Link questions that show where a tap sends users astray
Ask users what happens when a link should open the app, where their links come from and what a shared link should show. Each question below comes with when to ask it and what the answer tells you.
What deep link survey questions tell you
Deep link survey questions ask users what happens when they tap a link that should open your app: whether it reached the right screen, opened a browser instead or asked them to sign in again. Broken links rarely reach support. Users give up and open the app by hand, so asking is how you find the links that miss.
Ask users who open links often, such as those who get email from you or share items with others. The survey itself opens from a link, so send it by email, put it on the app's help screen or print it as a QR code. Pick four to six questions and keep the open question about the link that went wrong.
Each written answer gets a type, a theme and a sentiment, so reports of the same broken link group together. On every plan, a workflow can post new answers to Slack or Microsoft Teams, or open a Jira or Linear issue for the team that owns links.
- Questions
- 14
- Best asked
- After a link campaign or a routing change
- Industry
- Mobile apps
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 links that open the app questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
What happens when users tap a link
Start with what the tap did and how easy the jump was, the scores to follow after every routing change.
- 01Yes / No
Have you opened a link that took you into the app?
A yes or no that sorts users who have followed a link into the app from the rest. Add logic to skip the follow-ups for users who answer No.
- 02Multiple choice
What happened when you tapped the link?
What happened after the tap, from the right screen to nothing at all. Results shows each share, and the share that landed on the home screen or in a browser measures how often links miss.
- 03Customer effort
How easy was it to reach the right page from a link?
A customer effort score for reaching the right page from a link, on a 7 point scale. Results shows the average and the share who found it easy, a number to follow after link changes.
- 10Big scale
How smooth is the jump from a link into the app?
How smooth the jump from link to app feels, from 1 to 10. Results shows the average and a column per step, and selecting the low steps shows what went wrong for those users.
- 05Stars
How well does the app handle links from other apps?
Rates how the app handles links from other apps, on five stars. Read it beside the source question to see which sources send users somewhere unexpected.
Where links break
These questions name the broken link and what users saw, so the team can find it and fix it.
- 06Yes / No
Do you have to sign in again when a link opens the app?
Whether a link makes the user sign in again. A high share of Yes points to sessions that don't carry over, which turns a one-tap link into a chore.
- 07Text
Which link sent you to the wrong place?
The link that went wrong, in the user's own words. Add a line to the label asking where the link came from, and pass the answers to whoever owns your links.
- 11Screenshot
Capture the screen the link sent you to
A capture of the screen the link opened. From your phone app, use File upload so users can attach a screenshot they took. The Screenshot question captures a web page. Both are on every plan, and Free allows 1 of them per survey.
Where links come from
Ask where links reach users and how many they open, so you test the sources that carry the most taps.
- 04Multiple choice
Where do your links to the app come from?
Lets users tick where their links come from, such as email, social media or a QR code. Results shows a bar with the share for each, so you test the sources that matter first.
- 12Number
How many app links do you open in a week?
How many app links users open in a week, from 0 to 100. Results shows the median and the middle half, which tells you how much daily use depends on links working.
- 13This or that
When you tap a link you would rather
Opening the app or staying in the browser. Results shows the split, which tells you whether to send users into the app by default or let them choose.
Sharing links with others
Ask how users share links and what the other person should see, before you change what a shared link opens.
- 08Yes / No
Have you shared a link to something inside the app?
Whether the user has shared a link to something in the app. Select Yes in Results to read what sharers expect a link to show someone without the app.
- 09Dropdown
What should a shared link show someone without the app?
What a shared link should show someone without the app, from a web version to nothing. Results shows each share, a default for the page those people land on.
- 14Text
What do you wish you could open straight from a link?
The screen users wish a link could open, in their own words. AI reading files these as ideas with a theme, a list of the links worth building next.
Tips for asking about links that open the app
Small choices that get honest, useful answers.
- 01
Test the sources users name
Use the source question to pick which emails, posts or codes to test first, and fix the links that land on the home screen.
- 02
Ask while the tap is fresh
Add the survey's link to the emails that carry app links, so users answer soon after the last tap.
- 03
Ask where a bad link came from
Reword the open question to ask where the link came from, so the team can find the exact link and fix it.
- 04
Tag the survey link by source
Use a different tag on the survey link in each email or code. The tag stays with each answer, so you know which campaign's links went wrong.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about links that open the app
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Users who get email from you or share items with others, since they tap the most links. Ask everyone the first question and add logic to skip the rest for users who answer No.
The survey opens on the hosted page in the browser, so it works whether the app is installed or not. Usertick sends it to a contact list by email, now or on a scheduled date.
Four to six. Start with what happened after the tap and the effort score, add where links come from, and end with the open question about the link that went wrong.
Yes, on every plan. When the survey opens from your phone app, use the File upload question (1 per survey on Free) so users can attach a screenshot from their photos.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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