Exhibitor questions that show what made the booth hard to run
Ask exhibitors how the build, the services and the show hours worked for the team at their booth. Each question below comes with when to ask it and what the answer tells you.
What exhibitor survey questions tell you
Exhibitor survey questions ask the teams who staffed a booth about the work behind it: the build and the handover, power and internet, shipping and storage, the floor hours and how busy the booth was. Exhibitors judge a show partly on how hard it was to run, and a team that spent the first morning chasing a power cable remembers it when the renewal form arrives.
Ask within a few days of the show, by email to the booth manager or the exhibitor contact. Pick six to eight: the build effort, the handover, power and internet, the services grid, how busy the booth was and what the organizer should handle. Ask for the booth plan in a separate survey before the build.
Each written answer is given a category, a theme and an urgency as it arrives, so a complaint about lost freight stands out from a note about the hours. Give each problem an owner in the inbox, and post the answers to Slack or Microsoft Teams for your operations team.
- Questions
- 14
- Best asked
- Within a few days of the show closing
- Industry
- Events
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 running a booth questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
The build and the handover
These cover the days before the doors open, when a late handover or a dead socket costs the exhibitor a morning.
- 01Customer effort
How easy was the booth build and setup?
A customer effort score for the build and setup, on a seven point scale. Results shows the average and the share who found it easy; select a booth size to compare, since custom builds face different problems.
- 10Ruler
How many days do you need to build your booth?
Days exhibitors need for the build, from zero to five. Results shows the median and the middle half, which tells you how much build time to book with the venue.
- 02Stars
How would you rate the booth handover when you arrived?
One star rating for the handover on arrival. A low rating can mean the space wasn't ready, the stand was incomplete or nobody was there to sign it over, so read the open answers for which.
- 03Yes / No
Did the power and internet work at your booth?
A plain yes or no on power and internet. Give every No an owner in the inbox, and raise any pattern with the venue before the next show.
- 13File upload
Upload the booth plan you worked from
Collects the booth plan the exhibitor worked from, in a survey before the build or after a dispute. Results keeps the files in a gallery. File upload is on every plan, 1 per survey on Free.
Services on the floor
Ask how the services and the hours worked and what the organizer should take on, the list for your operations contracts.
- 05Matrix
Rate the booth services on each
Rates shipping, storage, furniture and cleaning in one grid. The heat map shows which service lets exhibitors down, so you know which contractor to talk to first.
- 06Multiple choice
How were the show floor hours?
A quick read on the floor hours. Select Too long in Results and read how busy those booths were, since long quiet hours cost exhibitors staff time.
- 07Text
What slowed your team down at the booth?
Asks what slowed the booth team down. Each answer gets a theme and an urgency, so problems with freight, badges or access sort themselves for your operations team.
- 14Text
What should the organizer handle that you had to handle yourself?
Asks what the organizer should have handled. The answers become a list for next year's exhibitor package, from lifting gear to storage for empty boxes.
Traffic at the booth
Ask what drew people in and how busy the booth was against what the exhibitor expected.
- 08Multiple choice
What did you bring to draw people in?
Exhibitors pick everything they brought to draw visitors. Results shows a bar for each; compare it with how busy each booth was to see which draws paid off.
- 09Big scale
How busy was your booth compared with what you expected?
A ten point score for traffic against expectations. Select the low scores in Results to see which booth sizes and draws those exhibitors used.
The team and the budget
Ask about the team, the booth size and where the money went, so you read every other answer in context.
- 04Number
How many staff did you bring to the booth?
How many staff each exhibitor brought, from zero to fifty. Results shows the median and the middle half, which helps you size badges, the exhibitor lounge and catering for booth teams.
- 12Dropdown
How big was your booth?
The size of each booth, from a table top to a custom build. Select a size in Results to compare how each group rated the build, the services and the traffic.
- 11Points allocation
Split 100 points across your show budget
Exhibitors split 100 points across their show budget. Results shows the average points per item, which tells you how much of the budget goes to the space you sell.
Tips for asking about running a booth
Small choices that get honest, useful answers.
- 01
Ask the booth manager
Send the survey to the person who ran the booth on the day. The contact who signed the contract may not have been there for the build.
- 02
Ask within a few days
Send it within a few days of the show, while the team still remembers the build and the handover.
- 03
Fix one service at a time
Use the services grid to pick the weakest contractor, and agree on a fix before you sell next year's space.
- 04
Close every power and internet No
Give each No an owner in the inbox and reply to the exhibitor, so the problem doesn't follow them to the next show.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about running a booth
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Within a few days of the show closing. Usertick sends to your exhibitor contacts right away or on a date you schedule up to 30 days ahead.
The booth manager or whoever ran the stand on the day. Send a separate survey to the sponsorship contact about leads and return.
Six to eight. Start with the build effort and the handover, add power and internet and the services grid, and end with what the organizer should handle.
Yes, on every plan. Add the file upload question (1 per survey on Free), and the plan arrives with the response, with picture location data removed.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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