to six. Whether the pass saved money, the entry effort score, the longest wait and one open question cover most visits.
Yes. Add logic after the pass question so they skip the pass questions and answer only about the attractions.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed