Campaign questions that show whether your message got through
Ask people whether they saw your campaign, what they remember and what it made them want to do. Each question below comes with when to ask it and what the answer tells you.
What campaign awareness survey questions tell you
Campaign awareness survey questions ask your supporters and the public whether they saw your campaign, where they saw it, what stuck and whether it moved them to act. Reach figures tell you how many people scrolled past. These answers tell you whether the message landed and how people describe it in their own words.
Ask while the campaign is running and again a few weeks after it ends, by link in your newsletter and social posts, or as a website survey on the campaign page. Pick five or six questions, start with whether the person had heard of it, and use logic to skip the recall questions for people who hadn't.
Each written answer is read as it arrives, in any language, and given a theme and a sentiment, so you can see how people retell the ask. Put a tag on each link, such as the channel where you shared it, and every answer keeps it for workflows, Google Sheets and the API.
- Questions
- 15
- Best asked
- While it runs and a few weeks after
- Industry
- Nonprofits
- Where to find them
- From library in the Usertick survey editor, on every plan
The 15 campaign awareness questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
Who saw it and where
Start with whether the person saw the campaign and where, then how often, so the rest of the answers come from people who know it.
- 01Yes / No
Had you heard of our campaign before today?
A plain yes or no on whether the person had heard of the campaign before today. Results shows the share who said yes, your awareness figure. Use logic to skip the recall questions after a No.
- 02Multiple choice
Where did you first see the campaign?
Names where the person first saw the campaign. Results shows the share of each channel, so you can compare posters and radio with social media and word of mouth.
- 11Number
How many times did you come across the campaign?
How many times the person came across the campaign. Results shows the median and the middle half. Compare clarity between people who saw it once and those who saw it often.
- 09Slider
How much of the campaign film did you watch?
How much of the film the person watched, as a share from 0 to 100. Results shows the median and the middle half, a check on whether people reach your ask at the end.
What people took from it
These questions test the message itself: what people remember, how they retell the ask and whether they believe it.
- 04Multiple choice
What do you remember from the campaign?
Lets people pick every part they remember. Results shows bars per part. A high share for Nothing among people who saw the campaign is a warning about the creative.
- 06Text
In your own words, what is the campaign asking people to do?
Asks people to say in their own words what the campaign asks of them. Each answer arrives with its theme. When the themes don't match the ask you meant, the message needs work.
- 03Big scale
How clear was the campaign message?
How clear the message was, from 1 to 10. A low average alongside high awareness means people saw the campaign but missed the point, so read the open answers on what it asks.
- 14Big scale
How believable were the claims in the campaign?
How believable the campaign's claims were, from 1 to 10. A low score on a campaign built on numbers points at the figures or the way you source them.
- 08Stars
How would you rate the campaign film?
A star rating for the campaign film. Results shows the average and the share who rated it 4 or higher. Read it with how much of the film the person watched.
How the campaign felt
Ask how the campaign felt and which approach reaches people, before you brief the next one.
- 07Multiple choice
How did the campaign leave you feeling?
How the campaign left the person feeling, from moved to nothing much. Results shows the share of each. Anger can drive an advocacy campaign, while discomfort can push people away.
- 12Multiple choice
How was the tone of the campaign?
How the tone landed: too gentle, about right or too hard hitting. Results shows the share of each, a fair check before you turn the next campaign up or down.
- 15This or that
Which campaign approach reaches you?
Two pairs: one person's story or the big numbers, hopeful or hard hitting. Results shows a split bar per pair, a quick guide for the brief of your next campaign.
Whether it moved people
Read these together to see whether awareness turned into action, and what was missing when it didn't.
- 05Yes / No
Did the campaign make you want to find out more?
A plain yes or no on whether the campaign made the person want to find out more. Select No in Results to see how those people felt about the tone.
- 10Ruler
How many people did you talk to about the campaign?
How many people the person talked to about the campaign, on a ruler. Results shows the median and the middle half. Word of mouth reaches people your ads don't, so follow this number.
- 13Text
What would make you act on a campaign like this?
An open question on what would make the person act on a campaign like this one. Filter the answers by theme in Results to find the missing piece, such as a clearer ask.
Tips for asking about campaign awareness
Small choices that get honest, useful answers.
- 01
Ask during and after
Run the survey while the campaign is live and again a few weeks after it ends, so you see what people remember once the posters come down.
- 02
Ask beyond your supporters
Share the link outside your own list as well, such as in partner newsletters, since your supporters are the most likely to have seen it.
- 03
Tag each channel
Use one link per channel with a tag on it, so each answer carries the place the person came from.
- 04
Test the message in their words
Read the open answers on what the campaign asks people to do before the scores. They show whether the message got through.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about campaign awareness
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
While the campaign is running and again a few weeks after it ends. The second round shows what people remember once the campaign is no longer in front of them.
Share the survey link through partner organizations and social posts, or show a website survey on your campaign page. Usertick email sends go to your own contact list.
Five or six. Start with whether the person had heard of the campaign and where, then what they remember, how clear it was and what would make them act.
Yes. Target the campaign page with a website survey and trigger it after a delay or a scroll, so visitors have seen the campaign before the questions appear.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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