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Sponsor feedback survey template

Learn what sponsors got for their money, before you sell next year's packages

Four questions for the week after your event: the value of the sponsorship, a rating for leads, visibility, logistics and your team, the chance they sponsor again and what would make the package worth more. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this event sponsor survey tells you

An event sponsor survey asks the companies that paid to be at your event whether it was worth it. This template takes about a minute and a half: an overall value score, a rating for four parts of the sponsorship, the chance they sponsor again and one open question about the package.

It is written for an email a week after the event, sent by Usertick to your sponsor contacts once they have counted their leads. The same template also runs as a link in your own wrap-up email or sponsor report, so it can come from the account manager each sponsor already knows.

Every written answer is read as it arrives, given a type, a theme and a sentiment, and flagged when it reads as urgent, and each response gets a customer risk reading. Results shows the value score with the share who rated 4 or higher, a heat map for the four ratings, and the share likely to sponsor again.

In an emailAs a linkOn your websiteAs a conversation
Questions
4
Time to answer
About a minute
Written for
A week after the event, by email to each sponsor contact
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 4 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 4 · Stars

How would you rate the value you got from sponsoring this event?

Why ask it
Sponsors judge the event by what they got back for the fee. One value score, asked first, is the number to watch as you set next year's prices.
What you learn
The average out of 5, a bar for each rating and the share who rated 4 or higher, compared with the period before.
Make it yours
Keep it first, so sponsors can answer it inside the email with one tap and open the rest with the score kept.
Question 2 of 4 · Matrix · Optional

How would you rate the following?

Why ask it
Value depends on four things you control in different ways: the leads, the visibility, the setup and your own team. Rating them apart shows which one to fix.
What you learn
A heat map with a row for each part and its average, so strong visibility with weak leads stands out across all sponsors at once.
Make it yours
Add a row for each benefit you sold, such as a speaking slot or a logo on the lanyards, so every line of the package gets its own rating.
Question 3 of 4 · Multiple choice

How likely are you to sponsor again next year?

Why ask it
Renewal intent is the answer your sales team needs first. Asked a week out, it reflects the leads sponsors have actually followed up.
What you learn
A donut of very likely to unlikely with the count for each, compared with the period before. Select Not sure or Unlikely to read what those sponsors wrote about the package.
Make it yours
Call every sponsor who chose Not sure before you open renewals, since a better package can still win them.
Question 4 of 4 · Text · Optional

What would make the sponsorship package more valuable?

Why ask it
Sponsors tell you what to add, drop or price differently. The answers are the brief for next year's packages.
What you learn
Each answer with its sentiment and theme, filterable by theme, with up to 8 themes and their trends. Usertick marks each as an idea, a complaint or a question and flags the urgent ones, in any language.
Make it yours
Give each answer an owner in the inbox, the account manager for that sponsor, and keep notes on the reply.

What the answers show

Results turns each question into numbers you can follow week by week.

How would you rate the value you got from sponsoring this event?

The average rating and the share who gave 4 or 5 stars, against the period before.

How likely are you to sponsor again next year?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

How would you rate the following?

Each row's answers side by side, so the part that needs work stands out.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Sponsor feedback in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Wait a week after the event

    Sponsors need a few days to scan their leads and book their first calls. Schedule the send for a week out, so the value score reflects real follow-ups.

  2. 02

    Send it in your sponsor lead's name

    Set the sender name to the person who sold the packages and make them the reply-to, so a sponsor who replies reaches someone they know.

  3. 03

    Push answers to your CRM

    On every plan, the HubSpot connector finds or creates each sponsor's contact and writes the answers to it. A Zapier step sends them to Salesforce.

  4. 04

    Compare sponsor tiers

    When gold and silver sponsors got different benefits, add a question that names the tier, then select each tier in Results to compare the ratings.

Churn surveysEvent surveysEmail surveysSponsors and exhibitors questions

More retention templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
RetentionThree months laterThree months after the event, learn what attendees actually applied and whether they'll come back. Send it 90 days after the event.
RetentionExit intentAsk visitors why they're leaving, and find what stops them from signing up or buying. Show it on exit intent, on your key pages only and to first-time visitors.
RetentionWeekly customer pulseA light weekly check on how customers feel about your product and how confident they are using it. Show it in the app once a week to active users.
RetentionQuarterly check-inA short quarterly check on how the relationship is going, the value customers get and what to focus on next. Send it by email at the start of each quarter.

Questions from the library

Browse the question library
  1. Rate your sponsorship on eachMatrix · Sponsors and exhibitors
  2. How many qualified leads did you collect?Number · Sponsors and exhibitors
  3. Would you sponsor again?Yes / No · Sponsors and exhibitors
  4. Where did you stay during the event?Multiple choice · Getting there and staying over
  5. How easy was it to book the partner hotel?Customer effort · Getting there and staying over
  6. How would you rate the hotel you stayed in?Stars · Getting there and staying over

Frequently asked questions

About a week after the event, once sponsors have followed up on their leads. Earlier, they can rate the booth but not the return.

The person who managed the sponsorship at each company, and the booth lead when that is someone else. Import them as a contact list and send the survey to that list.

Select the low scores in Results to see those sponsors' row ratings and written answers together. A low lead score with good visibility points to lead capture, such as badge scanning or the booth location.

Yes, the first question. The value score sits inside the email, and a tap opens the other three questions with the score kept. The answer is stored when the sponsor submits.

Yes. On every plan, the HubSpot connector writes the answers to each sponsor's contact. A Zapier step sends them to Salesforce and other CRMs, or a workflow adds each one to a Google Sheet.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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