Language questions that show what to translate first and how well
Ask customers which language they want, how natural your wording sounds and which formats suit them. Each question below comes with when to ask it and what the answer tells you.
What localization survey questions tell you
Localization survey questions ask customers whether they are comfortable in the language you use, which language they would rather have, how natural your translations sound and how they want dates and units shown. A stiff translation tells customers they are an afterthought, and these answers show where to spend your translation budget first.
Ask on your translated pages with targeting by pages and countries, and by email to customers in the markets you are planning for. Pick four or five questions, keep the wording plain for customers reading in a second language, and put the open question on wording at the end.
Each written answer is read in any language and gets a category, a theme and a sentiment, so feedback from every market lands in one list. Results shows a heat map for how well each part of your service works in the customer's language, with row averages.
- Questions
- 12
- Best asked
- On a translated page, or before a new market
- Industry
- Any business
- Where to find them
- From library in the Usertick survey editor, on every plan
The 12 language and local needs questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
The language you use
Check whether customers are comfortable, which language they would rather use and how much it matters to them.
- 01Yes / No
Was everything here in a language you are comfortable with?
Whether the customer was comfortable with the language on the page. Select No in Results to see which language those customers would rather use.
- 02Dropdown
Which language would you rather use with us?
The language the customer would rather use with you. Results shows each share, and you can add the languages of your own markets to the list.
- 08Big scale
How much does having this in your language matter to you?
How much having your service in their language matters to the customer, on a 1 to 10 scale. Results shows the average and a column per step, which helps you rank markets for translation.
- 07Customer effort
How easy was it to switch the language?
A customer effort score for switching the language. A low score means the language switch is hard to find, so move it to where customers look for it.
How good the translation is
These show how natural your wording sounds and where it breaks, with a way to check fixes with customers.
- 03Stars
How natural did the wording sound to you?
Rates how natural your wording sounded, in five stars. Run it on each translated version of a page with targeting by pages, and compare the averages language by language.
- 09Matrix
How well do we do in your language?
Rates the website, emails, help pages and support replies from not translated to natural. The heat map shows where translation is missing or reads as if a machine wrote it.
- 11Text
Which words or phrases did not make sense?
The words or phrases that didn't make sense. Pass these answers to your translators, and check them against the pages the customer was on.
- 12Consent
May we contact you to check a translation?
Asks permission to contact the customer to check a translation. Give each Yes an owner in the inbox, and send them the new wording before it goes live.
What to translate and how
Learn what to translate first, how to translate it and which local formats to use.
- 04Multiple choice
Which of these should we translate first?
Customers pick what you should translate first, from the website to invoices. Results shows bars with each share, so the first translation goes where customers need it most.
- 10This or that
Which would you rather have?
A machine translation now against a human one later. The split bar shows whether customers would rather have speed or polish, before you choose how to translate.
- 05Multiple choice
How should we show dates?
How the customer wants dates written. Results shows each share in a donut, which tells you which date format to use in each market.
- 06Multiple choice
Which measurement units suit you?
Whether the customer prefers metric or imperial units. Ask it in markets where both are common, and use the answer for product details and shipping.
Tips for asking about language and local needs
Small choices that get honest, useful answers.
- 01
Keep the survey wording simple
Use short, plain sentences, so customers who read your language as a second one can still answer with confidence.
- 02
Target by country
Show the survey on your translated pages to visitors from those countries, so each answer comes from the right market.
- 03
Fix wording before adding languages
Read the phrases that didn't make sense and fix them before you start on a new language.
- 04
Check fixes with customers
Send new wording to customers who agreed to help, and publish it once they confirm it reads naturally.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about language and local needs
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Yes. Each written answer is read in any language and gets a category, a theme and a sentiment, so answers from every market sort into the same themes.
On your translated pages, with targeting by pages and countries on every plan, and by email to customers in the markets you are planning for.
Four or five. Pick whether customers are comfortable, which language they want, how natural the wording sounds and what to translate first.
Ask which language customers would rather use, how much it matters to them and what to translate first, by email to customers already in that market.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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