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Post-event follow-up survey template

Learn what lasted after the event, three months on

Three questions for 90 days after your event: what attendees have put into practice, how many people from the event they still talk to and how likely they are to come back. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this post-event follow-up survey tells you

A post-event follow-up survey asks attendees what the event changed once the buzz has worn off. This template takes under a minute: what they have put into practice, how many contacts from the event they keep and how likely they are to attend next year. The answers show the return on the ticket in the attendee's own words, which is the case your sales team makes for next year.

It is written for an email 90 days after the event, sent by Usertick to your attendee list. Usertick schedules sends up to 30 days ahead, so set up the send about two months after the event, or put the survey link in your own early-bird email for next year.

Every answer about what attendees applied is read as it arrives and given a category, a theme and a sentiment, so the sessions with lasting value show. Results shows the share for each contact count and the share likely to return, and selecting an answer filters the whole page to those attendees.

In an emailAs a linkOn your websiteAs a conversation
Questions
3
Time to answer
About a minute
Written for
90 days after the event, by email to everyone who attended
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, and a button in the email opens the survey on its own page. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Text · Optional

What have you put into practice from the event?

Why ask it
What attendees put into practice is the value of the event that lasts. Three months on, the answers name the sessions and ideas that changed their work.
What you learn
Each answer with its sentiment and theme, filterable by theme, with up to 8 themes and their trends, so the sessions people applied most rise to the top. Select a theme to read every answer behind it.
Make it yours
With the open question first, the email shows a button; move the question about next year to the top when you want an answer inside the email.
Question 2 of 3 · Multiple choice

How many people from the event are you still in touch with?

Why ask it
Lasting contacts are the networking value of the event. Asking three months later counts the connections that stuck, beyond the badges scanned on the day.
What you learn
A donut with the share and count for none, 1 to 2, 3 to 5 and more than 5, compared with the period before. Select None to read what those attendees put into practice.
Make it yours
Use the same ranges as your networking survey from the day after, so you can see how many conversations turned into contacts.
Question 3 of 3 · Multiple choice

How likely are you to attend next year?

Why ask it
Intent to return, asked after the excitement has faded, is a sober read on next year's sales and on whether the event's value lasted. Attendees who still say Very likely after three months are the ones to invite first.
What you learn
A donut of very likely to unlikely with the count for each, compared with the period before. Select Unlikely to read what those attendees put into practice, if anything.
Make it yours
Open early-bird sales soon after, while the answers show how many attendees are ready to come back.

What the answers show

Results turns each question into numbers you can follow week by week.

How many people from the event are you still in touch with?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

How likely are you to attend next year?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Three months later in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Put it in your calendar

    Usertick schedules a send up to 30 days ahead, so set a reminder for about 60 days after the event and schedule the send then. Pick a date clear of holidays, when attendees are back at their desks.

  2. 02

    Use the same attendee list

    Send it to the list you used for the post-event survey, so the people who answered the day after can answer again three months on.

  3. 03

    Quote what attendees applied

    Answers about what attendees put into practice make honest material for next year's event page. Ask before you quote anyone by name.

  4. 04

    Compare with the day after

    Ask the same likelihood question in your post-event survey, so you can see how intent changed between the day after and three months on.

Churn surveysEvent surveysEmail surveysAfter the event questions

More retention templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
RetentionSponsor feedbackLearn whether sponsors got value from your event, from lead quality to logistics, and whether they'll come back. Send it a week after the event.
RetentionExit intentAsk visitors why they're leaving, and find what stops them from signing up or buying. Show it on exit intent, on your key pages only and to first-time visitors.
RetentionWeekly customer pulseA light weekly check on how customers feel about your product and how confident they are using it. Show it in the app once a week to active users.
RetentionQuarterly check-inA short quarterly check on how the relationship is going, the value customers get and what to focus on next. Send it by email at the start of each quarter.

Questions from the library

Browse the question library
  1. How likely are you to recommend this event?NPS · After the event
  2. What did you apply after the event?Text · After the event
  3. How many contacts are you still in touch with?Number · After the event
  4. How was the amount of food?Multiple choice · Feeding a crowd
  5. What was missing from the menu?Multiple choice · Feeding a crowd
  6. How would you rate the coffee?Stars · Feeding a crowd

Frequently asked questions

The day after, attendees rate the experience. Three months later, they can tell you what they used, who they still talk to and whether they will come back.

Usertick schedules sends up to 30 days ahead. Schedule it about two months after the event, or send it on the day by hand.

Everyone who attended. Attendees who didn't answer the post-event survey can still tell you what lasted. Ask speakers and sponsors in their own surveys, since their answers measure something else.

The first question is open, so the email shows a button that opens the survey. Move a multiple choice question to the top when you want it answered inside the email.

Read the themes of what attendees applied and plan more of those sessions. Check the share likely to return before you set next year's ticket targets.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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