Pricing questions that show what customers think coverage is worth
Ask customers how your price compares with what they expected, what they would pay and what they would cut. Each question below comes with when to ask it and what the answer tells you.
What insurance pricing survey questions tell you
Insurance pricing survey questions ask customers how your price compares with what they expected, how big a rise would make them switch, what they would pay each month and whether they understood the excess, the amount they pay toward a claim. The answers show where your price and coverage look fair and where a quote loses customers.
Ask right after a quote, on the quote page with a delay trigger, or a few days after a customer buys. Show the quote questions with exit intent to visitors who leave without buying, and pick four to six questions.
Written answers get a category, a theme, a type and a sentiment, and each response an urgency, so a complaint about a charge you didn't explain reaches the pricing team. Give each response an owner in the inbox, and add every answer to a Google Sheet for your pricing review.
- Questions
- 14
- Best asked
- Right after a quote, on the quote page
- Industry
- Finance
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 what insurance costs questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
The price against expectations
Ask how the price compared, whether it matches the coverage and which part surprised the customer, the quickest read on a quote.
- 01Multiple choice
How does the price compare with what you expected?
How the price compares with what the customer expected: lower, about the same or higher. The donut in Results shows the share of each, a quick read on how your quote lands.
- 05Stars
How well does the price match the cover you get?
Stars for how well the price matches the coverage. Results shows the average and the share who rated 4 or higher; select the low ratings to read what those customers would cut.
- 12Text
Which part of the price did you not expect?
The part of the price the customer didn't expect. Answers arrive with a sentiment and a theme, so fees or add-ons that surprise people group together.
What customers would pay
Learn what customers would pay, how big a rise they would accept, how much price decides and what they would cut.
- 07Slider
What would you pay a month for this cover?
What the customer would pay a month, on a slider from 0 to 300. Results shows the median and the middle half, which you can set against your monthly price.
- 02Slider
How much would a price rise have to be before you switch?
How big a price rise would make the customer switch, on a slider from 0 to 100. Results shows the median and the middle half, a guide for how far a renewal price can move.
- 08Big scale
How much does price decide which insurer you pick?
How much price decides the insurer, on a 1 to 10 scale. The high columns mark the customers most likely to compare prices at renewal.
- 06Text
What would you cut to bring the price down?
Asks what the customer would cut to lower the price. The themes show which parts of coverage customers value least.
What the quote includes
Rate each part of the quote and check the add-ons and the excess, so you know whether the price or the explanation needs work.
- 11Matrix
Rate the quote on each
The price, what is covered, what is not covered and the excess, in one grid. The heat map shows which part of the quote customers rate lowest.
- 03Multiple choice
Which of these did you add to your policy?
Which add-ons the customer chose, from legal cover to travel cover, with None. The bars show which add-ons sell and which you could drop or bundle.
- 04Yes / No
Did you understand what the excess means?
Whether the customer understood the excess, the amount they pay toward a claim. A No here points at the quote wording and at the excess row in the grid.
- 10Yes / No
Were you offered a cheaper option?
Whether a cheaper option was offered. Select No in Results to see whether those customers felt the price matched the coverage.
How customers pay and compare
Ask how customers pay, how easy comparing was and which trade-offs they prefer, before you change how quotes are shown.
- 09Dropdown
How do you pay for your policy?
How the customer pays, from one payment to bundled with something else. Select Monthly in Results to see whether those customers find the price fairer.
- 14Customer effort
How easy was it to compare options?
How easy it was to compare options. Results shows the average and the share who found it easy; low scores point at the quote page layout and how options are named.
- 13This or that
In insurance you would rather have
Two trade-offs: a lower price or a lower excess, and one insurer or the best price for each policy. The split bars help you decide what to show first in a quote.
Tips for asking about what insurance costs
Small choices that get honest, useful answers.
- 01
Ask at the quote
Show the survey on the quote page, with exit intent for visitors who leave without buying, while the price is on screen.
- 02
Explain the excess first
Read the excess question with the quote grid. When many customers don't understand it, rewrite the quote before you change the price.
- 03
Ask buyers and leavers
Survey customers who bought and visitors who left the quote page, since their price answers tell you different things.
- 04
Ask again after a price change
Repeat the price questions after a pricing change. Results compares each card with the period before.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about what insurance costs
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Right after a quote, or a few days after a customer buys. On your website, show the survey on the quote page with a delay or exit intent trigger.
Yes. An exit intent trigger shows the survey when a visitor is about to leave the page, on every plan.
Four to six. Start with how the price compared with expectations, ask what they would pay and about the excess, and end with the open question.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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