Agent feedback that shows why clients come back
Ask clients how their agent did, how clear the fees were and how well your portal works for them. Each question below comes with when to ask it and what the answer tells you.
What real estate agent feedback questions tell you
Real estate agent feedback questions ask clients how your agents and your online portal served them: how responsive and honest the agent was, how clear the fees were and whether the client always knew the next step. Agencies live on repeat clients and recommendations, and clients rarely tell an agent to their face what went wrong.
Ask within a week of a sale, purchase or tenancy completing, by email or with a link. Pick five or six questions: the recommend score, the agent grid, the fees and the open question. Ask the portal questions in a separate survey, or as a website survey inside the portal itself, so only clients who use it answer.
Each written answer gets a category, a theme and a sentiment, and each response an urgency. Results splits the recommend score into promoters, passives and detractors, so a manager can call each detractor while the deal is still fresh.
- Questions
- 13
- Best asked
- A week after the deal completes
- Industry
- Real estate
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 agents and portals questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How the agent did
Start with the recommend score, then rate the agent, so you know which skill to coach.
- 01NPS
How likely are you to recommend your agent?
The recommend score for the agent. Results shows the score with its promoters, passives and detractors; select the detractors to filter the page to everything else they said.
- 02Matrix
Rate your agent on each
Rates responsiveness, knowledge, honesty and negotiation in one grid. The heat map shows which skill pulls an agent's score down, which gives coaching a concrete starting point.
- 03Multiple choice
What did the agent do best?
Names the one thing the agent did best. Keep Nothing stood out in the list, since a high share of it is as telling as any low score.
- 10Yes / No
Would you use the same agent again?
A plain yes or no on whether the client would use the same agent again. Select No in Results to see which skill in the grid scored lowest for those clients.
How the process felt
Ask about next steps, fees and stress, the parts clients remember after the keys change hands.
- 06Yes / No
Did you always know what the next step was?
A plain yes or no on whether the client always knew the next step. A No here usually explains a low responsiveness rating, even when the deal went through.
- 08Stars
How clear were the fees?
A star rating for how clear the fees were. A low share of 4 or higher points at the fee letter or the first meeting, long before a dispute over the final bill.
- 09Big scale
How stressful was the process overall?
How stressful the whole process was, from 1 to 10. A high stress score next to a high recommend score means the agent carried the client through a hard deal.
The portal and the paperwork
Ask these of clients who use the landlord or tenant portal, and use the signature question when a seller approves a listing.
- 04Customer effort
How easy is the landlord or tenant portal to use?
A customer effort score for the landlord or tenant portal. Ask it only of clients who log in, and read the open portal question next to the low scores.
- 05Multiple choice
What do you use the portal for?
Shows what clients use the portal for, with bars for each share. Features few clients pick may need better placement, or a line in your welcome email.
- 12Text
What should the property portal do that it does not?
An open question about what the portal is missing. Each answer gets a type such as idea or complaint, so feature requests are easy to tell apart from things that broke.
- 13Signature
Sign to approve the listing details
Lets a seller or landlord sign to approve the listing details before they go live. Results shows the signatures in a gallery. Signature questions are on every plan, 1 per survey on Free.
What clients tell others
These show how clients found the agent and what they would say about you, which feeds your marketing.
- 11Dropdown
How did you find the agent?
How the client found the agent, from a portal to a local sign. Results shows the share of each, which helps you weigh what you spend on listing portals against referrals.
- 07Text
What would you tell another client about us?
Asks what the client would tell another client about you. Promoters often write lines you can ask permission to quote, and detractors tell you what to fix first.
Tips for asking about agents and portals
Small choices that get honest, useful answers.
- 01
Ask when the deal completes
Send the survey within a week of the keys changing hands. Later, the client remembers the outcome more than how the agent got there.
- 02
Survey each agent's clients
Send one survey per agent or office, so each has its own recommend score and comments to coach from.
- 03
Call detractors first
Give each detractor an owner in the inbox and call within a few days. A client who hears back may still recommend you.
- 04
Ask about the portal inside it
Run the portal questions as a website survey in the portal, triggered after a client has viewed a few pages, so only people who use it answer.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about agents and portals
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Within a week of the sale, purchase or tenancy completing. Usertick sends to a contact list now or on a date up to 30 days ahead, so schedule the survey when the closing date is set.
The recommend score. Results splits it into promoters, passives and detractors, and selecting detractors filters the whole page to what those clients said.
Yes. Usertick runs in web apps, so the portal questions can open as a popup or a side button, triggered by page load, time on site or pages viewed. A phone app can open the survey's link instead.
Yes, on every plan. Add the signature question (1 per survey on Free) after a short summary of the listing details, and each signature arrives with the response.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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