Partner questions that show what agencies need to sell you more
Ask the agencies, resellers and consultants who bring you clients how the program works for them and what would help them close more. Each question below comes with when to ask it and what the answer tells you.
What partner program survey questions tell you
Partner program survey questions ask agencies, resellers and consultants how they work with you, how many clients they bring, how easy client setup is, how the commission works for them and what stops them from recommending you more. Partners carry your product into accounts you wouldn't reach alone, and a change to the portal or the margin can change how often they do it.
Ask partners once or twice a year, by email or link, and ask about client setup a week after a new client account goes live. Pick five or six: how they work with you, the client count, setup effort, the partner score and what would help them close faster.
Each response gets an owner and a status in the inbox, so the partner manager sees every request. Link surveys keep any tag on the link with each answer, so add the partner's name to each link and read every answer by partner in Google Sheets or through the API.
- Questions
- 14
- Best asked
- Once or twice a year, and after a client rollout
- Industry
- SaaS
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 partners and resellers questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How the partner works with you
Start with the kind of partner, the clients they bring and how they get paid, so every answer can be read by partner type.
- 01Multiple choice
How do you work with us?
One choice for how the partner works with you, from reselling to looking into it. The donut shows the mix of your partners, and selecting one group filters the page to its answers.
- 02Number
How many clients have you brought to us?
Clients brought to you, typed as a number. The median and the middle half show the size of a typical partner, and a long upper tail points to a few partners worth a closer relationship.
- 09Dropdown
How is your commission paid?
How the commission is paid, from a share of every invoice to not sure. A large Not sure share means the payout terms need a clearer page.
- 13Contact
Who runs the partnership on your side?
Collects the name and email of the partner's main contact. Results lists them in a table, which keeps your partner list current.
Running client accounts
These show how much work each client takes on the partner's side, from setup to the next rollout.
- 03Customer effort
How easy is it to set up a new client account?
A customer effort score for setting up a new client account. Low scores mean partners spend unpaid time on setup, a cost they weigh when choosing what to recommend.
- 05Stars
How useful is the partner portal?
Five stars for the partner portal. Read it with the question about seeing client status, since a low rating there can mean the portal lacks client reporting.
- 06Yes / No
Can you see how your clients are doing without asking them?
Asks whether partners can see how their clients are doing without asking them. A high share of No points to client reporting as the next portal feature.
- 12Date
When does your next client rollout start?
The date of the partner's next client rollout, picked on a calendar. Results shows the picked dates, so your partner team can offer help in time.
Fit and recommendation
Ask how well you fit their clients and whether they would recommend the program, then what holds them back.
- 08Big scale
How well does our product fit the clients you serve?
How well your product fits the clients partners serve, on a ten-step scale. Low scores from one kind of partner show a segment your product doesn't suit yet.
- 10NPS
How likely are you to recommend our partner program to another agency?
An NPS question about the partner program, asked of agencies. Results shows the score with its detractors, passives and promoters, so you can follow the program from round to round.
- 07Text
What stops you from recommending us more often?
An open question for what stops the partner from recommending you more often. Filter the answers by theme to find the blocker that repeats, such as price, margin or a missing feature.
What would grow the partnership
End with what partners need from the program, which gives your partner team its next changes.
- 04Multiple choice
What do you need from a partner program?
Lets partners pick everything they need from the program, from margin to early access. The bars show which benefits to lead with when you recruit partners.
- 11Ranking
Rank what would grow our business together
Partners drag five growth levers into order, from better margin to selling side by side. Results shows the average place of each, a list for your next program change.
- 14Text
What would help you close a client deal faster?
An open question for what would help close a client deal faster. The answers point to sales material, demos or terms your partner team can provide.
Tips for asking about partners and resellers
Small choices that get honest, useful answers.
- 01
Tag each link by partner
Add the partner's name as a tag on the survey link. Usertick keeps it with each answer, so you can read the results partner by partner.
- 02
Ask after a rollout
Send the setup questions a week after a client account goes live, while the partner remembers each step.
- 03
Give requests an owner
Assign every response to the partner manager in the inbox, with a status, so no partner waits for an answer.
- 04
Follow the partner score
Ask the partner NPS question each round, and compare it with the period before when you change the program.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about partners and resellers
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Once or twice a year for the program questions, and a week after each client rollout for the setup questions. Send by email or link.
Five or six. Start with how they work with you and the partner score, add setup effort, and end with what would help them close faster.
Yes. Add a tag to each partner's link, and Usertick keeps it with every answer for workflows, Google Sheets and the API.
Yes, on every plan. Workflows can also post each response to Slack or Microsoft Teams, add it to Google Sheets or call a webhook.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed