Usertick
Seat selection survey questions

Seat questions that show what passengers will pay to sit where they want

Ask passengers where they sat, what they paid, how the seat map worked and what makes a seat worth more. Each question below comes with when to ask it and what the answer tells you.

What seat selection survey questions tell you

Seat selection survey questions ask passengers where they sat, whether they paid to choose, how the fee felt and how well the seat map matched the cabin. Seat fees and seat maps shape how passengers feel about the whole fare, and these answers show whether the price, the map or the seat itself needs work.

Ask about the seat map right after booking with a popup on the confirmation page, and about the seat itself by email after the flight. Pick four to six questions, and add logic so passengers who didn't pay skip the fee questions.

Written answers get a theme and a sentiment, so stories about broken recliners, windowless window seats or split families add up across routes. Tagging each link with the aircraft type keeps that detail with every answer in Google Sheets, and each response gets an owner and a status in the inbox.

Multiple choiceYes / NoRankingTextNumber
Questions
14
Best asked
After the flight, or right after booking
Industry
Travel
Where to find them
From library in the Usertick survey editor, on every plan

The 14 seat selection questions, with when to ask each

Grouped by what they tell you. Use them as they are or change the wording.

Where passengers sat

Start with the seat, when it was chosen and whether it was the one picked, then hear about the worst one.

  1. 01Multiple choice

    Where did you sit on this trip?

    Where the passenger sat, from window to bulkhead, with an option for those who don't remember. Select Middle in Results to see how much that seat pulls down every other answer.

  2. 13Dropdown

    When do you usually choose your seat?

    When the passenger chooses, from while booking to letting the airline decide. The donut shows when seat choice happens, which tells you where to show seat offers.

  3. 07Yes / No

    Did you end up in the seat you picked?

    A yes or no on getting the seat picked. A No means an aircraft swap or a reassignment, and those passengers deserve a reply, especially if they paid.

  4. 14Text

    Tell us about the worst seat you have been given.

    An open question on the worst seat the passenger has been given. Each answer gets a theme and a sentiment, so the seats and faults to fix first stand out.

Seat fees

Ask who paid, how much and how the fee felt, with logic so passengers who didn't pay skip ahead.

  1. 02Yes / No

    Did you pay to choose your seat?

    A yes or no on paying for the seat. Add logic so passengers who answer No skip the amount and the fee questions that follow.

  2. 03Number

    How much did you pay to pick your seat?

    The amount paid for the seat, from 0 to 200 in your currency. Results shows the median and the middle half, which you can compare with your own fee table.

  3. 04Multiple choice

    How did the seat fee feel?

    How the fee felt, from far too high to lower than expected. The donut shows the share for each; select a seat type in the first question to see which seats are priced above what passengers accept.

Using the seat map

Effort, accuracy and one open question show whether the map helps passengers choose or misleads them.

  1. 05Customer effort

    How easy was the seat map to use?

    A customer effort score for the seat map, on seven points. Results shows the average and the share who found it easy; ask it after booking while the map is fresh.

  2. 08Stars

    How well did the seat map match the real cabin?

    A star rating for how well the map matched the real cabin. A low average points to limited recline, missing windows or legroom the map didn't show.

  3. 09Text

    What would make choosing a seat easier?

    An open question on making seat choice easier. Each answer gets a theme, so requests for cabin photos, legroom figures or family seating show up across routes.

What makes a seat worth more

Rankings, trade-offs and the airline score show what passengers value and how much the seat shapes the trip.

  1. 06Ranking

    Rank what you look for in a seat

    Passengers rank what they look for, from legroom to sitting next to their group. Results shows each item's average place, which tells you what to highlight on the seat map.

  2. 10Ranking

    Rank what would make you pay more for a seat

    Passengers rank what would make them pay more, from legroom to a free bag. Results shows the average place per item, a starting point for seat bundles.

  3. 11This or that

    When you book, which comes first?

    Two pairs: cheap fare or good seat, front of the cabin or extra legroom. The split bar per pair shows which trade-off passengers make when they book.

  4. 12Big scale

    How much does your seat shape how you feel about the airline?

    How much the seat shapes the passenger's view of the airline, from 1 to 10. A high average means a bad seat can color the whole trip, which is worth weighing against fee revenue.

Tips for asking about seat selection

Small choices that get honest, useful answers.

  1. 01

    Skip fee questions when free

    Add logic after the payment question so passengers who didn't pay go straight to the seat map questions.

  2. 02

    Ask about the map after booking

    Show the effort and accuracy questions on the confirmation page while the passenger still remembers using the map.

  3. 03

    Tag the aircraft type

    Add the aircraft or route as a tag on the link, so seat complaints can be traced to one cabin layout.

  4. 04

    Reply to reassigned passengers

    Give every passenger who lost a paid seat an owner in the inbox, and refund the fee before they ask.

Add these questions to a survey

From the library to the first answers.

  1. 1

    Open the library

    In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.

  2. 2

    Or paste your own list

    Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.

  3. 3

    Choose where it runs

    Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Read the answers

    Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.

Templates and more questions about seat selection

Full surveys that ask about the same things, and neighboring topics in the library.

RetentionMiles and statusLearn how easy your frequent flyer program is to use and which benefits keep members loyal. Send it to members once a year.
NPSAfter the tripFind out whether travelers would recommend you and which parts of the trip made it. Email it two or three days after they get home.
Customer effortBooking experienceMeasure how easy it is to book a trip and learn what almost made people give up. Show it on the booking confirmation page.
CSATFlight experienceFind out how passengers rated each part of the journey, from check-in to baggage claim. Send it the day after the flight lands.

Frequently asked questions

Ask about the seat map right after booking with a popup on the confirmation page, and about the seat itself within a day of the flight by email or link.

Only those who paid. Add logic after the payment question so passengers who didn't pay skip the amount and how the fee felt.

Four to six. The seat, whether it was paid for, the seat map effort score and one open question cover most surveys.

Yes. Keep the ranking with its option for sitting next to the group, or add a yes or no question on whether the family sat together.

Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.

Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.

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