Review questions that show how reviews shape the choice to buy
Ask customers how they read and write reviews, from where they look to what stops them posting their own. Each question below comes with when to ask it and what the answer tells you.
What online review survey questions tell you
Online review survey questions ask customers whether they read reviews before choosing you, where they read them, what makes a review believable and what stops them writing their own. Reviews shape decisions before a customer ever reaches you, and these answers show which sites matter and how to get more honest reviews on them.
Ask the reading questions soon after a first purchase or sign up, and the writing questions a week or two later, once the customer has an experience to share, by email or inside your web app. Pick four or five questions, and show the review request only to customers who are happy.
Each written answer gets a theme and a sentiment, so what customers would say in a review sorts into praise and warnings before anything goes public. Ask for permission before you use any of their words, and keep the consent answer with the response.
- Questions
- 12
- Best asked
- A week or two after a purchase
- Industry
- Any business
- Where to find them
- From library in the Usertick survey editor, on every plan
The 12 reviews and ratings questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How customers read reviews
Learn whether customers read reviews, where and how many, and what they look for in one.
- 01Yes / No
Did you read reviews before you chose us?
Whether the customer read reviews before choosing you. Ask it soon after a first purchase, and add logic so a No skips the questions on where and how many.
- 02Dropdown
Where did you read them?
Where the customer read the reviews, from Google to your own site. Results shows each share, which tells you which review sites to look after first.
- 04Multiple choice
How many reviews do you read before deciding?
How many reviews the customer reads before deciding. Results shows each share in a donut, which tells you how many recent reviews you need on each site.
- 05Multiple choice
What do you look for in a review?
Customers pick everything they look for in a review, from photos to a reply from the company. Results shows bars with each share, so you know whether replying to reviews matters to your buyers.
What makes a review count
These show how far customers trust reviews and how much a bad one weighs.
- 03Stars
How honest did the reviews look to you?
Rates how honest the reviews looked, in five stars. A low average is a reason to reply to reviews and to ask a wider range of customers to write them.
- 07Big scale
How much does a bad review put you off a company?
How much a bad review puts the customer off a company, on a 1 to 10 scale. Results shows the average and a column per step, and a high average is a reason to answer bad reviews in public.
- 09This or that
Which would you believe more?
A hundred short reviews against three long ones. The split bar shows whether to ask customers for quick ratings or detailed stories.
Writing a review
Ask what stops customers writing and what they would say, then invite happy customers to share it with their permission.
- 06Multiple choice
What stops you from writing reviews?
What stops the customer from writing reviews. Results shows each share in a donut, and the top answer tells you whether to make it quicker, show where or ask differently.
- 08Emoji
How do you feel about leaving your name on a review?
Five faces for how the customer feels about leaving their name on a review. Results shows the share of each face, and the low faces explain why some customers never post.
- 10Text
What would you say in a review of us?
What the customer would say in a review of you. Each answer gets a sentiment and a theme, so you can read praise and warnings before anything goes public.
- 11Consent
May we use your words in our marketing?
Asks permission to use the customer's words in your marketing. Put it right after the review question, and use only the words of customers who agree.
- 12Call to action
Would you share your experience publicly?
Invites the customer to share their experience publicly. Show it to customers who gave a high score elsewhere in the survey, and link the button to the review site that matters most to you.
Tips for asking about reviews and ratings
Small choices that get honest, useful answers.
- 01
Ask once there is something to say
Wait a week or two after a purchase or sign up, so customers have an experience to review.
- 02
Leave rewards out
Ask happy customers for a review without offering anything in return, since many review sites don't allow rewards for reviews.
- 03
Ask before you quote
Use a customer's words in marketing only after they agree in the consent question.
- 04
Look after the sites that matter
Use the answers on where customers read reviews to decide which sites to watch and reply on.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about reviews and ratings
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
A week or two after a purchase or sign up, once they have used what they bought. Ask by email or inside your web app, and show the review button only to happy customers.
Four or five. Pick whether they read reviews, where, what they look for and what stops them writing, and end with the review request.
Only with permission. Ask the consent question right after the open question, and use only the words of customers who agree.
Yes. Add a score question such as stars or the recommend question, and use logic so the review button appears only after a high score.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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