Ticket pricing questions that show what attendees will pay and why
Ask attendees how the price felt, when and why they booked and what would be worth paying more for. Each question below comes with when to ask it and what the answer tells you.
What event ticket pricing survey questions tell you
Event ticket pricing survey questions ask attendees how the price felt, what they paid, who paid it, when they booked and what they would pay extra for. Ticket sales tell you how many people bought, and these answers tell you how close the price came to the limit and which extras would earn a higher one.
Ask in the survey after the event, when attendees can weigh the price against the day, by email to your attendee list. Pick four to six: how the price felt, the value score, who paid, when they booked and what is worth paying extra for. Save the ranking and points questions for a survey to past attendees before you set next year's prices.
Each written answer is given a theme and a sentiment as it arrives, so reasons for booking late sort themselves from comments on the checkout. Select an answer in Results, such as My employer, and the whole page shows how those attendees judged the price and the value.
- Questions
- 14
- Best asked
- After the event, or before next year's prices
- Industry
- Events
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 ticket pricing questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How the price felt
Start with the price and the value, then the facts behind them: what attendees paid, which ticket they bought and who paid.
- 01Multiple choice
How did the ticket price feel?
A quick read on the price. Choose Too high in Results and look at who paid, since attendees paying for themselves may judge it differently from those whose employer paid.
- 11Big scale
How good was the value for what you paid?
A ten point score for value. Read it next to how the price felt: a price called too high with a high value score suggests the event is worth more than some attendees can afford.
- 02Number
How much did you pay for your ticket?
What each attendee paid, from zero to 5,000. Results shows the median and the middle half, which tells you what most people actually paid once discounts and group deals are counted.
- 03Multiple choice
Which ticket did you buy?
Which ticket each attendee bought. Results shows each share on a donut, so you can see whether early bird tickets sold well or most people waited for the standard price.
- 10Multiple choice
Who paid for your ticket?
Who paid for the ticket. Results shows each share on a donut; select My employer to read how those attendees felt about the price, then compare them with people who paid themselves.
When and how attendees booked
These show when people book and what slows them down, which shapes your early bird dates and the checkout.
- 04Yes / No
Did you buy as soon as tickets went on sale?
A yes or no on buying at launch. A low share of Yes means most attendees waited; read what would have made them book earlier before you plan the next launch.
- 12Number
How many weeks before the event did you book?
How many weeks ahead attendees booked, from zero to 52. Results shows the median and the middle half, which helps you set the end of the early bird window.
- 05Text
What would have made you book earlier?
Asks what would have moved the booking forward. Answers such as an earlier program, named speakers or approval from a manager tell you what to announce at launch.
- 08Customer effort
How easy was the ticket checkout?
A customer effort score for the ticket checkout, on a seven point scale. Results shows the average and the share who found it easy; read it next to the checkout row in the grid.
- 09Matrix
Rate the ticket process on each
Rates price clarity, what is included, the checkout and the confirmation email in one grid. The heat map shows where the ticket process confuses people, and the row averages show what to rewrite first.
What attendees would pay for
Ask what is worth more money before you set next year's tiers, so a price rise comes with something attendees value.
- 06Multiple choice
What would you happily pay extra for?
Attendees pick every extra worth paying for, with Nothing extra for those who wouldn't pay more. Results shows a bar for each, a short list of add ons to price for next year.
- 07Slider
What ticket price range would you consider next year?
A slider for the price attendees would consider next year, from zero to 800. Results shows the median and the middle half, a fair starting point for the standard ticket.
- 13Ranking
Rank what would justify a higher price
Attendees put five reasons for a higher price in order. Results shows the average place per item, so you know which change would justify a price rise.
- 14Points allocation
Split 100 points across what your ticket money should pay for
Attendees split 100 points across where their ticket money should go. Results shows the average points per item; a large share for keeping prices low is a warning before any rise.
Tips for asking about ticket pricing
Small choices that get honest, useful answers.
- 01
Ask once the day is over
Ask about price after the event, when attendees can weigh it against what they got. Asked at checkout, the price question measures only the sticker.
- 02
Read the answers by who paid
Select My employer or I paid myself in Results before you draw conclusions, since each group judges the price on different terms.
- 03
Test extras before raising prices
Use the extras and ranking questions to find what attendees value, and add it to a higher tier before you lift the standard price.
- 04
Ask past attendees early
Send the ranking and points questions to last year's attendees a few months before tickets go on sale, while the price can still change.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about ticket pricing
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
In the survey after the event, when attendees can weigh the price against the day. Ask past attendees again a few months before next year's tickets go on sale.
How the price felt, then the value score. Together they show whether a price called too high still felt worth it.
Four to six in a survey after the event. Add who paid and when attendees booked, and leave the ranking and points questions for a separate pricing survey.
Yes, with a popup on your event website. Use the exit intent trigger on the ticket page and ask one question, such as what would have made them book.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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