Purchase questions that show why users stop at the paywall
Ask users about the paywall, the price, the purchase itself and what premium is worth to them. Each question below comes with when to ask it and what the answer tells you.
What in-app purchase survey questions tell you
In-app purchase survey questions ask users about the moment they decide to pay or walk away: what stopped them at the paywall, whether the offer was clear, how easy the purchase was and what price feels fair. Store reports tell you how many people bought, and these answers tell you why the others didn't.
Ask paying users within a week of their purchase, and free users after they have seen the paywall a few times. Usertick doesn't run inside phone apps, so send the survey's link by email or open it from the app's account screen, with a tag on the link for free and paying users. Pick four to six questions.
Each written answer gets a category, a theme, a type and a sentiment, so a failed payment reads as a complaint with a high urgency and a request for a trial reads as an idea. The inbox gives each response an owner and a status, so failed payments get a reply.
- Questions
- 14
- Best asked
- Within a week of a purchase or a paywall visit
- Industry
- Mobile apps
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 in-app purchases questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
The paywall and the decision
These questions show whether users understood the offer before they paid or left, and what would have changed their mind.
- 03Multiple choice
What stopped you at the paywall?
Why users stopped at the paywall, with an answer for those who bought. Results shows each share, which separates a price problem from a trust problem or a failed payment.
- 06Stars
How clear is the difference between free and paid?
Rates how clear the gap between free and paid is, on five stars. A low score can explain a weak paywall better than the price does, so read it beside the paywall question.
- 01Yes / No
Was it clear what you would get before you paid?
A yes or no on whether the offer was clear before payment. Select No in Results to read those users' other answers, since a user who paid without knowing what they bought is likely to ask for a refund.
- 12Yes / No
Did you understand how to cancel before you subscribed?
Asks whether the user knew how to cancel before subscribing. Every No is a trust problem, so put the cancel steps beside the price and ask again after the change.
- 09Text
What would make the premium plan an easy yes?
The open question for users on the fence. AI reading files each answer under a theme, so requests for a trial, a lower price or one missing feature are easy to count.
Paying and restoring
Ask about the purchase itself and the route users paid through, so payment trouble gets fixed in the right place.
- 02Customer effort
How easy was the purchase?
A customer effort score for the purchase itself, on a 7 point scale. Results shows the average and the share who found it easy, and a low score sends you to the payment steps.
- 11Dropdown
How did you pay?
How the user paid, from either store to a card on your site or a gift code. Select one in Results to see whether purchase trouble belongs to one payment route.
- 07Yes / No
Did you restore a purchase on a new device?
Asks whether the user restored a purchase on a new device. Select Yes in Results to read those users' other answers, since a failed restore feels like paying twice.
- 13Screenshot
Capture the purchase screen you had trouble with
A capture of the purchase screen that caused trouble. From your phone app, use File upload so users can attach a screenshot they took. On your web app, the Screenshot question captures the page. Both are on every plan, and Free allows 1 of them per survey.
Price and how to charge
Use one price question per survey and the billing pairs to test a price change before you make it.
- 04Slider
What price feels right for the premium plan?
The price users think is fair for premium, on a slider from 0 to 50. Add your currency to the label. Results shows the median and the middle half, a range to test against your price.
- 14Slider
What would you pay each month for the premium version?
What users would pay each month, on a slider from 0 to 30. Use this one or the premium price question in a survey, since the first figure a user gives tends to anchor the second.
- 05This or that
How would you rather pay for premium?
Two pairs: paying once or subscribing, and monthly or yearly. Results shows a split bar per pair, which helps before you add a lifetime option or change the default billing period.
The value of premium
Ask which paid features matter and how much value they add, so the paywall leads with what users pay for.
- 08Multiple choice
Which premium features matter to you?
Lets users tick the premium features they care about. Results shows a bar with the share for each, which tells you what to lead with on the paywall.
- 10Big scale
How much value does the paid plan add?
How much value premium adds, from 1 to 10. Add logic to skip it for users who didn't pay, so the average comes from people who use the paid features.
Tips for asking about in-app purchases
Small choices that get honest, useful answers.
- 01
Ask payers and non-payers apart
Send one link to users who bought and another to users who didn't, each with its own tag. The tags stay with every answer.
- 02
Name the currency
Add your currency to the price questions when you add them, so every answer on the slider means the same amount.
- 03
Keep the paywall question first
Ask what stopped users before you ask about price. A user who couldn't pay has nothing useful to say about value yet.
- 04
Answer failed payments quickly
Give every failed payment answer an owner in the inbox, and reach out before the user gives up on premium.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about in-app purchases
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Within a week of a purchase for paying users, and after a few paywall visits for free users. Send by email to a contact list now or on a scheduled date, or open the link from the app's account screen.
Ask one of the price sliders and the billing pairs. Results shows the median and the middle half for the slider and a split bar for each pair.
Four to six. Start with the paywall question or the effort score, add one price question, and end with what would make premium an easy yes.
Usertick doesn't run inside phone apps, so the paywall can open the survey's link. A pricing page on your web app can show the survey as a popup after a set time on the page.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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