Pitch questions that show what the room really thought
Ask prospects how your pitch answered the brief, what they wanted to see and how they chose who to invite. Each question below comes with when to ask it and what the answer tells you.
What pitch feedback questions tell you
Pitch feedback questions ask the prospect's team what they made of your pitch: how well it answered the brief, which part they talked about afterward, what they wanted to see and how many agencies they compared you with. Win or lose, a pitch takes weeks of unpaid work, and a debrief call rarely gives you the full picture.
Ask for the decision date a day after the pitch, and send the rest within a week of the decision, while the room is still fresh in mind. Pick four to six questions: the brief rating, the grid and the two open questions make a good set. A link in your thank you email reaches everyone who was in the room.
Each written answer gets a theme and a sentiment, so what prospects remember after a pitch adds up across the year. Give each response an owner in the inbox, usually the person who led the pitch.
- Questions
- 14
- Best asked
- Within a week of the pitch decision
- Industry
- Agencies
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 pitching for work questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How the pitch landed
Start with how well the pitch answered the brief, then its parts, so you know whether to change the thinking, the work or the people in the room.
- 01Stars
How well did our pitch answer your brief?
A star rating for how well the pitch answered the brief. Put it first, since it is the one score every pitch should earn, and it can be answered inside an email.
- 02Matrix
Rate our pitch on each
Rates the thinking, the creative work, the numbers and the team in the room. The heat map shows which part of the pitch carried you and which held you back.
- 03Yes / No
Did the pitch change how you see the problem?
Asks whether the pitch changed how the prospect sees the problem. A Yes is the clearest sign your strategy did its job, whatever the result.
- 07Big scale
How well did we read the room?
How well your team read the room, on a scale of 1 to 10. A low average next to good grid scores suggests the work was right and the conversation missed.
- 13Customer effort
How easy were we to work with during the pitch?
A customer effort score for working with you during the pitch. Results shows the share who found it easy; a low share points to slow replies or too many questions.
What stayed with them
Open questions on what the team remembered and what was missing, plus what they would rather see, shape your next pitch more than any score.
- 09Text
What part of our pitch did your team talk about afterward?
Asks what the prospect's team talked about after you left. These answers show what people remember from a pitch, which is often one idea or one person.
- 05Text
What did you want to see in the pitch that we did not show?
The open question for what was missing. Read these answers by theme before your next pitch, since the same gap can repeat from one pitch to the next.
- 11This or that
In a pitch you would rather see
Two pairs: finished ideas or the thinking behind them, and the senior team or the people who will do the work. Use the split bars to plan who presents and what.
How the prospect runs a pitch
Learn how the prospect shortlists, who decides and how long it takes, so you price and staff the next pitch to match.
- 04Multiple choice
How many agencies did you invite to pitch?
How many agencies were in the pitch, from one to five or more. Track it over a year to see how often you pitch against a long list.
- 06Multiple choice
Who was in the room for your side?
Lets the prospect tick everyone who was in the room. When procurement or finance shows up often, add a slide that speaks to them.
- 08Ruler
How many weeks did your pitch process take?
How long the pitch process took, in weeks. The median helps you plan pitch staffing and decide which processes are worth the time.
- 10Dropdown
How did you shortlist the agencies?
How the prospect found and shortlisted agencies, from a referral to an awards list. Results shows each share, which tells you where new business comes from.
- 12Multiple choice
How much unpaid work is fair to ask for in a pitch?
How much unpaid work the prospect thinks is fair to ask for. Use the shares when you decide whether to accept a pitch that asks for a full campaign.
- 14Date
When will you make your decision?
The date the prospect expects to decide, picked on a calendar. Ask it a day after the pitch, so you know when to follow up.
Tips for asking about pitching for work
Small choices that get honest, useful answers.
- 01
Ask win or lose
Send the survey after every pitch. Wins show what to repeat, and losses show what to change.
- 02
Ask everyone who was in the room
Send the link to each person on the prospect's side, since a founder and a procurement lead weigh a pitch differently.
- 03
Keep it short and polite
Four to six questions are enough. A prospect who chose another agency owes you nothing, so thank them before you ask.
- 04
Read the answers before each pitch
Before you start the next pitch, read the open answers by theme and select the lost pitches in Results to see how those prospects rated you.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about pitching for work
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Within a week of the decision, win or lose. Ask for the decision date a day after the pitch, and send the rest once the prospect has chosen.
Four to six. Start with how well the pitch answered the brief, add the grid and end with what the prospect wanted to see.
Everyone from the prospect's side who was in the room. Selecting an answer in Results filters the page to the people who gave it, so you can compare how marketing and procurement saw the pitch.
Yes. It takes one tap to answer and tells you how often you are on a long list. Read it with the unpaid work question when you decide which pitches to take on.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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