Show floor questions that show what visitors came to find
Ask visitors why they walked the show floor, where they stopped and what they found worth a follow up. Each question below comes with when to ask it and what the answer tells you.
What trade show visitor survey questions tell you
Trade show survey questions ask visitors about the show floor: why they came, how many booths they stopped at, whether the exhibitor mix had what they needed and whether they found a supplier worth a follow up. Exhibitors pay for the floor because of these visitors, and their answers are the evidence you bring to next year's exhibitor sales.
Ask the evening the show closes or the next morning, by email to registered visitors, or with a QR code at the exits and the coffee points. Pick five or six: why they came, the exhibitor mix, whether they found a supplier, the layout and one open question. Add the buying decision question when exhibitors ask about visitor quality.
Each written answer is given a category, a theme and a sentiment as it arrives, so requests for missing exhibitors sort themselves from comments on the layout. Select an answer in Results, such as I decide, and the whole page shows what buyers thought of the floor.
- Questions
- 14
- Best asked
- The evening the show closes or the next morning
- Industry
- Events
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 the show floor questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
Why visitors came and who they are
Start with the reason for the visit and the visitor's buying role, which frame every other answer.
- 01Multiple choice
Why did you walk the show floor?
Asks the main reason for walking the floor. Results shows each share on a donut; a large share for the giveaways tells you the floor draws browsers more than buyers.
- 13Dropdown
How much say do you have in buying decisions?
Asks about the visitor's role in buying decisions. Results shows each share; select I decide to read how decision makers rated the floor, which helps when exhibitors ask about visitor quality.
- 09Ruler
How many hours did you spend on the show floor?
Hours on the floor, from zero to twelve. Results shows the median and the middle half, which tells exhibitors how long a typical visitor spends among the booths.
What visitors found
These show whether the floor delivered suppliers and products worth a meeting, the numbers exhibitors ask for.
- 03Stars
How would you rate the mix of exhibitors?
One star rating for the mix of exhibitors. Read it next to the open question on missing exhibitors, which names the gaps to fill when you sell next year's space.
- 04Yes / No
Did you find a supplier worth following up with?
A yes or no on finding a supplier worth a follow up. Results shows the share who said yes, the single number exhibitors will ask about first.
- 10Number
How many follow up meetings did you set up?
Counts the follow up meetings each visitor set up. Results shows the median and the middle half; select I decide in the buying question to see how many meetings decision makers booked.
- 02Number
How many booths did you stop at?
How many booths each visitor stopped at, from zero to two hundred. Results shows the median and the middle half, a fair figure to share with exhibitors.
- 06Text
Which kind of exhibitor was missing from the floor?
Asks which kind of exhibitor was missing. Filter the answers by theme to find the categories that come up most, and pass them to the team selling booths.
- 14Text
What did you see on the floor that you want to know more about?
Asks what visitors want to know more about. Use the answers to plan talks and demos on the floor next year, and to show exhibitors which products drew interest.
What draws visitors to a booth
Ask what made visitors stop and what put them off, so you can brief exhibitors before the next show.
- 05Multiple choice
What made you stop at a booth?
Visitors pick everything that made them stop. Results shows a bar for each, a practical guide to share with exhibitors before the next show.
- 08Big scale
How much pressure did you feel from booth staff?
A ten point score for sales pressure, where a high score means more pressure. Results shows the average and a column per step; a high average is worth raising with exhibitors.
- 11Ranking
Rank what you want from a show floor
Visitors put five things in order. Results shows the average place per item, so you know whether to add talks on the floor or more places to sit and work.
The floor itself
Rate the layout and the space, the parts you control as the organizer.
- 07Multiple choice
How was the floor layout?
A quick read on the floor plan. Select A little confusing or Hard to get around and read the grid, which shows whether aisle width, lighting or noise was the problem.
- 12Matrix
Rate the show floor on each
Rates aisle width, lighting, noise and places to sit in one grid. The heat map shows which part of the hall to fix with the venue.
Tips for asking about the show floor
Small choices that get honest, useful answers.
- 01
Ask before the show fades
Send the survey the evening the show closes or the next morning, while visitors still remember the booths they stopped at.
- 02
Ask about buying power
Include the buying decision question, so you can show exhibitors how decision makers rated the floor.
- 03
Share the results with exhibitors
Send exhibitors the counts, what made visitors stop and the missing categories, so they plan their next booth with the visitors' view.
- 04
Put QR codes where visitors pause
Place the QR code at exits, coffee points and seating areas, where visitors have a minute to answer.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about the show floor
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
The evening the show closes or the next morning, by email to registered visitors. Usertick sends to a contact list right away or on a date you schedule, and a QR code at the exits reaches visitors on the day.
Five or six. Ask why they came, the exhibitor mix, whether they found a supplier, the layout and one open question.
Yes. Visitors and exhibitors want different things from the floor, so send each group its own survey and compare their answers on the layout and the hours.
Yes. Add a tag for the day to each link or QR code, and the tag is kept with each answer for workflows, Google Sheets and the API.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed