Email questions that show what customers want in their inbox
Ask customers how often they want to hear from you, where, and what makes them open or unsubscribe. Each question below comes with when to ask it and what the answer tells you.
What email and newsletter survey questions tell you
Email and newsletter survey questions ask customers how often they want to hear from you, on which channel, what they find useful and what makes them stop reading. Open rates show what happened, and these answers show why, so you can change frequency and content before customers unsubscribe.
Ask inside a newsletter or by email to your list once or twice a year, and with a popup in your web app for customers who rarely open email. Pick four or five questions, and end with the consent question for the update you plan to send.
Each written answer gets a theme and a sentiment, so the messages customers want you to stop sending sort into a short list. On every plan, workflows add rows to Google Sheets, and they can send answers to Klaviyo or HubSpot.
- Questions
- 12
- Best asked
- Inside a newsletter, once or twice a year
- Industry
- Any business
- Where to find them
- From library in the Usertick survey editor, on every plan
The 12 messages from us questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How often and where
Ask how often and on which channel customers want to hear from you, before you plan your next sending calendar.
- 01Multiple choice
How often would you like to hear from us?
How often the customer wants to hear from you, from every week to never. Results shows each share in a donut, which tells you whether your current rhythm suits most of your list.
- 02Multiple choice
How should we reach you?
Every channel the customer would accept, from email to post. Results shows bars with each share, which helps you decide where to put the messages that matter most, such as account updates.
- 08Number
How many emails a month feel like too many from one company?
The number of emails a month that feels like too many. Results shows the median and the middle half, a fair limit for your sending calendar.
What you send now
These measure whether your current messages are read and useful, and how they feel to receive.
- 03Stars
How useful is what we send you?
Rates how useful your messages are, in five stars. Results shows the average and the share who rated 4 or higher, a number to follow after you change the content.
- 04Yes / No
Do you open our emails?
Whether the customer opens your emails. Ask it in a popup inside your web app, since customers who never open email won't see the question in an email.
- 05Multiple choice
How long should our emails be?
Whether your emails should be shorter, about the same or longer. A clear lean in one direction tells your writers what to change in the next issue.
- 07Emoji
How do you feel when our name shows up in your inbox?
Five faces for how it feels when your name shows up in the inbox. Results shows the share of each face, a feeling that an open rate can't show.
What to send and what to stop
Ask what customers want most, what they want gone and what makes them leave, then confirm who agrees to hear more.
- 09Ranking
Pick the three messages you would want most
Customers pick and order the three messages they want most. Results shows the average place per item, so you know which messages to protect when you cut back.
- 10Text
What would make you open more of them?
What would make the customer open more of your emails. The themes point to subject lines, timing or content, and each one has its own fix.
- 11Text
What should we stop sending?
What the customer wants you to stop sending. Read these answers before your next campaign, and drop the message type that comes up most.
- 06Multiple choice
What makes you unsubscribe from a company?
Customers pick everything that makes them unsubscribe from a company. Results shows bars with each share, so you can check your own emails against the top reasons.
- 12Consent
May we send you a short monthly update?
Asks permission for a short monthly update. Add only the customers who agree to that list, and keep the update to the length and rhythm they asked for.
Tips for asking about messages from us
Small choices that get honest, useful answers.
- 01
Ask where customers will see it
Put the survey in your newsletter for readers, and in your web app for customers who don't open email.
- 02
Ask how often before what
Start with frequency and channel, since a message sent too often won't be read however good it is.
- 03
Act on the stop answers first
Drop the message customers most want gone before you add anything new.
- 04
Match the consent to the message
Ask permission for the exact update you plan to send, and send it at the rhythm customers chose.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about messages from us
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Yes. Usertick sends survey emails to a contact list, and NPS, Stars, Customer effort, Emoji, Yes / No, Multiple choice and Dropdown questions can be answered inside the email. You can also add the survey link to a newsletter you send yourself.
Ask them inside your web app or on your website with a popup, using triggers such as time on site or pages viewed. A survey email won't reach a customer who never opens one.
Four or five. Pick how often, which channel, which messages they want most, what to stop and one consent question.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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